background preloader

Entrepreneurship

Facebook Twitter

3 DIY Facebook Design Services. Social Media Dashboard for Teams using Twitter, Facebook, Linkedin. Venture Hacks - Good advice for startups. Startup_Genome_Report.pdf (application/pdf Object) Market Research Guide. Research Primer What's market research?

Market Research Guide

And why must you do it? Here are two articles that offer a general overview on the topic. Sources and Techniques for Your Strategic Planning Efforts Perform the market and competitive studies that are necessary to equip your team with the information it needs to make good decisions. New to the Market Research plays a key part in knowing which of your new business ideas will fly in the marketplace. Hitting the Market To be successful, you have to know your potential customers inside out.

Introducing New Products Increase the odds of a successful launch for your product. High Concept: Tapping a New Market. Startup Personality Type 1N - The Social Transformer - Startup Genome. Im Sommer stellt sich manchmal die Frage, was man denn für Schuhe anziehen soll. Für Sandaletten wäre das Wetter angenehm, doch an manchen Tagen kommt es auf absoluten Komfort an. Diesen Komfort will man aber nicht auf Kosten des perfekten Outfits genießen. Ist man länger unterwegs, schwellen die Beine jedoch manchmal an, was bei manchen Sandaletten schmerzhafte Stellen zur Folge hat, an denen die Riemen in die Haut einschneiden.

Doch muss man deswegen gleich zu Turnschuh oder Schnürschuh greifen? Die klare Antwort ist: Nein! Wer auf der Suche nach einem gebrauchten Motorrad ist, kann sich natürlich an einen Motorradhändler vor Ort wenden. Startup Genome - Our mission is to amplify the power of entrepreneurs. With the Startup Genome Project we want to do for startups what Pandora did for Music in order to understand how innovation happens at a fundamental level and the spread the knowledge. Mobile Technology. Entrepreneur Guide. Scriblink - Your Online Whiteboard. On Startups by Dharmesh Shah.

Small Business and Small Business Information for the Entrepreneur. Founders at Work: Stories of ... Businessweek - Business News, Stock Market & Financial Advice. Productivity Fight Fatigue by Harnessing the Power of Your Internal Clock Sluggish?

Businessweek - Business News, Stock Market & Financial Advice

Tired? Seven tips for getting your body into better alignment. by Arianne Cohen The Big Take The Commodities Boom Is Luring Criminals to Make Bigger and Bolder Scores The pandemic, soaring prices, and economic pain have combined to create perfect conditions for thieves and fraudsters. by Agnieszka de Sousa, Marcy Nicholson, Tope Alake and Daniela Sirtori-Cortina Strategies Solutions / Small Business Technology This Algorithm Wants to Buy Your Favorite Shopify Storefront Keith Rabois’s new company, OpenStore, makes automated bids on small e-commerce operations. by Sarah McBride Small Business Survival Guide Read More Feature Andrew Yang Hopes to Ride His Free-Money Plan to NYC’s City Hall Yang wants to launch the largest basic income program in history.

IPhones, iPads to Gain NFC Payment Features. (Bloomberg) — Apple Inc. plans to introduce services that would let customers use its iPhone and iPad computer to make purchases, said Richard Doherty, director of consulting firm Envisioneering Group.

IPhones, iPads to Gain NFC Payment Features

The services are based on "Near-Field Communication," a technology that can beam and receive information at a distance of up to 4 inches, due to be embedded in the next iteration of the iPhone for AT&T Inc. and the iPad 2, Doherty said. Both products are likely to be introduced this year, he said, citing engineers who are working on hardware for the Apple project. Apple's service may be able to tap into user information already on file, including credit-card numbers, iTunes gift-card balance and bank data, said Richard Crone, who leads financial industry adviser Crone Consulting LLC in San Carlos, California.

That could make it an alternative to programs offered by such companies as Visa Inc., MasterCard Inc. and EBay Inc.' Natalie Harrison, a spokeswoman for Apple, declined to comment. Stops Identity Theft. How to Use Game Mechanics to Reward Your Customers. There's a green card.

How to Use Game Mechanics to Reward Your Customers

Then there's silver, gold, and platinum. And then there's the Centurion—the black American Express card. Which do you want in your wallet? A handful of luxury brands have for decades used promises of status to encourage customers to spend more through loyalty to their brands. Today, brands of all stripes are experimenting with the psychology of status and power in rewarding customers.

Consider Foursquare, a company built entirely on a game-design model. The new rewards ecosystem is a marketer's dream. "Historically, customer engagement was something big brands did a lot better due to full scale loyalty programs," says Gabe Zichermann, a blogger who authored Game-Based Marketing and who hosts of the Gamification Summit. That's changing.

Rewarding Customers Through Gamification: Why Game Mechanics? People are hard-wired to enjoy positive reinforcement. "Foursquare was a really great early example of this happening," McGonigal says.