Example. #socialmedia Event - The New Digital Press Release. The Social Media Press Release: What Is It And Why You May Need It. How to Write and Distribute a Social Media Press Release. People who write for the web are always looking for new ways to gain traffic to their sites. Many have attempted to use traditional press releases but have found them to be unsatisfying in the traffic levels that they create.
An alternative method which might be more useful to the web writer is the social media press release (SMPR), sometimes known as a social media news release or simple social news release. What is a social media press release? The social media press release takes the basic press release and alters it to be more suitable to the web environment. Why use a social media press release? The main reason that you'll use the SMPR is the same as the reason that you would use a traditional press release: to get attention for your website or business. How to write a social media press release To write the social media press release, you will follow the same basic format as with a traditional press release. The main things that you will do differently with the SMPR are: SHIFT Communications Selects Radian6 for Social Media Monitoring Platform. Boston, MA (PRWEB) May 1, 2008 Todd Defren, principal at SHIFT Communications, announced today that they have selected Radian6's social media monitoring solution for use within their practice in both Boston and San Francisco.
Radian6 monitors all forms of social media on a real-time basis and provides a number of analysis widgets for clients to track and prioritize brand conversations, to discover trends and potential issues, to compare share of online buzz and to uncover the most influential sites for mapping and outreach. SHIFT Communications has already begun to use the platform and will be rolling it out to its customer base. "We've evaluated many vendors and although many vendors do a few things well, Radian6 seemed to do pretty much everything well. Just as importantly, in terms of the technical support and sales support throughout the process, they were superb. "We are really excited to be working with SHIFT Communications and Todd Defren. Click here for video quote. Related Links: Digging Deeper::The Social Press Release: Multimedia, Two-Way, Direct to the Public.
Foremski’s View of the Press Release (Illustration by Chris Dichtel) Silicon Valley journalist/blogger Tom Foremski had had enough. Two years ago, he wrote a poison pen letter to the PR industry in a blog post titled Die! Press release! Die! “Press releases are nearly useless,” he wrote. Much to Foremski’s great surprise, PR pros actually listened. > Contact information prominently displayed up top. > A list of basic facts. > A series of quotes. > Company logos and photo headshots. > Related audio or video. > Social bookmarking or sharing links to sites such as Digg and del.icio.us. > RSS feeds. > Comments. As press releases start to include more social-media elements, they are also popping up in search results and news aggregators such as Google News and Techmeme, letting companies take their messages directly to consumers, investors and anyone else interested in their products.
Tom Foremski “All I wanted was to put some links in it and some tags,” he said. Going Around Gatekeepers? A shel of my former self. Social Media Group » Blog Archive » The Social Media Press Release - Digital Snippets.