Blogging Tips to Generate More IT Leads | ITSalesLeads Technology companies are intensifying their marketing campaigns this year, with a large spike in budget allocations for social media being a testament. According to Salesforce’s 2015 State of Marketing, at least 70% of B2B and B2C entrepreneurs (including those from the IT industry) will increase their spending for social media advertising. Blogging is many such social tools that have a considerable influence over effective IT lead generation. Most IT and software companies reported to have gained at least one customer using their blog. With regards to quality of IT leads, blogs trump all other social media platforms, which is all the more reason why companies should focus their social spending for that particular area. Aside from leveling up social media campaign expenses, there is also a need to harness several other ways to enhance blogging for lead generation and appointment setting. Make your design nifty yet simple. Diversify your content. Offer an effective CTA. Make them jump.
Quantity vs Quality: What’s Best for IT Lead Generation? Market research platform Ascend2 found that around 59% out of a sample size of 375 global marketing professionals from various industries are making quality leads their top priority. The study also found out that 49% are still dedicated to highlight quantity in their lead generation campaigns indicating that the antagonistic narrative between quality and quantity is far from settled. Marketing experts in highly specialized industries such as information technology and software development continue to argue over priorities in the acquisition of IT sales leads. Marketing experts weigh in on the issue. Focus on lead scoring There is always a conflict between marketing and sales as to the amount and quality of leads to be pursued. But according to NewsCred’s Michael Brenner, B2B marketers need to adjust to the requirements of sales. Brenner suggests that marketers undertake effective lead scoring and lead nurturing as a way to help sales discover and tackle high-opportunity areas. Sources:
IT Business List for Marketing | ITSalesLeads Finding IT sales leads, cracking new accounts, and creating new business opportunities have never been easier with us. We provide leverage to telemarketing campaigns by generating high quality business lists for IT and software companies. Our services are focused on the IT industry alone, making us the most efficient IT sales lead generation channel you can find. While most general business contact databases have sparse coverage of IT executives, our leads are highly targeted and carefully screened to pass strategically-defined lead qualification standards. We generate IT sales leads and deliver corporate prospect contact lists with the following field records. company namecompany profileprospect’s contact information (name, phone number, title, etc.)address (city, state, zip)website informationemail address
4 Effective Ways to Make your Brand Standout When online, you always come across one basic fact: That content is king. For B2B companies, this is one statement they couldn’t risk ignoring. Understandably, content has a lot to contribute in a lead generation campaign. Enterprises make it a very big deal promoting their blog posts and visual material to build their brand and their following. Don’t get your hopes down, though. George Irish has detailed four effective practices applied in a demand generation campaign in his article for Strategis. #1: Marry your brand. What you Must Learn about Inbound Marketing and Self-education via @belindasummers— Ron Sela (@ronsela) May 10, 2015 #2. Customized #content : A Massive #marketing Hit for #B2B IT Companies #marketingstrategy #SocialMediaMarketing valeria (@Valeria_FreireM) May 11, 2015 #3: Test the results. #4: Slice up those clients. Want Guaranteed Success? Attract more IT leads through great branding and marketing lessons.
Top 5 Sales Blind Spots in the IT and Software Industry “Is your sales process be considered an asset or a liability when it comes to closing deals? Most of the time, it’s easier to see the blind spots of others than our own. In sales, ignorance is a disadvantage. According to Apttus and Adobe 2014 Sales Survey, many organizations are unaware that their processes are lengthening sales cycles and bleeding top – line revenue. When we say blind spots, we’re not only talking about Sales Reps. Here are some of the biggest blind spots of CEOs and Sales Managers in IT and Software Industry. #1: “We hire professional and experienced sales reps, so we can save money on training.” IT and Software industry have their own language. #2: “We have good relationship with our clients.” Good job! #3: “Salespeople are motivated by money.” Sure, money is a great way to motivate your reps to perform well. On the other hand, it’s easy for Sales reps to see the problem with the script and list that they’re calling. Over or Under-Selling Solution… Forgetting Warm Leads
A Rundown of Top Payroll Software and How to market them In February, around 212,000 jobs were opened up in the United States’ private sector. While employment crawls at a slow pace, the fact that more and more companies are hiring additional personnel shows that the United States economy is gradually regaining ground. Employment confidence is undeniably on the rise, but there are still a lot more for companies to consider along the lines of organizing manpower, particularly payroll management. Luckily, the IT industry has developed important products that meet the requirements of certain companies as they seek to streamline their payroll activities. “World wide, there are about 300 million persons trying to start about 150 million businesses. So here are the rundown of the Top Payroll Software and how to market them effectively: UltiPro. APS Online. Blueforce. Most Popular Blog: What Marketers should Learn from the iPhone 6’s Recent Sales Victories JobScience Recruiting and Staffing. Kronos Workforce Central. Ascentis. HR Smart.
Using IT Telemarketing for Generating Disaster Recovery Sales Leads Accidents still happen, regardless of how cautious we are when it comes to protecting our important and sensitive business data; computer and server shut downs can still take place either due to natural causes or man-made mishandling. And to prevent these accidents, most organizations are prudent regarding data security and employ business continuity solutions to maintain their transactions and dealings in full gear even in adverse situations. Securing and backing up business information are vital and numerous firms and corporations are conducting disaster recovery programs in order to get ready and be equipped for any likely computer or server shutdown as the effect of any untoward incident. Nevertheless, faced with tougher competition globally in the technology industry, plenty of Information Technology-based businesses and service providers are experiencing the challenges of creating sales leads for disaster recovery solutions provider.
Marketing Technology Products: Things You Need to Know It is not always a simple matter marketing technology products. IT firms with ideas to sell have a lot to understand about their industry. Because with the way things are right now, making an impact in the IT services market can take on brutal proportions. Consider the main challenges that presently grip the technology marketing landscape. As the marketplace grows more hypercompetitive than ever before, effective IT marketing becomes absolutely essential. To truly succeed in this highly contested arena, firms may have to bypass several urgent issues. Attracting and developing new business – 63.8% Finding/keeping good people – 42.6% Innovation/new ideas – 29.8% Dealing with a difficult economy/competitive marketplace – 27.7% Dealing with client demands/expectations – 27.7% According to Harr, these challenges are influenced by transformative trends that are currently shaping the way products are promoted. Featured Blog of the Week: 4 Effective Ways to Make your Brand Standout Social media
Is IT Telemarketing Still Relevant For IT Leads? Have you ever wondered whether IT telemarketing still works in getting your business qualified IT leads? That is a question that a lot of IT entrepreneurs are concerned about. After all, with the advancement of information technology and its accompanying systems and methods, it does raise the question of relevance with regards to an old medium that is still used in IT lead generation. That is why there are those championing the benefits of concentrating their efforts in social media marketing. Still, there are those who believe that social media is not that effective in for the job. This is a much more direct method of encouraging prospects to do business with you. Unfortunately, a good number of prospects still belong to the old generation, those who are not that familiar with technology and the like. For those who have doubts, perhaps a better solution lies in the combination between the two marketing mediums.
apple lightmac concept fuses desktop power with projected touch screen jan 26, 2015 apple lightmac concept fuses desktop power with projected touch screen apple lightmac concept fuses desktop power with projected touch screenimages courtesy of tomas moyano the apple ‘lightmac’ developed by industrial designer, tomas moyano, integrates the power of a desktop computer, the user experience of tablets and the progressing technology of projected touch screens, to create a conceptual product aimed for the market in 2025. the core i9 processor central component that has 16 GB of RAM and 24 hour battery life, takes care of the processing tasks and works in sync via bluetooth 6.0, with the external modules and even a wireless keyboard. the peripheral parts which have a battery life of 12 hours, project the display and can be re-sized to offer a customizable interaction. the central module provides the power of a desktop computer the re-sizable screen offers an user experience similar to that of a tablet it works wirelessly with the main component tim spears I designboom
The Six Top IT Products and How to Effectively Market Them | ITSalesLeads Photo Credit: Anthony Quintano – When it comes down to managing an organization, managers know better than to neglect new tools. As economies are highlighted by well-informed decisions and a strong desire to increase productivity, keeping up with current technologies is vital. So, businesses and other institutions turn to the IT services sector for the solutions that conform to specific requirements and needs. However, marketing these products remains to be a pressing challenge. There are also more advanced strategies to implement when marketing in-demand products. Marketing automation What managers look for in marketing automation is the amount of benefits the software can give in line with their objectives. Responsive web design The demand for high responsiveness should prompt you to create infographics and other informational materials on the benefits of efficient web design. Dual display monitors Standing desks POS system Bluetooth security cameras