
Advertising
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Social Media Marketing By the Numbers [INFOGRAPHIC]
Nissan Leaf
Tonight I watched the premiere of the new show called “Curiosity” on Discovery Channel. I’d been excited to watch this after all of the cool ads they kept running throughout SharkWeek (which btw was super awesome and extra graphic this year.) I recommend this show to everyone because it’s so interesting and smart. Yes, I know this is a advertising blog, but I had to give credit where it’s due because I love shows that make me feel smarter after I watch them!
Discovery Channel’s show “Curiosity” Shows Ads with the same Theme
Love is a Two-Way Process: Be a Brand Casanova
YuckAdList: Mercedes Left and Right Brain
Nike Gone Running
They were giving these clocks at the Nike store. I am always very impressed with every Nike campaign but this one is really awesome. More importantly, it’s very inspiring. The ad goes beyond just getting your attention. This has inspired me to go running at least a couple times a week. I saw a Nike billboard that had the same concept that came out after new years and the copy said “Yesterday you said tomorrow.”When I first saw this ad I thought to myself: whoever wrote this copy is now my new idol. It’s simple, straight-forward, and clever. Nike is one of my “lovemarks” and I am always impressed with their ads. It always exudes a sense of inner-voice with a “get it done” attitude. The emotion I get from this ad is pride because I love the Mavs (I am from Dallas.) It’s screaming “In your face!”
Nike Basketball Dirk Dreams
I am blazing through this Lovemarks book my Kevin Roberts. I definitely recommend everyone to read this awesome book. It has so much insight about brands, marketing, and life. Here’s a quote that I read today.
My Personal Lovemarks
Quick, think of at least three brands of laundry detergent! I’m pretty sure that Tide, Gain, or Downy was on your list. This is because of some miraculous thing we call a variety of brands. So many brands exist in order for us to have choices when we go to the grocery store. I think we benefit from brands trying to compete with each other.
Dare to be Different: Brands & Consideration Sets
Google Parisian Love
Guerrilla marketing "works because it's simple to understand, easy to implement and outrageously inexpensive," says Jay Conrad Levinson , the man who coined the phrase. Consumers have grown immune to big budget advertising, but marketers that expend a bit of time and effort — rather than piles of money — can generate effective results with inexpensive, small-scale stunts. Take a look through our gallery of guerrilla and street marketing examples, where promotions costing no more than a few dollars can have a big impact on the consumers.
10 Excellent Examples of Guerrilla Marketing Campaigns [VIDEOS]
30 Creative Ads Using Oversized Objects
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