Effect Of Colors: Blue Boosts Creativity, While Red Enhances Attention To Detail A new University of British Columbia study reconciles a debate that has long raged among marketers and psychologists: What colour most improves brain performance and receptivity to advertising, red or blue? It turns out they both can, it just depends on the nature of the task or message. The study, which could have major implications for advertising and interior design, finds that red is the most effective at enhancing our attention to detail, while blue is best at boosting our ability to think creatively. "Previous research linked blue and red to enhanced cognitive performance, but disagreed on which provides the greatest boost," says Juliet Zhu of UBC's Sauder School of Business, author of the study which will appear in the Feb. 5 issue of Science. "It really depends on the nature of the task." Between 2007 and 2008, the researchers tracked more than 600 participants' performance on six cognitive tasks that required either detail-orientation or creativity.
Color psychology The "rose of temperaments" (Temperamenten-Rose) compiled by Goethe and Schiller in 1798/9. The diagram matches twelve colors to human occupations or their character traits, grouped in the four temperaments: choleric (red/orange/yellow): tyrants, heroes, adventurers; sanguine (yellow/green/cyan) hedonists, lovers, poets; phlegmatic (cyan/blue/violet): public speakers, historians, teachers; melancholic (violet/magenta/red): philosophers, pedants, rulers. Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors can also work as placebos by having the color of pills be certain colors to influence how a person feels after taking them. For example, red or orange pills are generally used as stimulants.
The Gestalt Principles The Gestalt Principles Gestalt is a psychology term which means "unified whole". It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied. These principles are: Decorating your Rental Space Aly Velji Alykhan velji Designswww.alyveljidesigns.com Easy Rental Enhancements A Little Paint Can Go A Long Way Paint- it can go long way in refreshing up a space.
The Science Behind Color and Emotion Color resonates with people in different ways. We all have a favorite color or color that we use more during specific periods of life. But the color you use in a design project can say a lot about the work itself. That’s a scientific fact. Psychology Behind Colors - Color Theory Defined Colors invoke emotion! Psychology has proven that different colors affect us in different ways. Depending on the shade of color and the setting, a given color can cause very different human emotions. The meaning of the color red, for instance, is fire and blood. Red can invoke feelings of danger and warning, as seen in stop signs and threat levels. However, a shade of red lipstick has forever been associated with passion and love.
ELEMENTS OF DESIGN PART 2: COLOUR Colour can be applied to surfaces or as light to create interested and dynamic spaces. As mentioned in our last post, the elements and principles of design are guidelines that inform and influence the way that interior designers conceptualize and realize spaces we design. When it comes to commercial interior design we look at how these elements and principles can help to enforce your brand and communicate it to your clients in a built form. We’ve already discussed the use of line; how varying direction, and combining them to create shape and form have a variety of effects on clients including evoking emotion and creating focal points within your space. Colour is another extremely important and effective element in interior design.
Meaning of Colors in Color Psychology The meaning of colors can vary depending on culture and circumstances. Each color has many aspects to it but you can easily learn the language of color by understanding a few simple concepts which I will teach you here. Non-verbal Communication Color is a form of non verbal communication. It is not a static energy and its meaning can change from one day to the next with any individual - it all depends on what energy they are expressing at that point in time.
Four Cognitive Design Guidelines for Effective Information Dashboards Effective data visualization supports cognition in many ways. It reduces cognitive load on the user, aids in problem solving, and facilitates discovery of insights. Poor visualizations, on the other hand, confuse and lead to wrong conclusions. Since cognitive science has given us tremendous understanding of the mechanisms and processes by which we perceive things, comprehend them, and use them for decision-making, it’s reasonable to assume that such findings are very relevant to dashboard design issues. How users interpret data, what demands our designs place on their attention, what knowledge they need for making effective decisions―all these factors need to be considered while designing an information dashboard.
Top 10 Tips for Adding Color to Your Space Decorating a space in terms of color is as easy as 60-30-10. Don't believe me? Take a look at some rooms in magazines or in Designers' Portfolio. You'll notice that the rooms you like the most are almost invariably divided into percentages of 60-30-10. Why this works is anybody's guess.
Your Emotional Vocabulary List - Karla McLaren Your Free Emotional Vocabulary List The more I talk to people about emotions, the more I realize how paltry our emotional vocabulary tends to be. This is a problem, because descriptive words help us understand ourselves and the world around us. If we don’t have enough names for our emotions, it’s hard to get a handle on what we’re feeling when an emotion arises. I’ve been looking at the work of cognitive psychologist who are finding that having a more precise vocabulary (for instance, having specific names for light blues and dark blues, as Russian speakers do) tends to make people quicker at identifying subtle differences.