Copywriting. Get It Write » E-newsletters a great tool. While Facebook and Twitter continue to get all the press, email newsletters just keep building their solid reputation.
In fact, they are “the Internet’s best tool for supplementing a website,” according to web usability expert Jakob Nielsen: “The positive emotional aspect of newsletters is that they can create much more of a bond between user and company than a website can.” Very few promotional efforts can claim the degree of “customer buy-in” enjoyed by newsletters, Nielsen says, noting that 69% of users “said they look forward to receiving at least one newsletter, and most users said a newsletter had become part of their routine.” Asked why they liked email newsletters, more than one-third highlighted these benefits: They are informative and keep users up-to-date.They are convenient and delivered straight to the in-box, needing just a click to open them.They have timely information and real-time delivery.
I love newsletters, print and electronic. 10 Best Performing Email Subject Lines. The subject line is arguably the most important part of an email message.
That’s why email marketers are so focused on getting it right. To help you get your subject lines right, we’ve put together subject line templates based on the top ten best performing subject lines right now. They’re designed to boost opens, clicks, and sales. Are you addicted to cliches? Help is on the way! Russians have a phrase for those clichés that burrow into the mind like brain worms: slova-parazity, or “word parasites.”
Though seldom fatal, the disorder can be devastating, and it has reached epidemic proportions worldwide. Doctors report that victims suffer the loss of original thought and endure hypnotic spells in which they type strings of words we’ve all heard many times before. Brain imaging reveals these word parasites are hackneyed phrases and variations on pop lyrics, movie lines, and old ad campaigns. Is your opinion of the value of a Call to Action dead wrong? The term ‘Call to Action’ has somewhat negative connotations to many bloggers.
How to Use a Writing Frame. 12 Tips for Writing Better Content. Admit it: Sometimes you wonder if your content is really any good. Sure, you worked hard to write it, but you’re a business owner, not a professional writer. Bad Attitudes: Writing Wrongs. Writing Wrongs Replying to Pat’s comment on one of yesterday’s posts, I was reminded of a list called “Writing Wrongs” which I used to hand out to my students at Harvard.
Cute title, huh? There should have been a 47th rule, “Don’t be cute,” but let it stand. The other 46 are after the jump, for whatever use they may be to anyone. Here’s a sentence picked at random (really) from a paper written by an A student: “The effectiveness of the antipsychotic drug Thorazine made it possible for many schizophrenics and other patients to be treated outside of hospitals and to live independent lives, providing an attractive alternative to the overcrowded and expensive mental health facilities.”
Perfectly grammatical and understandable — but heavy going. Darth Blogger’s Holiday Writing Rant « ToughSledding. Confession: Christmas isn’t my favorite holiday.
Before you “scrooge” me, consider that Christmas follows one of my two busiest times of the year: finals week and finals week. You bake cookies and trim trees; I grade papers. When I could be choosing meaningful gifts for the people I love, I’m coaching the next generation of PR pros, and occasionally evicting a few from the business. How Start-Ups Can Build Effective "About Us" Pages. Bryan Eisenberg | October 26, 2007 | 0 Comments inShare6 What can you say on your site's "About Us" page when you've only just begun?
Here are strategies -- and real-life examples. Since writing on "about us" pages a few months back, I've received several inquiries like this one: Thank you for a very valuable information on the "About Us" page, good examples. How about new companies or companies that are being created? Bad Language. Internet Resources - Writers Resources - Writing Links & Writers Links for Writers - Word Stuff. Unsorted [/writers] James Patrick Kelly - Murder Your Darlings - "When time comes to make that final revision, however, you must harden your heart, sharpen the ax and murder your darlings.
" Greda Vaso - Determining the Readability of a Book - includes formulas for Gunning's Fog Index, Flesch Formula, Powers Sumner Kearl L. Kip Wheeler - Literary Terms and Definitions L. 50 Tools that can Increase your Writing Skills >> Dumb Little Man. Fifty (50!) Tools which can help you in Writing - lifehack.org. Inkthinker’s Kristen King Fires Off NINE Incredibly Helpful Writer’s Posts. I couldn’t believe my RSS Reader (just switched to Google).
Kristen King of Inkthinker laid out NINE (count ‘em) posts containing nothing… but incredibly useful links for writers of all stripes. A collection of links (mostly to blog posts), she’s obviously kept track of the good stuff, and for writers, it’s suddenly harvest time (only in spring). Valuable and worth keeping, my suggestion is to bookmark ‘em all: Tips for Bloggers (lots of links!) Tips for Creating a Winning Website (lots of links!)