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When I first saw this Pepsi ad in The New York Times I felt good about the direction the new Pepsi branding was taking. It felt fresh, fun, optimistic, uncomplicated. It was timely and seemed to be hitting the right cords. Then I saw the packaging in a supermarket. The freshness and excitement of the Pepsi branding ads are missing from the package A you can see the package looks rather stark.
Dear Coke: I love you. You are an incredible product.
Summary of 2009 BY Armin