Behavioral Targeting – Glossary What is Behavioral Targeting? Behavioral targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns through information collected on an individual’s Web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual. The technique helps deliver online advertisements to the users who will be the most interested in them. Behavioral data can also be combined with other user information such as purchase history to create a more complete user profile. How Does Behavioral Targeting Work? When a user visits a website a cookie is placed onto the computer. Benefits of Behavioral Targeting Proponents of behavioral targeting believe that it is beneficial for the user and the online property. Advertisers are also able to benefit because users will be more engaged in targeted advertisements. Behavioral Targeting Discussion Behavioral Targeting Resources
Social Media Definitions: The Ultimate Glossary of Terms You Should Know For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In fact, if you're highly experienced, you probably do all three at once.) But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?" Download our free social media guides here to help you get started with an effective social media strategy. For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know. 3) Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function.
12 Things You Need to Do for Semantic Search Semantic search. You’ve heard of it, you’ve researched it and you’re probably wondering what to do about it. Black hat, white hat, and everything in between could soon be a thing of the past, as semantic search forces the industry to revert back to the question: What does the user want? It’s a simple concept, but one that has been lost in a whirlwind of advice, speculation, and see-what-sticks techniques. Semantic search gives the industry a chance to go back to basics and provide information rather than force it. Let’s take a look at how to embrace semantics. Think Like a User Simply put, if you’re going to optimize for the user, you need to think like the user. (Screenshot taken 31/10/2014 on Google.co.uk) Take the above example. SEJ SUMMIT. This could mean you’re providing information about your delivery service, the logistics of your business, and what’s happening in the industry. Understand the Graph (Screenshot taken on 31/10/2014 on Google.co.uk) Make Use of Local Mind Your Markup
Social Media : Career & Internship Services : University of Minnesota Duluth. What is Social Media? Social media is a facet of networking. Networking is the process of establishing relationships with people, exchanging information and ideas, and working together for future mutually beneficial exchanges. Social media takes this process of networking and puts it into the virtual world of the Internet. For a broader understanding of the scope of social media, watch this video from the people at Socialnomics.net. There are so many different social media sites available for use on the Internet. Benefits of Using Social Media Social media is changing every industry – how people communicate and how news and information are shared Create one-on-one connections with people locally and globally Have mutually beneficial networking relationships Increase your online visibility (Try Googling yourself. Basic Guidelines Follow Us! Social Media and the Job Search 3rd Party Platforms – Great for organizing your social media as you can put feeds for multiple accounts all in one place
How To Generate 20,000 Monthly Visitors Through Long-Tail Search Do you want more search visitors? Search engines aren’t the only source of targeted visitors, but effectively targeting long-tail keywords in your content can greatly increase your monthly search visitors. I’ve generated 173,336 qualified visitors from long-tail keyword phrases in the past year – a 91% increase. Your long-tail keywords may not rank in Google’s top 10 results, and it’s true that 60% of all organic clicks go to the top 3 search results, but that still leaves 40% up for grabs. If you consistently publish in-depth content around long-tail keywords, you’ll see an increase in search traffic, attract paying customers, and grow your brand. Now you know the potential impact of long-tail key phrases on your site growth, let’s dive in and learn how to sustain that organic traffic. In this article, we’ll cover these four topics: How to research long-tail keywordsCase studies on long-tail keywordsRanking elements for long-tail keywordsTools to help you pick the right long-tail keywords 1.
Social Networking Guidelines : Requirements and Guidelines : Our Brand: How to Convey It : University of Minnesota Contents Basics of social networking Social networking is the use of web-based tools to interact with other people through text, images, or sound. Those using social networking tools can: Share media (text, photos, videos, audio). Some common social networking tools are Digg, Facebook, Flickr, Linkedin, MySpace, Twitter, UMWiki, UThink, Yahoo Buzz, YouTube. Social networking tools should be selected as part of a broader communication plan and used to: Provide easy access to University content and other content relevant to the U's disciplines. These requirements and guidelines clarify how social networking can effectively be used for conducting University of Minnesota business. Before using social networking Step 1… know what you're after First answer the POST questions: People. Step 2… know how you'll know when you've acheived your goal You should be able to answer these two questions: How will you know if you've reached your audience? Step 3… look for a U of M-based tool Marketing Terms of use
How to Optimize Your Content for Google's Featured Snippet Box In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. What's a Featured Snippet? And more importantly, what do you have to do to appear there? Well, that's what I set out to explore. What is a Featured Snippet? A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. Here's an example for the query, "how to make bread": The Featured Snippet is the box at the top that displays the direct instructions that have been pulled from the tasteofhome.com webpage. Why Should You Care About Featured Snippets? One of the first conclusions that a lot of people involved with SEO jumped to was that featured snippets would have a hugely negative impact on the amount of people that actually click through to the pages within the results. How Do You Rank in the Featured Snippet Section?
Identity Hub » Social Media Guidelines for Communicators Policy The purpose of these guidelines is to help Duke communicators understand how Duke policies apply to new communications technologies such as blogs and social networking sites, and to guide them in using new social media platforms. The guidelines apply to material that Duke communications offices and related units publish on Duke-hosted websites and related Duke sites such as those on YouTube and Facebook. Any questions about these guidelines should be directed to socialmedia@duke.edu. Rationale Blogs, social networks and websites such as Wikipedia, Facebook, Twitter, Flickr and YouTube are exciting new channels for Duke communicators and their colleagues to share knowledge and connect with key audiences, including students and others who may not consume traditional media as frequently as others. Procedures Duke units and departments have wide latitude to create and maintain a presence on social media channels such as Facebook and Twitter. Understand your strategy. Be respectful.
How to Optimize Your Content for Google's Featured Snippet Box In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. What's a Featured Snippet? And more importantly, what do you have to do to appear there? Well, that's what I set out to explore. What is a Featured Snippet? A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. Here's an example for the query, "how to make bread": The Featured Snippet is the box at the top that displays the direct instructions that have been pulled from the tasteofhome.com webpage. Why Should You Care About Featured Snippets? One of the first conclusions that a lot of people involved with SEO jumped to was that featured snippets would have a hugely negative impact on the amount of people that actually click through to the pages within the results. How Do You Rank in the Featured Snippet Section?
Social Media Guidelines | Bucknell University Updated April 2011 I. Introduction These guidelines are intended to help Bucknell University faculty and staff who create and manage social media presences as University representatives, either as individual professionals or on behalf of their academic or administrative departments. Social media include a variety of online tools and services that allow users to publish content and interact with their audiences. Through its institutional social media presence, the University communicates directly with and receives instant feedback from online communities that include students, faculty, staff, alumni, prospective students, families, fans and others. Faculty or staff members who manage social media as representatives of Bucknell are responsible for following all normal expectations for professional behavior as representatives of the University. Social media are constantly changing and evolving. [back to top] II. Select an appropriate name for your site. III. [back to top] IV.
7 Ways to Increase Your Form Field Conversion Rate (by Up to 672%) Pop quiz: How do you generate leads? Answer: By placing a high-converting lead generation form in a landing page. From there, you begin to nurture the leads—persuading them to buy your product. A SalesForce study found that “companies that excel at lead nurturing generate 50 percent more sales-ready leads at 33 percent lower cost.” The gateway between your site and the visitor is the lead generation form. But how do you ensure that your lead generation form is optimized for the user? That’s a big challenge for Internet marketers. This is the second most important goal of B2B companies: to generate leads. So let’s dive in and learn how to optimize a lead generation form, so that you can capture the majority of visitors to your site. Download this cheat sheet of 7 ways to increase your form field conversion rate. 1. Everything we do on a landing page is to increase engagement and to get the right people to trust us. Engaged time usually peaks above-the-fold. 2. Let’s see a real world example:
Teens, Technology and Friendships Video games, social media and mobile phones play an integral role in how teens meet and interact with friends This report explores the new contours of friendship in the digital age. It covers the results of a national survey of teens ages 13 to 17; throughout the report, the word “teens” refers to those in that age bracket, unless otherwise specified. The survey was conducted online from Sept. 25 through Oct. 9, 2014, and Feb. 10 through March 16, 2015, and 16 online and in-person focus groups with teens were conducted in April 2014 and November 2014. For today’s teens, friendships can start digitally: 57% of teens have met a new friend online. Social media and online gameplay are the most common digital venues for meeting friends For American teens, making friends isn’t just confined to the school yard, playing field or neighborhood – many are making new friends online. The vast majority of teens (95%) spend time with their friends outside of school, in person, at least occasionally.
The ultimate content marketing strategy The idea of using content to help drive ecommerce sales can sometimes feel daunting. Today’s digital landscape is a 24-hour news cycle, with social media platforms that never sleep. Content is constantly created and published. So the question often arises, “If I want to take on content marketing for my business, where do I begin?” In this post, I will address how to build the ultimate content marketing strategy and make the process organized and smooth. First, begin with your company’s mission, its culture, its core values, and your goals for the business. The easiest way to generate ideas for content is to simply look at the questions your shoppers ask you — via customer support, comments on product pages, and general interactions. Next, identify opportunities for communicating with your audience. Once you’ve located your audience, it’s time to build your team to execute your strategy. The advantage of social media marketing is to build a unique bond with your customers.
How parents monitor their teen’s digital activities Parents have long faced the dilemma of when to step back and when to take a more hands-on approach with their kids. Technology has added a new wrinkle to that problem: Today’s parents must navigate how, when and to what extent they oversee their teens’ online and mobile activities. A new Pew Research Center report on parents of 13- to 17-year-olds finds that parents take a wide range of actions to monitor their teen’s digital life and to encourage their child to use technology in an appropriate and responsible manner. Here are six takeaways from the report: Parents are keeping a close eye on their teen’s digital life, but few do so by tech-based means. Roughly six-in-ten parents say they have either checked which websites their teen has visited or looked at their teen’s social media profile. 2A majority of parents employ “digital grounding” or restrict their teen’s online access. 4Some parents take the additional step of friending or following their teen on social media.