Influencers – How to find social media influencers – twitter influencers – influential bloggers. By Hugo on August 5, 2010 In response to readers that have asked me to elaborate on the idea of social media influencers and how to find them, I figured I would offer up a simple how-to post on the subject.
Note: There a likely dozens of other techniques that can be used, but this one works pretty well in my experience. Before you can learn how identify social media influencers, you have to actually define what they are. Here’s a layman’s definition: An individual or web entity that has a strong following and/or readership within one or more social media channels. Still a bit unsure? Mashable.com Now that’s a lot of followers. Clearly, this is an extreme example of one of those upper echelon influencers I made mention of in the past, but you get the idea. Now I know what some of you are saying. Don’t worry. Figure out what your market niche is and what keyword phrases are associated with it. P.S. BibMe: Fast & Easy Bibliography Maker - MLA, APA, Chicago, Turabian - Free.
The Current State Of Podcasting 2010. The Current State of Podcasting 2010 is Edison’s fifth annual study of the behaviors, attitudes and consumption habits of the podcast audience in America.
This study was originally presented at the Blogworld New Media Expo in Las Vegas on October 15, 2010. This presentation combined previously unreleased data from the Edison Research/Arbitron Internet & Multimedia series, along with previously released data from The American Youth Study 2010 and the Edison/ADM Consumer Attitudes to Podcast Advertising study, also from 2010. Edison Research: The Current State Of Podcasting. The New Media and Social Web Guide for Business and Marketers. Locating and building a target audience is one of the biggest challenges for businesses pondering to take the plunge into the social media world.
While building any audience is easy, it offers little value unless it’s ‘well-targeted’ and willing to engage with your business. You may be about to launch the next big-game changer campaign, but unless you have a target audience that it caters to, it is likely to fall flat. When Are Facebook Users Most Active? [STUDY] We know that users are spending increasing amounts of time online on social networks like Facebook, but when exactly are users the most active?
![When Are Facebook Users Most Active? [STUDY]](http://cdn.pearltrees.com/s/pic/th/facebook-users-active-study-117169938)
Social media management company Vitrue just released a study that identifies the days and hours users are most active on the Facebook channels maintained by companies and brands. For the study, Vitrue analyzed Facebook post data from August 10, 2007 to October 10, 2010 from more than 1,500 brand streams — more than 1.64 million posts and 7.56 million comments in all. Shares and "likes" were not included in the study. Research Access — Real-Time Research – Open Frameworks – Open Data. Publications Social Media Growing As An Important Marketing Tool 01/21/2010. OTT, Pay-TV Homes Would Cancel Service, Buy Aereo, Study Says Here's another reason that TV broadcast networks are trying so hard to stop Aereo: A new study reveals that many U.S. viewers would considering buying it.
About 40% of pay-TV homes said they would likely cancel ... The Most Influential Medium Your Brand Can't Influence, At Least Not Directly As far as audiences go, you probably couldn't find a tougher crowd than the one Wikipedia Founder Jimmy Wales played to when he opened The Media Kitchen's annual "Venture Capital Conference" in Lower Manhattan Wednesday morning. ... IBM Sees Silverpop As Key To Innovative Marketing Jay Henderson, global strategy director of IBM Smarter Commerce, describes the work done by the IBM Research Labs as game-changing innovations.
Wearables To Surpass 19 Million Units In 2014 How big the wearables market will be is a subject of debate. How The Top 500 Fastest Growing Companies Are Using Social Media « Jeffbullas’s Blog. This is quite an interesting study due to the fact it looks at the 500 fastest growing companies in the USA and how they are using Social Media.
The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically significant study on the usage of social media in fast-growing corporations. The new study compares adoption of social media over three years (2007, 2008 and 2009) by the Inc. 500, a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine. For details about the 2009 Inc. 500 and the complete directory of the included companies, please visit Inc. Magazine’s website at www.Inc.com.
We have talked many times here about how the way to connect with women is by understanding them, engaging them and developing authentic relationships.
We also talk a good bit about how social media virtually converges with those pressure points through its multitude of channels categorized by social networking (Facebook), publishing (blogs), microblogging (Twitter), image and video sharing (FlickR, and YouTube), bookmarking (RSS) and collaborative tools (Forums). So it only makes sense that as women flood to the Internet we strategically find ways to meet them there and not only make sure they are aware of our brands, but bond with them through conversations made possible with Web 2.0 technology.
Right? Well, for some… yes. But most male marketers still want to see the proof. Key Findings of the Study: 1) Depth of engagement can be measured.As the number of channels increase, overall engagement increases at a faster rate. 3) Financial performance correlates with engagement. New Study Finds Correlation Between Social Media and Financial Success. A new study released by enterprise wiki provider Wetpaint and the Altimeter Group shows that the brands most engaged in social media are also experiencing higher financial success rates than those of their non-engaged peers.
To determine this relationship, the study focused on 100 companies from the 2008 BusinessWeek/Interbrand Best Global Brands survey and the various social media platforms they used like Facebook, Twitter, blogs, wikis, and forums. Although it's difficult to prove for certain that the companies' involvement in social media has led to their increased revenues, the implication behind the new data is that it has. Social Media: Anderson Analytics Reveals Users' Habits - Advertising Age - Digital.