Startups in 13 Sentences
February 2009 One of the things I always tell startups is a principle I learned from Paul Buchheit: it's better to make a few people really happy than to make a lot of people semi-happy. I was saying recently to a reporter that if I could only tell startups 10 things, this would be one of them. Then I thought: what would the other 9 be? When I made the list there turned out to be 13: 1. Cofounders are for a startup what location is for real estate. 2. The reason to launch fast is not so much that it's critical to get your product to market early, but that you haven't really started working on it till you've launched. 3. This is the second half of launching fast. 4. You can envision the wealth created by a startup as a rectangle, where one side is the number of users and the other is how much you improve their lives.  The second dimension is the one you have most control over. 5. Ideally you want to make large numbers of users love you, but you can't expect to hit that right away. 6.
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