How to Embed Media: Bring All Your Content Marketing Efforts Together. 118 Flares Twitter 75 Facebook 15 Google+ 21 Pin It Share 7 7 118 Flares × I am a huge advocate of content re-packaging, that is turning your content or research into different kinds of media for the sake of reaching to more content marketing channels (for example, Youtube, Pinterest, Flickr, Slideshare, etc just to name the few). One content research may take me the whole day or even a week but that doesn’t mean I’ll only get one piece content out of that. Just to give you a couple of examples, here’s how I turned my Mashable guest post on social media TOS into an social media spamming infographic. Or how I turned my Twitter chat script on Google authorship for guest blogging into one of my most popular Slideshare presentations on the differences between rel=publisher and rel-author. A Pin-able version of the new MBG Articles Requests feature. One of the great features of a WP blog is the ability to embed just about anything into a post.
Here is your ultimate (but simple!) Youtube Videos. How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks. 12 Social Media Tools Recommended by the Pros. Are you struggling to make social media work for your business? Sometimes a few well-chosen tools are all you need to get your social media marketing working for you. In our recent Social Media Success Summit, there were presentations that covered all the key topics you need to make your social media marketing easy.
In this article, I’ll share 12 of those tools that were recommended by the pros. Tools to Refine Your Visibility and Engagement Here are three tools recommended by Mari Smith during her first presentation on increasing your visibility and engagement on Facebook. #1: Socialbakers Get useful stats from Socialbakers. Check out the useful marketing data on Socialbakers. #2: Kurrently Find out what’s being shared on social media with Kurrently, a free, easy-to-use, real-time search engine for results from Twitter and Facebook. You can search through Facebook or Twitter or both. #3: Blekko Select the sites you want to search with Blekko. Tools to Measure Specific Social Media Goals. Top 5 Ways to Consolidate Your Social Life into Facebook | Penn. Ann Smarty is an SEO consultant and social media user. If you like guest posting as much as Ann (or more), join MyBlogGuest.com – community of guest bloggers to find like-minded people and exchange guest posts.
Whether you are a social media newbie or a power social media user, the best advice you are ever given is to aggregate all your social networking life: link to all your web profiles from Digg, list all your accounts on your Flickr page, create interactive widgets containing your social media activity and post it to your blogs, etc. This is the best way to let your friends know about your other accounts and thus grow your social media power across multiple networks simultaneously. This post looks at best ways to consolidate your social media life into your Facebook profile: 1. Upload your Flickr photos to Facebook Flickr has a built-in feature allowing you to publish your photos to Facebook. .
– Go: Your Account -> Extending Flickr; – Click “Link your accounts” – You are done! Drew McLellan - The Marketing Minute: Social Media Policies - Fl. Social Media Policies One of the hottest topics in social media today is the idea of companies developing social media policies, much like HR policies. Companies may not be able to control what their employees do on their personal social networking accounts (Twitter, Facebook, etc.) but they can certainly outline potential consequences. Here are some examples of what other companies are doing. Social Media & Blogging Guidelines Examples on the Web And here’s a huge database of social media policies (gathered by Social Media Governance) Finally, here’s a post from Mashable — 10 must haves for your social media policy.
Thanks to these posts for sourcing some of the guidelines. 123 Social Media and ChristyWeb McLellan Marketing Group is an advertising | marketing agency based in Des Moines, IA, and serving clients all over the US. . © 2006–2011 Drew's Marketing Minute — All contents Creative Commons licensed — drewsmarketingminute.com — Sitemap. Réseaux sociaux (RS) The Value Of Online Buzz For The Top 20 Brands - Flock. Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad campaigns. But buzz and social dialogue on the web is tough to quantify. General Sentiment has released a report that calculates the dollar value of the buzz, content, and conversation taking place online.
General Sentiment’s technology evaluates the volume of mentions and sentiment value regarding a brand, company or person. The algorithm combines this data with website traffic and online news readership figures to determine the purchase-equivalent dollar value of the brand exposure across more than 30 million sources by gauging sentiment, frequency, and exposure of news mentions and social dialogue. Google topped the rankings, with value of its “buzz” itemized at $669.6 million. Here’s the list of the top 20 brands according the the value of their “Buzz”. Brand – Screw Focus Groups, Use Social Media | Penn Olson - Flock. Social media is not only great for building relationships, it is great for collecting feedback as well. But how many companies actually take feedback seriously? How many are like Starbucks and Dell, which actually turn feedback into change for the better?
We all know that we don’t have the whole universe in our hands, and that some feedback generate either too expensive or infeasible ideas. But if you are looking at the long term, you must be ready to commit resources to improve product flaws. That brings me to using social media in product development. Get social media users involved with your product development, or go ahead and let them create your next product. Social Media Weekend: Case Studies, E-Commerce, Social Media Bud. 10 Free Social Media Tools Every PR Pro Should Master - Flock. I'm always a bit hesitant when it comes to writing posts about social media tools. However, on this occasion I think the tools / resources I'm about to walk you through MUST be part of a modern communicator's arsenal, if not today, then by the end of 2010.
For some of you, these might seem basic, for others, they might seem a little foreign, but no matter which camp you are in, they should be part of your daily routine...no excuses!! AllTop AllTop is an incredible resource. For those who know it, you'll agree that it truly is an online magazine rack for some of the best blogs going around. The site is broken down by subject and gives you direct access to the topics / authors you are interested in. PR Value: Not sure about which blogs are prominent in which sector? Social Mention This is a really compact and easy-to-use monitoring tool. PR Value: Provides a quick reference look at what's recently been said about your subject of interest. Bing real-time Twitter search Klout BackTweets Wordle Alexa. 33 Beautiful Social Media Icon Sets For Designers And Bloggers - Bloggers, especially web designers use Social Media sites to promote their articles and services. Promote your articles through social media is easier and you can see the results in a short period of time.
So, how to get your readers to promote your articles to their social media friends? One of the best method is integrate these social media buttons to your blog. These buttons should fit well with your design. In this article, we are going to share 33 Beautiful Social Media Icon Sets and we hope this collection can save your time searching online. Social Icons Made of Wood Blue Jelly Social Media Icons Page Peel – A Free Social Media Iconset Social.me 6 Free New Social Icons This Social icons pack includes icons for Digg, Twitter, StumbleUpon, RSS, Delicious and Reddit.
Free Twitter Bird Icon Set 6 cute Twitter Bird icons in this package. Social Bookmark Iconset Free Hand Drawn Doodle Icon Set for Bloggers Socialize Icons Social Bookmark Iconset: Part II 27 Circular Social Media Icons in 3 Sizes.
Articles and News. SN Tools. How informative is Twitter? » SemanticHacker Blog - Flock. Recently we’ve been looking at how well our Semantic Signatures technology works with messages posted to Twitter. These kinds of messages pose significant challenges for the semantic web in general, because their extremely short length (140 characters or less) means that there will be very little context available for understanding the content of the message. In addition, many of these messages feature “creative” spellings and grammar, and are of a personal nature (e.g. “Having sushi for lunch today”) that would not be of general interest. Extracting any meaningful information from these snippets of random conversation will be quite a difficult task indeed. To see what exactly we’re up against, we undertook a small study to characterize the different types of messages that can be found on Twitter. Next we used a modified version of the language-guessing program TextCat to find the distribution of languages in our corpus.
Social Media ROI Will Become Important | DreamGrow Digital - Flo. As we predicted 2010 is the year when a lot of money will be invested in social media. When serious money starts to pour in then the guys upstairs want to see some results. Until now people have experimented with low budgets and without very specific goals. The bigger budgets will bring an need to show return. Return on investment is very simple. You put something in – the investment, you get something out – the return, and later should be higher that the former.
ROI = (return – investment) / investment. Check out the related post: How To Measure Social Media ROI. Now the question is what is social media ROI. Advertisingcontent creationITpublic relationsdiscountscall centerpayrollR&Detc Check out the related post: Social Media ROI Backwards (for B2B). If we do stuff in the right way we are going to see some results. Web site visitorsfollowersnewsletter sign-upsRSS readersretweetsblog commentsWOMmentions in pressRFPsshare of voice Some of these result are relevant to your business. Top 10 Consumer Trends for 2010 - Flock. 7 Psychology Theories That Help You Sell | Penn Olson - Flock. Apologies for the technical terms that I am about to bombard you with. To make up for that, I am going to be using pictures and layman explanations to show you how awesome these theories are.
Psychology, like it or not, is a big part of our lives. We can fall victim to our own irrational behavior without even knowing that we did. Marketers have used these theories to convince us not only to buy but to think that our purchase decision was right. As a marketer, you should have knowingly (or not) used these theories a couple of times. I just thought having names to go with them would help you become more aware of their presence, so as to use them better. 1.
A cup half empty is often interpreted differently from a cup half full. 2. My sister had a good opinion of iphone before its launch because of her prior experience with ipod. 3. Studies have shown that people tend to amplify the good qualities of their purchases and the bad qualities of alternatives they didn’t end up choosing. 4. 5. 6. User Name Check - Flock. Keotag - tag search multiple engines, tag generator and social b. Forum Discussion Search with BoardTracker.com - Flock. The Starbucks Formula for Social Media Success - Flock. Starbucks has over 705,000 followers on twitter and over 5,428,000 fans on Facebook. You could say that they’re doing something right on the Web. What is it about Starbucks’s social media strategy that makes it so successful? Let’s analyze Starbucks social behavior across the Web: 1) Starbucks on twitter - Starbucks engages with customers on twitter, answerING questions, retweets, what people are saying about the brand and creates an open communication channel to speak with the public. 2) Starbucks on Facebook – Starbucks uploads content to their Facebook page such as: Videos, blog posts, photos. 3) Starbucks on YouTube -Over 4800 people subscribe to Starbucks YouTube Channel.
Starbucks also allows people to embed its videos anywhere they like on the Web. 4) My Starbucks Idea – Starbucks’ own version of a social network where customers are asked to share their ideas on anything related to Starbucks. Wesabe's grendel at master - GitHub - Flock. Reviewing List Articles Trend: 30 Powerhouse and Prospective Des. In the numerous hours you've spent surfing the Internet, I'm sure you've come across countless online content with titles that start with numerals and go along the lines of these headings like "40 Most Inspiring... ", "65 Incredible Popular social media sites like Delicious, Digg, StumbleUpon or Twitter also play a huge role in circulating list articles among web savvy individuals like you. Image credit: HippoPapa+mum Why are List Articles so Popular?
List articles are usually defined as a round-up, mash-up or a consolidated article. Fast and Easy is a Plus The popularity of products like instant noodles, fast food outlets and 3-in-1 shampoo says a lot about the nature of people today. Image credit: Adreamdeferred Think of list articles as a mini one-stop-centre, where inspiration and creative ideas are stocked.
Make them Bite Size Statistics have shown that people read slower online. Image credit: Bakerella Easy Access List Inspiration Provider Image credit: Kelly Mason Increased Exposure. Why newspapers should host blogs. (Scripting News) - Flock.