5 Key Characteristics Every Social Media Community Manager Should Have Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? You know, the person that manages the whole thing? It seems crazy, in the midst of a global financial crisis, to suggest that companies should go to the expense of hiring a community manager to oversee their social media presences. But at our company, Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months. I also know that HubSpot invests in employees dedicated solely to managing their social media presence, as well as many other companies we work with -- and they're all seeing great results from it. So how do you make the leap? First, what are the benefits of having a community manager? We've also noticed that employing a community manager drives approximately 30% more traffic to our website every month . 2) Listens to the Buzz
4 Ways to Increase Your Facebook Page Visibility Have you noticed less interaction on your Facebook page in the last few months? Getting your updates to appear in the coveted news feed is more challenging than ever. I don’t have answers as to how the elusive Facebook algorithm works. What I do have are some suggestions on how to ensure that your page posts are being seen by your fans to give your page the maximum visibility. UPDATE: Be sure to check out the new Facebook Pages for more up-to-date information. #1: Train Your Audience to Watch for Your Content You want to make sure you are delivering good content so that your audience won’t want to miss a thing. When you are delivering good content, interacting and building a community, your fans will come to your page on their own when they haven’t seen your posts. Your fans will come find you if you are delivering good content. But then what? #2: Educate Your Audience to Highlight Your Stories in Their News Feed The good news is that Facebook pages are showing up in the news feed.
Beyond PR | Engage Opportunity Everywhere Conversation Agent Customers are going more and more online, and are becoming increasingly demanding. They choose when and where to ask questions, talk about issues and share complaints, blurring the line between Marketing and Customer Service. Social technologies have a way of blurring traditional (and I would add artificial) lines. Is the customer finally in charge? Many brands have already accepted that customers turn to social networks for service and support, and they are listening and responding. I have 59 brands on the list so far. Customer service via social A new study from NM Incite (you'll need to fill out a form to download) explains why customers turn to social for service and support. Actually, the report doesn't truly get into why except to summarize recent data from surveying a representative group of 2000 U.S. social media users over the age of 18 using Nielsen’s online panel. It found that: - use of social customer service is consistently high across gender, income and education levels
10 Tips for Creating a Social Media Policy for Your Business Policy. It can be a dirty word, especially in social media communities. Why? Poorly written social media policies restrict, deter and deaden social media engagement–the exact opposite of what businesses want. However, great social media policies support, protect and empower high-quality engagement. As Beth Kanter writes, “Trust is cheaper than control.” This article will explain how social media policies differ from other policies and give you 10 tips to help create an effective social media policy. Why Social Media Policies? Social media policies are different. The risks are uncertain. Given an uncertain environment and unclear risks, how do we move forward? There are hundreds of sample social media policies on the Internet. However, in order to create policies that work – really work – we must first lay the groundwork. Here are 10 strategies you can implement today. #1: Gather Your Team A social media policy cannot be written by one person alone. Who needs to be on your social media team?
Media Relations Insights – Cision Blog 100 parole per comunicare il sociale: un glossario condiviso di Rossella Sobrero Migliorare la conoscenza tra i comunicatori (in particolare coloro che operano nelle imprese e nella PA) e le organizzazioni del Terzo Settore (associazioni di volontariato, di promozione sociale, Fondazioni, Organizzazioni Non Governative, etc.): questo l’obiettivo che si è dato il Gruppo di lavoro Ferpi Sociale nei suoi primi mesi di attività. Anche per questo è stato creato un Tavolo di confronto con il Terzo Settore che si è dato alcuni compiti: trovare un linguaggio condiviso, avviare partnership utili a portare a una contaminazione positiva tra comunicatori e operatori sociali, avviare lo studio di indicatori di efficacia e efficienza. Un percorso per consentire alle organizzazioni non profit di capire meglio il valore della comunicazione e l’importanza strategica della gestione delle relazioni e per permettere a chi opera in imprese for profit e PA di conoscere meglio ruolo sociale e valore economico del Terzo Settore. Le prime 100 parole
10 Little Known Social Media Tools You Should Be Using -- Now Editor's note: A version of this article previously appeared at KISSmetrics.com. Social media is everywhere. It's in our homes, places of worship, schools and, of course, our businesses. And as the number of social networking sites grows, so does the number of services that are created to measure, track and monitor those services. To help you cut through the clutter, here are the 10 must-use social media tools that can not only help you make sense of your social media efforts but make them more effective. 1. With it, you can get a snapshot of your month-to-month content with the calendar feature. Who should use it and why: Any business owner who manages a multi-author website should give EditFlow a look. 2. Who should use it and why: From a social media manager to a small-business owner, basically anybody who is interested in finding out how effective his or her tweets are based upon the number of people they touch should consider using TweetReach. 3. 4. 5. 6. 7. 8. 9.
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