2015 Guide to Free SEO Training Courses Online. My Twitter feed is filled daily with someone or another putting out the word that "We’re Hiring!
" It would appear that there is a massive gap in SEO skills vs. SEO jobs available. Perhaps LinkedIn was right when naming SEO/SEM as the fifth "hottest skill" of 2014. If you’re in a big city, the competition is fierce. If you’re in a small town, the talent pool runs shallow. There was a time in America that employee training was a staple of every industry and not just manufacturing and skilled labor. That all changed when executives like GE’s Neutron Jack Welch began a trend of right-sizing downsizing staffing levels to the point where there was no one left to train new hires.
Here’s the good news. Of course, there is an expense involved in training, but here’s the best news of all - the training materials that you need are FREE and readily available on the web. Following is a suggested syllabus for developing an organic search specialist. Introduction to SEO Website Performance SEO Audit. A Step-by-Step Guide to SEO Keyword Research with Free Tools. Google’s Hummingbird update made quite a ripple in the search engine marketing world by introducing a more conversation-focused approach to search engine, but it did not completely revoke the relevance of keywords.
Conducting keyword research for SEO is still as important as ever. While there is no shortage of decent paid SEO keyword research tools out there, these tools are usually outside the budget of a startup. This guide will show you how you can painlessly conduct keyword research with free tools. Tools you will need: Microsoft ExcelGoogle Keyword Planner (Google AdWords account is required, though you don’t need to give your credit card information to use Keyword Planner)Supplement free keyword research tools (you can find them here) Before we go into details, allow me to paint you a picture of the end goal. Now let’s get started. Recommended for YouWebcast: A Week in the Life of an Agile Creative Team. Microsoft Virtual Academy – Free IT Training, Online Learning of Microsoft Technologies. Tutorials - Web Design Fanatic. Design Inspiration & Tutorials.
HTML & CSS. Graphic Design Basics - Elements and Principles. Principles of Design: Balance, Proximity, Alignment, Repetition, Contrast, and White Space.
Jacci Howard Bear Elements of Design: line, shape, mass, texture, color Get a better understanding of the basics of graphic design by studying the elements and principles of graphic design that govern effective design and page layout. Graphic design is the process and art of combining text and graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication. Designers achieve their goals by utilizing the elements and principles of graphic design. By following each of two learning paths on these concepts of graphic design basics and their application in modern desktop publishing, those with no formal graphic design training can improve their page layout and text compositions.
Learn the Most Important HTML Tags with This Simple Cheat Sheet. W3Schools Online Web Tutorials. Mobile. What is typography? Learn the basic rules and terms of type! Typography is, quite simply, the art and technique of arranging type.
It's central to the work and skills of a designer and is about much more than making the words legible. Your choice of typeface and how you make it work with your layout, grid, colour scheme, design theme and so on will make the difference between a good, bad and great design. There are lots of typography tutorials around to help you master the discipline.
But good typography is often down to creative intuition. Once you're comfortable with the basics, visit some typography resources to investigate font families and discover some font pairings that are made for each other. Choosing a font There's an astonishing array of paid-for and free fonts to choose from online. A typeface, like any form of design, is created by craftsmen over a substantial period of time, using the talent and experience they've been honing for many years. 01. All typefaces are not created equally. 02. 03. 04. 05. What is typography? Learn the basic rules and terms of type! What is typography? Learn the basic rules and terms of type!