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Online Extra: Louis Vuitton's Life of Luxury
How does a brand that is synonymous with luxury??nd exclusivity??row, while retaining its cachet? It's a question that occupies the powers that be at LVMH Mo??t Hennessy Louis Vuitton (LVMH), which saw total sales for 2006 increase nearly 10% from the previous year, to $20 billion. The jewel in LVMH's crown remains its Louis Vuitton label, for the second straight year weighing in at No. 17 on the BusinessWeek/Interbrand list of Best Global Brands. Yves Carcelle, chairman and chief executive officer of Louis Vuitton, chatted by e-mail with BusinessWeek's Reena Jana and explained how the company plans to expand into regions with growing numbers of wealthy customers?? How will the Louis Vuitton brand grow in China and India? When we opened in China in 1992, people asked, "Why have you come here? In India, we will soon open our third store, which will be the second in Delhi. What about in Japan, where you already have a strong consumer base? We now control 54 stores in Japan. (LVMH Mo??
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