Ed Tsue sur Twitter : "What it feels like to work in #Advertising:... Ads of the World™ sur Twitter : "New Ad: Audi: Back on the slopes #advertising... Audi: Back on the slopes. Adsoftheworld : New Ad: Axe: Social Effort ... Axe: Social Effort Scale. Jump to navigation mediabistro network : AotW | BotW | 3DPW | Graphics | GDF | StockLogos NewerOlder Previous Axe: La Donna Axe Black: Sexy Axe Black: Classy Axe Black: Heroic Axe Black: Intriguing Axe Black: Seductive Axe: Pheromone Business Cards AXE: AXE Assurance Axe: Soulmates Axe Peace: Make Love, Not War AXE: Protest Axe Blast: Ranbir keeps score Axe: Shazam TV-integration Axe Deodorant: Axe- For Him AXE Wingman: Valentine's Day songs Next Axe: Social Effort Scale Link to site: Advertiisng Agency: Barton F. Average: 4 (3 votes) Related videos by Shutterstock 2 comments kleenex 25986 pencils May 31, 2014 - 12:46 We need this.. +1 pencil damnson 3083 pencils May 31, 2014 - 15:45 For what?
Post new comment We highly appreciate your comments. Log in or register to post comments home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions. 30 Overused Buzzwords in Digital Marketing. We've all sat through meetings that are teeming with buzzwords. Optimization! Synergy! Collaboration! Engagement! While some buzzwords actually have substance (i.e. big data), many people use (and overuse) buzzwords just to try to sound smart, when in fact, they have no idea what's going on. Over the past 30 days, we've led you through the buzzword lexicon — highlighting the most confusing jargon in the digital marketing dictionary.
To wrap up the entire series, we've put together the infographic below. Check out the infographic below, and send it to the friends and co-workers with whom you've complained about buzzwords. Still curious about a particular term? Mashable composite, image via iStockphoto, Tomacco. Adsoftheworld : New Ad: Deutsche... Deutsche Kinderkrebsstiftung: Secondhand smoke, 2. Adsoftheworld : New Ad: #Oral-B Glide Floss:... Oral-B Glide Floss: Nessie. Jack Morton Worldwide to create Cannes documentary. Cannes: Jack Morton Worldwide to create documentary of this year's Lions Festival The film is designed to capture the experience of the Cannes Lions and will be launched online later this month, following the conclusion of the festival.
Philip Thomas, the chief executive of Lions Festivals said: "Cannes Lions has an enormously far-reaching significance to the creative world. It is just one week, but for those involved it’s an emotional and transformational journey that truly shapes the global creative industry. We are very excited about capturing this essence within the film. " Adam Norris, director of moving image, EMEA, Jack Morton Worldwide commented: "Cannes Lions is far more than an industry event – it’s the key gathering of creative minds from across the globe.
Creating the documentary is a singular opportunity to shine a light on this world and reveal what makes Cannes unique. " Photo by tphan91. Social Media Marketing By the Numbers [INFOGRAPHIC] Donny Deutsch, the former adman and talk show host, once recounted a story about a Mitsubishi Super Bowl ad that was tagged with the URL seewhathappens.com. The ad got 600,000 clicks, Deutsch said, which prompted the carmaker to ask, "Is that good? " Deutsch answered: "We told the client it was great, so it was great! " The Mitsubishi campaign ran almost eight years ago. Have things changed? Well, as the infographic below shows, there are a lot more metrics, but are they great? More Business Resources from Mashable: Nissan Leaf. This has been of one my favorite commercials this year. It’s super smart and makes me want this cute electric car.
This concept of everything running on gas is genius. I love how the ad is directed like a “day in the life” video. It presents us with everyday routines with a twist. Like this: Like Loading... Discovery Channel’s show “Curiosity” Shows Ads with the same Theme. Tonight I watched the premiere of the new show called “Curiosity” on Discovery Channel. I’d been excited to watch this after all of the cool ads they kept running throughout SharkWeek (which btw was super awesome and extra graphic this year.) I recommend this show to everyone because it’s so interesting and smart. Yes, I know this is a advertising blog, but I had to give credit where it’s due because I love shows that make me feel smarter after I watch them!
During the show I noticed that all the commercials had a reoccurring theme: curiosity. The most frequent brands were University of Phoenix, Nissan, and Intel. I think it’s very cool that the commercials went along with the show’s theme. Like this: Like Loading... Love is a Two-Way Process: Be a Brand Casanova. This morning while reading my Lovemarks book I read a particular quote about love that clicked with me all day. Love is about responding, about delicate intuitive sensing. Love is always two-way. This quote holds true for all kinds of relationships we have in life (friends, loves, family, etc.) Most importantly, it holds true for brands. When brands maintain healthy relationships with consumers, the gears will click into place – and possibly lock in. Prior to social media, it was difficult to have a two-way relationship with audiences. The love was one-way and we all know how those end up.
Social media gives us an interactive way to marketing our brands. Like this: Like Loading... YuckAdList: Mercedes Left and Right Brain. First off, I just want to say that I had to look at this ad for a while before figuring out if it was worthy of Ad of the Day or YuckAdList. It took me a while but I think I am quite sure that it is in the right category.
I give this ad mad props for the design and illustration, but I think it gets a peasant wave from me because although it is beautiful, I don’t get how it connects to the brand. Are they trying to say that Mercedes is a combination of the left and right brain? I am utterly confused here. Like this: Like Loading... Nike Gone Running. They were giving these clocks at the Nike store. I am always very impressed with every Nike campaign but this one is really awesome. More importantly, it’s very inspiring. The ad goes beyond just getting your attention. This has inspired me to go running at least a couple times a week. I saw a Nike billboard that had the same concept that came out after new years and the copy said “Yesterday you said tomorrow.” I love all of the Nike ads because they encourage you to get fit with an attitude.
It’s almost acting as your inner voice that you try to block out. Like this: Like Loading... Nike Basketball Dirk Dreams. When I first saw this ad I thought to myself: whoever wrote this copy is now my new idol. It’s simple, straight-forward, and clever. Nike is one of my “lovemarks” and I am always impressed with their ads. It always exudes a sense of inner-voice with a “get it done” attitude.
The emotion I get from this ad is pride because I love the Mavs (I am from Dallas.) It’s screaming “In your face!” While you picture Dirk waving that shiny trophy in the air. Good job Nike, you always impress me. Like this: Like Loading... My Personal Lovemarks. I am blazing through this Lovemarks book my Kevin Roberts. I definitely recommend everyone to read this awesome book. It has so much insight about brands, marketing, and life.
Here’s a quote that I read today. Love is about action. It’s about creating a meaningful relationship. Roberts talks about Lovemarks as an emotional connection between a consumer and a brand. Like this: Like Loading... Love is a Two-Way Process: Be a Brand Casanova. T-Mobile LIVE Angry Birds Game. Dare to be Different: Brands & Consideration Sets. Quick, think of at least three brands of laundry detergent! I’m pretty sure that Tide, Gain, or Downy was on your list. This is because of some miraculous thing we call a variety of brands. So many brands exist in order for us to have choices when we go to the grocery store. I think we benefit from brands trying to compete with each other. In order to gain new consumers the brands will either lower their prices or up their quality – which is good for us as the consumers.
From a marketing perspective, I think different brands are beneficial because without them, we would not have jobs. Similar to the Fave Five concept that T-mobile introduced a few years back, this post is going to be about how brands compete in your Fave Five, or even less. Brands exist to they can be on the tip of your tongue.
Brands were developed to create differences for products that were in danger of becoming as hard to tell apart as chunks of gavel. Like this: Like Loading... Google Parisian Love. Talk about ads that make you emotional! This premiered two years ago during the Superbowl. It’s one of my favorite commercials ever. I’m pretty sure that any one who watched this had an ‘awwww’ moment when they started to realize the intentions for all of searches. This commercial does a great job of framing Google as a brand that’s able to be emotional. Like this: Like Loading... 10 Excellent Examples of Guerrilla Marketing Campaigns [VIDEOS]
Guerrilla marketing "works because it's simple to understand, easy to implement and outrageously inexpensive," says Jay Conrad Levinson, the man who coined the phrase. Consumers have grown immune to big budget advertising, but marketers that expend a bit of time and effort — rather than piles of money — can generate effective results with inexpensive, small-scale stunts. Take a look through our gallery of guerrilla and street marketing examples, where promotions costing no more than a few dollars can have a big impact on the consumers. Let us know which you think are the most effective in the comments below. More Marketing Resources from Mashable: - Following the Money in the Social Media Advertising Boom- How Social Media Marketers Can Convert Attention Into Action- The Future of Ad Agencies and Social Media- How Small Businesses Will Use Social Media in the Future- How Coca-Cola Created Its “Happiness Machine” [INTERVIEW]
30 Creative Ads Using Oversized Objects. We frequently check our visitor statistics to find out what you like most, and probably the most popular posts are about creative ads. Not wanting to let you down, this time we handpicked another incredible collection of creative guerrilla marketing ideas examples using oversized objects. But before you jump to the list, you should definitely not miss some of our older posts on cool ads: 26 Brilliant Minimalist Print Ads 33 Clever and Creative Billboard Ads 21 Creative Double Page Magazine Ads 30 Inappropriately Sexy Ads 1. Advertising School: Miami Ad School 2.
Was that a BMW 7 series? 3. The advertisement idea were an instant motive of interest for photographers, intriguing many tourists; becoming an attraction of their own. 4. Advertising agency: BBDO, New York, USA 5. To get Mondo Pasta on everyone’s mind, Jung von Matt, advertising agency from Germany created a bigger than life promotion at the most frequented place in Hamburg: the harbor. 6. Advertising agency: unknown 7. 8. 9. 10. 11. 1. Marketing. Adweek | The Voice of Media.