How Social Media Drives New Business: Six Case Studies. Businesses both big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare.
The fact is that a presence on these platforms not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons. And while major brands like Starbucks, Virgin, and Levi’s have been participating in the social web for some time now, the rate of adoption among small businesses is increasing too. According to a recent University of Maryland study, social media adoption by small businesses has doubled from 12% to 24% in the last year.
^CoTags. The most popular brands on Facebook in first half of 2010. It is no big surprise that first positions are occupied by FMCG.
The most successful brand in the world is Coca-Cola ( according to ...... ) even though on Facebook it is positioned as number-two. The most sought drink ended up a little bit ashamed due to the seconde position on the list. The curve which represents the number of fans in the chart is more optimistic and since June Coca-Cola has been driving their products well. Management - Twitter do’s and don’ts for brands. Facebook's Changes Give Brands More Freedom - Advertising Age - DigitalNext.