Case Study: Callbox Provides Maximum Marketing Support for Talent Management Solutions Leader The Client The Client is a worldwide talent management leader with experience serving organizations of all sizes. The Client configures talent solutions for specific business needs to dramatically improve business performance. The Client delivers a comprehensive suite of solutions for businesses of all sizes, matching all sources of talent – be they professional and hourly candidates, agency referrals, campus recruits, contingent workers, or existing employees to all positions, whether it is centralized, decentralized, or multinational. The Challenge The Client needed to invite prospects to its 2007 World conference. This global company needed a reliable partner to update and manage its lists and gather pertinent information such as names of decision makers, email addresses and phone numbers, company names, addresses and zip codes. The Callbox Solution The Results
Technology Sales Lead Generation - IT Leads It takes an exceptional set of skills and unparalleled experience to stand alongside and represent major players in the information technology industry Callbox has both. We are proud to have, in our roster of clients, manufacturers, resellers, and licensed specialists of some of the biggest names in IT including SAGE, Microsoft, SAP and Oracle. Our industry-specific expertise allows us to provide solid IT telemarketing and lead generation solutions for providers of information technology products and services through our IT lead generation and appointment setting services. We target prominent decision makers from top IT solutions providers including:
The 5 Perks of an Outsourced Lead Generation Campaign How much work are you able to do under five minutes? How much food are you going to buy with that five dollar bill? And how many high fives are you willing to take if you successfully do all these challenges? In the context of B2B marketing: How many qualified sales leads are you going to produce in a span of five months? Apparently, not much can be achieved within that microscopic time frame. With the need for better marketing solutions increasing each year, businesses should understand why outsourcing is a big thing – at least in five ways. Access to a better marketing infrastructure In B2B marketing, having the right (not only the best) infrastructure distinguishes success from failure. Access to well-trained manpower Aside from machines, lead generation effectiveness also depends on the people that handle said machines. Minimized stress Minimized costs Contrary to what they say, there are lead generation and appointment setting companies offering reasonable prices for their services.
Lead Nurturing Lead Nurturing Done Right. Simple. Smart. Effective. You’ve heard about Marketo, Eloqua, and Hubspot, right? Big and popular as these companies are, their success in marketing is founded on one basic principle: sending the right message to the right person at the right time. However, most lead nurturing systems are too expensive and time consuming to set up. Callbox Pipeline provides you with an intelligent, easy-to-use lead nurturing system without the clunky interfaces and overpriced tools.
Case Study: Australia's Leading Technology Broker Captures More Leads The Client The Client is a certified Microsoft Partner, and Australia’s leading technology broker and retailer of a wide range of brand name technology products. It operates an online store serving a wide client base composed of corporate organizations, academic institutions, government sectors, and resellers throughout the country. The Challenge The Client was seeking an outbound telemarketing partner to promote its IT products and generate leads for its inside sales team. Rather than risk a costly trial-and-error with “generic” telemarketers from unfocused lead generation companies, the Client hired Callbox due to its capability to provide technically sound telemarketers with relevant experience in the IT field. The Callbox Solution At the kick-off meeting the Client was able to speak with each facet of the Callbox team: an account manager, a research and data analyst, two experienced Callbox agents, their team leader, and a quality analyst. The Results
Choose your Character: Gamifying the Selection of a B2B Lead Generation Company Gamification, in modern parlance, refers to the incorporation of video game elements (strategies, tactics, etc.) to real-life experiences. Concepts such as “min-maxing” and “camping”, terms most common to nerds, can be relevant to a diverse range of settings: courting, studying, raising a child, and of course, business. B2B companies can gain a lot from gamifying their appointment setting and lead generation programs. In games like Starcraft and Assassin’s Creed, managers can learn about the importance of effective resource allocation, item usage and terrain utilization. But just like in numerous games, things get increasingly tough with each level. And while you can always reach save points and use cheat codes in these games, a business is always left alone to handle its progress in the B2B marketing world, hence requiring intervention from an outsourcing group. B2B lead generation companies serve as power-ups that game characters need to overcome certain challenges. Experience.
Case Study: Callbox and Software Leader Spell Success The Client The Client is a professional business software consulting firm based in Irvine, CA. They specialize in the Sage Software family of products – Sage MAS 90 and 200, Sage BusinessWorks, Sage CRM, and JobOps Job management software. The Client helps businesses increase productivity and profitability through the application of integrated accounting, distribution and management software. The Client’s services include software selection, system design and implementation, user training and support, data conversion, and eCommerce/EDI/CRM consulting. The Challenge Considering the stiff competition and difficulty of marketing business software, it was crucial for the Client to double, even triple their sales and marketing efforts in order to find prospects. system changesystem upgrade or downgradesystem maintenanceadd-ons to current system The Callbox Solution The Client turned to Callbox to rev up their sales efforts. The Results
10 Leaders Share the Habits That Help Them Be Freakishly Productive Reader Resource Join Entrepreneur's The Goal Standard Challenge and make 2017 yours. Learn more » Productivity tips come in all shapes and sizes. Just look at Warren Buffett, a man considered one of the best investors in the history of human civilization. Warren avoids investor events, industry conferences and other activities that take up the time of most CEOs, according to the book. But this regimen doesn’t work for everyone. 1. Cameron Herold, author of Double Double, CEO coach and renowned speaker. Image credit: Nate Pesce It’s very easy to accidentally overcommit. Do I have the time, money and resources to get it to completion? If all the answers check out, then I go forward. -- Cameron Herold, author of Double Double, CEO coach and renowned speaker 2. Ryan Simonetti, co-founder of Convene. Image credit: Bobby Friedel First thing every morning, I ask myself, ‘What is the one thing I need to do today to help my company’s vision that would make everything else easier or unnecessary?' 3. 4.
3 Startup Strategies that Also Work for B2B Companies B2B marketers are always eager to learn anything they can about improving their lead generation and appointment setting campaigns. Marketing tips are a dime a dozen. Businesses can basically get them anywhere – even from the unlikeliest places. Startups use certain tried and tested strategies in marketing their products and generate leads via a limited amount of resources. QuezMedia.com CEO Jose Vasquez has listed three important ways to maximize your marketing activities as published on the Huffington Post: Know Your Funnels In the modern era, most of your leads will come from online sources, but you’ll have multiple sources of potential leads. You might also like: Marketing Strategies from the World’s Top Performing Telecom Companies Optimize for Conversions Your entire online presence should be optimized for conversions. You might also like: Get More IT Sales Leads by Marketing Utility, and Here’s How Have a Follow-Up Strategy in Place
Case Study: Turning Targets to Sales-Ready Leads with a 50% Shorter Lead Nurturing Cycle Callbox Multi-touch Multi-Channel Approach:Turning Targets to Sales-Ready Leads With a 50% Shorter Lead Nurturing Cycle A Callbox Multi-touch Multi-channel Campaign is essentially a Comprehensive Marketing Funnel designed to unearth opportunities from an initial list of prospects compiled from basic target demographics, and deliver them to a client as qualified, pitch-ready, warmed-up sales leads. The Callbox method combines the efficacy of highly-personalized traditional marketing communication with the intelligent efficiency of automation. In our years of experience, we have found that touches via phone and email remain to be most effective at establishing connections in the B2B world. This case study traces the success of a B2B client from effective utilization of Callbox’s Lead Generation and Lead Nurturing technology. Client Profile The client was the North America marketing manager for a software company specializing in SAP enterprise software solutions and business intelligence.