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Woork Up - A Fresh Charge of Creativity

Woork Up - A Fresh Charge of Creativity
Related:  Content Creation

Dzine Blog | Design inspiration and Resources The Pro Designer — Just Awesome Design Information To Help Make Why Your Company Might Need a Content Audit Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. While the goal of content marketing is clear, many companies forget to track what type of content is actually working. Even powerhouse Microsoft fell into that habit. At one point the website had 10 million pages of content but 3 million of them had never been visited. By removing unnecessary and irrelevant content, Microsoft made its customers much happier and learned what type of content works in attracting consumers. 5 Reasons for a Content Audit There are a variety of reasons that a company might need a content audit. Lots of Traffic Coming in But Not Many Qualified Leads Here’s a scary stat: one-third of B2B marketers don’t track where their leads come from. This is oftentimes a content problem. Unclear Value Proposition = Unclear Content Blog Doesn’t Play a Role in Sales

TechCrunch Rady School: Faculty: Jun Liu Associate Professor of Finance Liu's research focuses on theoretical and empirical asset pricing, and the development and use of econometric methods. Liu received his Ph.D. in finance from Stanford University. Prior to coming to Rady School, he served as an assistant professor at UCLA’s Anderson School of Management from 1999 to 2005. Articles Published or Accepted “Floating-Fixed Spreads” (with Darrell Duffie), Financial Analyst Journal, May/June, 2001. “A Generalized Earning Model of Stock Valuation” (with Andrew Ang), Review of Accounting Studies, V6, n4, December, 2001. “Dynamic Asset Allocation with Event Risk” (with Francis Longstaff and Jun Pan), Journal of Finance, v58, n1, 231-259, February, 2003. “Paper Millionaires: How Valuable is Stock to a Stockholder Who is Restricted from Selling it?” “Dynamic Derivative Strategies” (with Jun Pan), Journal of Financial Economics, v69, n3, 401-430, September, 2003. Working Papers “"Can Noise Create the Size and Value Effects?"”

Stop designing websites, start designing posters « Boagworld Design: The estimated time to read this article is 4 minutes Sometimes I think I am deeply conflicted. On one side I am always going on about how print is not like the web and web designers need to stick to conventions. On the other hand I feel inspired to be more creative in my work and take some risks. In one recent post I wrote: Too many websites look the same as their competition. How then can we be different and yet still ensure our websites are usable? Looking to the poster for inspiration One way to remain usable and yet be different, is to look for inspiration beyond the web. One example of this is printed posters. Posters have to be: Visually attractive in order to grab attention.Easy to take in at a glanceProvide more information to the more interested reader In other words they need to be… EngagingUsableScanableHave a clear information hierarchy Sound familiar? Take a look at these posters below. Using poster design on the web Flourish Web Design Groovy Web Design Kitschen Sink Samsung

On Web Typography There are many books and articles on typography, but considerably few explore typeface selection and pairing. With the floodgates poised to open and the promise of many typefaces being freed up for use on websites, choosing the right face to complement a website’s design will need to become another notch in the designer’s belt. But where do we start? Article Continues Below Until now, using any typefaces beyond those installed with computer operating systems by default meant using images, Flash, or some other workaround. This exposed the elephant in the type foundry: Type makers have largely refused to license their raw typefaces on webpages out of concerns about piracy. Brave new world#section1 We’ve been spoiled. The technical problems with web type also run deep. There’s a serious possibility that by gaining access to the world’s font libraries, we’re opening Pandora’s Box. Context and meaning#section2 Picky, picky#section3 The drop dead guide to choosing and pairing typefaces#section4

#CMC17 Recap: Nadya Khoja | Content Marketing Conference 2017 | Boston If someone hadn’t known Nadya Khoja was one of the speakers at CMC 2017, they may have thought she was someone really cool who wondered into the conference room or was representing a hot new startup. Dressed in dark-wash jeans and a flowing tee with “HUSTLE” in all caps across the front, she seems very much like someone you’d enjoy sitting down with for a cup of coffee. An infographic expert with a theater degree, Nadya brought a unique perspective to content creation. Though her talk, “12 Principles of Really Great Content,” felt a bit like an expository writing lecture on the surface, it brimmed with real-life examples, practical applications, and inspiration that left us wanting to grab a latte and hit the keyboard. Nadya’s principles were chock full of rules every content creator needs to revisit regularly and we’re excited to share them with you: Solve a Problem With Your Content Present information in a valuable, relatable way. Find Hacks to Solve Common Struggles

elephant journal: Yoga, Sustainability, Politics, Spirituality. Web Design Booth - Ultimate Resources For Web Developers and Des Graphic mania 7 Ways to Increase Your Form Field Conversion Rate (by Up to 672%) Pop quiz: How do you generate leads? Answer: By placing a high-converting lead generation form in a landing page. From there, you begin to nurture the leads—persuading them to buy your product. A SalesForce study found that “companies that excel at lead nurturing generate 50 percent more sales-ready leads at 33 percent lower cost.” The gateway between your site and the visitor is the lead generation form. But how do you ensure that your lead generation form is optimized for the user? That’s a big challenge for Internet marketers. This is the second most important goal of B2B companies: to generate leads. So let’s dive in and learn how to optimize a lead generation form, so that you can capture the majority of visitors to your site. Download this cheat sheet of 7 ways to increase your form field conversion rate. 1. Everything we do on a landing page is to increase engagement and to get the right people to trust us. Engaged time usually peaks above-the-fold. 2. Let’s see a real world example: