Quantity vs Quality: What’s Best for IT Lead Generation? Market research platform Ascend2 found that around 59% out of a sample size of 375 global marketing professionals from various industries are making quality leads their top priority. The study also found out that 49% are still dedicated to highlight quantity in their lead generation campaigns indicating that the antagonistic narrative between quality and quantity is far from settled. Marketing experts in highly specialized industries such as information technology and software development continue to argue over priorities in the acquisition of IT sales leads. Marketing experts weigh in on the issue. Focus on lead scoring There is always a conflict between marketing and sales as to the amount and quality of leads to be pursued. But according to NewsCred’s Michael Brenner, B2B marketers need to adjust to the requirements of sales. Brenner suggests that marketers undertake effective lead scoring and lead nurturing as a way to help sales discover and tackle high-opportunity areas. Sources:
Blogging Tips to Generate More IT Leads | ITSalesLeads Technology companies are intensifying their marketing campaigns this year, with a large spike in budget allocations for social media being a testament. According to Salesforce’s 2015 State of Marketing, at least 70% of B2B and B2C entrepreneurs (including those from the IT industry) will increase their spending for social media advertising. Blogging is many such social tools that have a considerable influence over effective IT lead generation. Most IT and software companies reported to have gained at least one customer using their blog. With regards to quality of IT leads, blogs trump all other social media platforms, which is all the more reason why companies should focus their social spending for that particular area. Aside from leveling up social media campaign expenses, there is also a need to harness several other ways to enhance blogging for lead generation and appointment setting. Make your design nifty yet simple. Diversify your content. Offer an effective CTA. Make them jump.
5 Steps to Future-Proof Your Go-to Market Strategy for Cloud Services Here’s a number to think about: $1 trillion. That’s the amount of IT spending Gartner says the shift to the cloud will disrupt by 2020. Whether you’re launching your first cloud solution or expanding an existing cloud services portfolio, it’s vital that you nail down your go-to market (GTM) strategy well before the planned rollout. A GTM plan acts as your road map for taking a (small) bite out of the huge cloud services market. Now, there are tons of resources on how to build an effective go-to market strategy for cloud services, so we won’t be looking into that in this post. Step 1: Make sure you’re looking at a trend, not just a blip. A go-to market strategy often starts by identifying relevant business drivers. You want business drivers that result from long-term trends, not random blips. Step 2: Know the best target customer for your solution. Some sources consider a GTM plan as a subsection of a marketing plan. Step 3: Go beyond just keeping a close eye on the competition.
4 Effective Ways to Make your Brand Standout When online, you always come across one basic fact: That content is king. For B2B companies, this is one statement they couldn’t risk ignoring. Understandably, content has a lot to contribute in a lead generation campaign. Enterprises make it a very big deal promoting their blog posts and visual material to build their brand and their following. Don’t get your hopes down, though. George Irish has detailed four effective practices applied in a demand generation campaign in his article for Strategis. #1: Marry your brand. What you Must Learn about Inbound Marketing and Self-education via @belindasummers— Ron Sela (@ronsela) May 10, 2015 #2. Customized #content : A Massive #marketing Hit for #B2B IT Companies #marketingstrategy #SocialMediaMarketing valeria (@Valeria_FreireM) May 11, 2015 #3: Test the results. #4: Slice up those clients. Want Guaranteed Success? Attract more IT leads through great branding and marketing lessons.
IT Business List for Marketing | ITSalesLeads Finding IT sales leads, cracking new accounts, and creating new business opportunities have never been easier with us. We provide leverage to telemarketing campaigns by generating high quality business lists for IT and software companies. Our services are focused on the IT industry alone, making us the most efficient IT sales lead generation channel you can find. While most general business contact databases have sparse coverage of IT executives, our leads are highly targeted and carefully screened to pass strategically-defined lead qualification standards. We generate IT sales leads and deliver corporate prospect contact lists with the following field records. company namecompany profileprospect’s contact information (name, phone number, title, etc.)address (city, state, zip)website informationemail address
Callbox Client Reviews What evidence can you share that demonstrates the impact of the engagement? Callbox has done an excellent job identifying potential leads. The number of leads they’ve been able to connect and build relationships on LinkedIn is quite good. Overall, Callbox’s leads are interested in our product. The leads have been pre-qualified in such a way that we have good information before our sales call. Both our prospects and sales team have been comfortable working with Callbox. We’re reaching out to multiple countries that have diverse requirements and approaches. How did Callbox perform from a project management standpoint? Callbox is good at project management. What did you find most impressive about them? Callbox’s professionalism, consistency, and reliability are impressive. Are there any areas they could improve? They can improve on their reporting and activity analysis. Do you have any advice for potential customers? Go in with a clear understanding of your expectations and goals.
A Rundown of Top Payroll Software and How to market them In February, around 212,000 jobs were opened up in the United States’ private sector. While employment crawls at a slow pace, the fact that more and more companies are hiring additional personnel shows that the United States economy is gradually regaining ground. Employment confidence is undeniably on the rise, but there are still a lot more for companies to consider along the lines of organizing manpower, particularly payroll management. Luckily, the IT industry has developed important products that meet the requirements of certain companies as they seek to streamline their payroll activities. “World wide, there are about 300 million persons trying to start about 150 million businesses. So here are the rundown of the Top Payroll Software and how to market them effectively: UltiPro. APS Online. Blueforce. Most Popular Blog: What Marketers should Learn from the iPhone 6’s Recent Sales Victories JobScience Recruiting and Staffing. Kronos Workforce Central. Ascentis. HR Smart.
Top 5 Sales Blind Spots in the IT and Software Industry “Is your sales process be considered an asset or a liability when it comes to closing deals? Most of the time, it’s easier to see the blind spots of others than our own. In sales, ignorance is a disadvantage. According to Apttus and Adobe 2014 Sales Survey, many organizations are unaware that their processes are lengthening sales cycles and bleeding top – line revenue. When we say blind spots, we’re not only talking about Sales Reps. Here are some of the biggest blind spots of CEOs and Sales Managers in IT and Software Industry. #1: “We hire professional and experienced sales reps, so we can save money on training.” IT and Software industry have their own language. #2: “We have good relationship with our clients.” Good job! #3: “Salespeople are motivated by money.” Sure, money is a great way to motivate your reps to perform well. On the other hand, it’s easy for Sales reps to see the problem with the script and list that they’re calling. Over or Under-Selling Solution… Forgetting Warm Leads
Big Tech Brand Reaps Rewards from Long-term Partnership with Callbox The Client reviewed proposals sent by Callbox and two other marketing agencies. All three had considerable experience managing companies’ APAC campaigns, but Callbox was able to provide case studies and references showing projects with longer-term commitments. The Client placed a great deal of emphasis on this key differentiator and signed up with Callbox. The project kicked off a few weeks before a company-sponsored event. The Callbox team worked closely with the Client to put together a call-to-invite campaign aimed at boosting turnout: 1. 2. 3.
Marketing Technology Products: Things You Need to Know It is not always a simple matter marketing technology products. IT firms with ideas to sell have a lot to understand about their industry. Because with the way things are right now, making an impact in the IT services market can take on brutal proportions. Consider the main challenges that presently grip the technology marketing landscape. As the marketplace grows more hypercompetitive than ever before, effective IT marketing becomes absolutely essential. To truly succeed in this highly contested arena, firms may have to bypass several urgent issues. Attracting and developing new business – 63.8% Finding/keeping good people – 42.6% Innovation/new ideas – 29.8% Dealing with a difficult economy/competitive marketplace – 27.7% Dealing with client demands/expectations – 27.7% According to Harr, these challenges are influenced by transformative trends that are currently shaping the way products are promoted. Featured Blog of the Week: 4 Effective Ways to Make your Brand Standout Social media
Using IT Telemarketing for Generating Disaster Recovery Sales Leads Accidents still happen, regardless of how cautious we are when it comes to protecting our important and sensitive business data; computer and server shut downs can still take place either due to natural causes or man-made mishandling. And to prevent these accidents, most organizations are prudent regarding data security and employ business continuity solutions to maintain their transactions and dealings in full gear even in adverse situations. Securing and backing up business information are vital and numerous firms and corporations are conducting disaster recovery programs in order to get ready and be equipped for any likely computer or server shutdown as the effect of any untoward incident. Nevertheless, faced with tougher competition globally in the technology industry, plenty of Information Technology-based businesses and service providers are experiencing the challenges of creating sales leads for disaster recovery solutions provider.