Podcasting. The Social Media Team: Roles and Responsibilities | Altitude Branding | Brand Elevation through Social Media. 3 Steps to A Breakthrough Corporate Blog. By Stanford Smith, Contributing {grow} Columnist There’s a peculiar paradox in the social media world. Take a look around and you will see creative individuals kicking butt and taking names. They are writing amazing content, organizing humanitarian aide, even toppling autocratic regimes. These pioneers are accomplishing extraordinary objectives with very little resources. They don’t have a multi-million dollar war-chests or legions of eager staff at the ready. All they have is passion and a mission.
So, here is the peculiar question. Why aren’t Corporate Blogs leading the way? After all the corporate titans do have a multi-million dollar war chests. For the most part, the social mouthpieces of these giants, their blogs, represent the worst blogging best practices. I suspect that “traditional advertising” is to blame for a corporate blog’s dismal performance. Traditional advertising prioritizes speed, packaging, and efficiency over passion, culture, and voice. Corporate Blogs Must Do Better.
40+ Topics for Corporate Bloggers. There will be times that you have to contribute a post for your company’s blog and you just don’t have one idea that inspires you to start a conversation. We’ve all been there and that’s why we’ve created this resource with more than 40 topics for corporate bloggers to help provide that much need inspiration: Press release – Read a recent press release from your company and write two paragraphs on its significance in plain English. Industry news – Share your opinion about a recent story affecting your industry/audience. Best practices – Provide an example of a best practice that you adhere to or that others could learn from.
Tradeshow 1 – Prior to an industry trade show, share your list of interesting sessions, what to expect or what you’re looking forward to. Tradeshow 2 – During the show, share images from the floor, notes from sessions or interviews with attendees. Tradeshow 3 – After the show, write a quick wrap-up, discuss what you learned and who you met. Does size matter? 15 Excellent Corporate Blogs to Learn From.
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Creating and maintaining a corporate blog, or a blog of any sort for that matter, isn't always the easiest of tasks and doesn't come naturally to most people. There are a lot of considerations to take into account — theme, topics, audience, content, design, writers, multimedia, promotion, writing style, comment policies, and so on.
Above and beyond all of that, you also need to consider the blog's name and URL. Although the act of creating blog posts can be quite simple, forethought and planning must first go into the creation of a corporate blog in order to keep the processes running smoothly, especially if multiple bloggers are involved. We recently outlined 10 tips for corporate blogging for businesses hoping to focus on key elements of creating a blog in the corporate world. 1. 2. 4. 5. 6. 7. 8. 9. 10. 11. 12. Corporate Twitter 101 … Your Company Is Now There, So Now What? A Few Tips | AnyGeo - GIS, LBS, Geo Mashups, Mobile & Social Location Technologies. Ok, you finally caved to all the ranting from your employees and have launched a corporate twitter account. so now what?
Are you actually using your Twitter? How Are you using it? Who’s using it? There’s many considerations. All too often I see a company launch a Twitter, post a couple of tweets and that’s basically it. Simply put, these guys have failed to plan and their Twitter efforts are likely going to fail as well. Like anything else online (a blog, facebook page, website) your Twitter account needs attention, needs to be managed, and needs a life (and a personality). Tell People About It - You need to tell your clients and potential clients that your twitter account is there. Who’s Charged With Tweeting? Follow Others - Spend some time using the Twitter search service to search for interesting companies and Tweeps to follow.
How To Tweet - To be effective, you’ll need a third-party Twitter app that supports a team environment. Selling social media upstairs | SmartBlog On Social Media. 10 Fortune 500 companies doing social media right | Social Business | ZDNet.com. Business Video - Online Marketing for Corporate Videos: Business Video Directory, Online Business Videos. Prescient Digital Media Study Finds Social Media Becoming More Mainstream on Corporate Intranet. Toby Ward recently sent me a copy of the Intranet Global Survey that I participated in. Toby is the CEO of Prescient Digital Media. The headlight quote was encouraging, “Employees want to work for progressive and innovative organizations, and expect 2.0 environments from employers of choice.” The study included input from 561 organizations of all sizes from across the globe and the results reveal rapid adoption of social media on the corporate intranet in the past year.
The breakdown of specific types of social media on intranets include: 47% have wikis (10% have no plans or interest), 45% have blogs (11% have no plans or interest, 46% have discussion forums (9% have no plans or interest), 37% have RSS (12% have no plans or interest), 23% have podcasts (30% have no plans or interest), and 19% have social networking (20% with no plans or interest.
I am not sure which is better the high numbers who have already adopted or the low numbers with no plans or interests. Link to original post. Twitter forcing a strategy switch for businesses - Preserving Cabrini-Green's images In the sharp sun of an April afternoon, Nate Lanthrum walks through the remains of Cabrini-Green giving away what he has taken.
He looks out of place, a white guy carrying a $1,500 Nikon D700 camera, but the residents are used to him by now and greet... Blackhawks thrilled to have Brent Seabrook back Starting with Game 6 Sunday, Brent Seabrook's timeout will be over and the defenseman will be back on the ice — so long as he promises to play nice. NFL draft preview: Defensive ends As the NFL draft nears — it takes place May 8-10 — we're taking an 11-day, position-by-position look at what's out there and what the Bears need.
In May 1974, Tribune delivered 2 Watergate bombshells Forty years ago this Thursday, Tribune readers found an extraordinary special section in their morning paper — a 44-page transcript of taped Oval Office conversations, the long-sought smoking gun of Watergate, perhaps the greatest political crisis... Northwestern women win at Wrigley. 7 Secrets to Tweeting Your Corporate Culture. Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com. I admit I’m a Twitter addict. I enjoy the flurry of tweets and the variety of information my followers share with me.
But even though I like the variety, it’s still important for me to feel some sort of connection to the people and companies I follow. On the people side, the way I connect is by getting to know someone’s personality. But if all you’re doing is sending out auto-tweets, I’m not sure either of us is getting the full benefit of your presence on Twitter. 1. I’m not talking about chronicling the 42 year history of your firm 140 characters at a time. Another historic moment is when an organization grows and expands, especially in the current economic climate. 2. Kris Dunn, vice president of people for DAXKO, explained to me why Twitter is a great fit for his company.
His point is well taken. 3. 4. 5. 6. Social Media Business Council. A Corporate Guide For Social Media - Forbes.com. The Marketing Capability: The Future is Digital. What to do now you have a company blog. Expert Tips for a Tweeting Business. It's easy enough to use Twitter, but businesses have to use social media marketing in the same way they use any form of marketing — with a business plan and knowledge — to be successful. Blogger, social media strategy consultant and sought-after corporate speaker B.L.
Ochman heads the creative team of whatsnextonline.com. She also is the co-founder of Pawfun.com, the custom photo t-shirt site for pet lovers and most recently authored "Debunking Six Social Media Myths" which offers an excellent overview of what social media — and isn't. In an e-mail interview with Ecommerce-Guide.com, Ochman says that mistakes are easily made when it comes to using Twitter for business. Often, a business hears about Twitter and wrongly expects it to be a substitute for a marketing plan. Avoid Common Business Twitter Mistakes It is important to remember that Twitter is just a tool that can be helpful to a business, if you follow the social media rule of thumb.
Amassing a Twinfluence. B.L. Ochman's blog: E-Commerce Guide Features My Tips for Effective Corporate Use of Twitter. Corporate Podcasting. Social media group corporate blogging » Blog Archive » A quick post about corporate blogging…