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B2B Leads : The Marketing Way: Pro Tip in Lead Scoring: Stop Doing it Wrong

B2B Leads : The Marketing Way: Pro Tip in Lead Scoring: Stop Doing it Wrong
Any marketing campaign is effective as long as it generates the right kind of B2B sales leads. Quality is the underlying principle in a lead generation program. And better revenue generation is impossible if your sales pipeline is filled with disinterested leads, entailing a waste of time and money. Hence, an improved lead scoring system should always be considered. With one in place and implemented with marketing automation software, a business is able to pursue only high-value sales opportunities. However, some marketers are not getting it right with their lead scoring. Howard Sewell, president of the Spear Marketing Group, has listed the common mistakes that hamper lead scoring effectiveness. No separate scores for behavioral and demographic values. Demographic scores are best thought of as how interested you are in a prospect. Score Inflation Scoring email opens Email opens are a grossly unreliable measure of email effectiveness. Read the full article here.

http://getb2bleads.blogspot.com/2015/03/pro-tip-in-lead-scoring-stop-doing-it.html

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