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Learning SEO From Google Employees. Get Your Small Business 5 Steps Closer to SERP Domination. Today’s guest post is from Brittany Berger of eZanga.com SERP domination is a beautiful thing.

Get Your Small Business 5 Steps Closer to SERP Domination

Unlike world domination, it isn’t lusted after by cartoon villains and doesn’t require making tons of enemies along the way. Nope. All it takes is a great online presence and some strategic SEO work. So, what is SERP domination? You may think that dominating a SERP for your brand name is no big deal, but imagine how high websites that post reviews and news rank. Now, there are many aspects of a SERP, and the results listed are becoming increasingly diverse. It isn’t really possible to guarantee 100% that you’ll dominate any SERP, even for a search of your company’s name. 1.

Social networks like Facebook, Twitter, Pinterest and LinkedIn all have extremely high rankings in search engines. 2. This is something you should be doing anyway, since visuals keep readers engaged longer and helps them process the information faster, but it also has an added benefit for SERP domination. 3. 4. 5. 9 Tricks For Local Businesses To Increase Their SERP Click-Through Rate. Think You Have To Outsource SEO To An Expensive Firm? 5 Things You Can Do In House. Embed our White-Label SEO Audit Tool on Your Website!

Using The New Adwords Keyword Planner For Local SEO Keyword Research. Let's face it.

Using The New Adwords Keyword Planner For Local SEO Keyword Research

Local keywords research has never been that easy since the Venice update. 10 Great Alternatives to the Google Keyword Research Tool. 14 Great Stats to Convince SMBs to invest in local search. For those of us who work in local SEO, either in an agency or as a consultant, the value and benefits of local search are widely appreciated.

14 Great Stats to Convince SMBs to invest in local search

Local consumers are using multiple devices more frequently to search for, research & review local businesses. SMBs who don’t capitalise on this by having a useful & professional websites, monitoring their online reputation, or communicating with consumers online, may get left behind. However, it’s not always easy to convince SMBs about the merits of local search. But there is a ton of supporting data which make the case for investing in online (almost) impossible to argue against.

Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study] Searches with local intent are more likely to lead to store visits and sales within a day.

Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store. And Google says these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches. Google's new study looks at local search intent and resulting action – what information people seek when they perform a local search or are on a particular device, and how that affects their decisions and purchasing behavior. Participants in this study voluntarily completed an online survey or logged their smartphone search and in-store activities via a mobile diary.

Local Search Ranking Factors 2014 - Local SEO and How to Rank in Google. Introduction From year to year, the only thing you can count on in local search results is change.

Local Search Ranking Factors 2014 - Local SEO and How to Rank in Google

Last year's survey corresponded almost simultaneously with the Pigeon algorithm update. We're now one year in, and although no significant algorithmic changes have been reported since Pigeon, the Local Stack / Snack Pack results were fully rolled-out worldwide just prior to this year's edition. Given that context, I asked respondents this year not only to rate ranking factors across pack and localized organic results, as in previous years, but also the specfic factors to which they were paying more (and less) attention to since the release of this interface. As with last year's survey, the individual factors listed in the results are consolidated to just the top 50 in each category. The Survey As in recent years, the 2015 edition of this survey was divided into four parts. How to Rank Your Google Places/ My Business Page. Are you wondering how to rank your Google Maps/Places/My Business page?

How to Rank Your Google Places/ My Business Page

Great, we get asked this question a lot. This post is step one and is just to get ranked. Once you are ranked, you will likely need to improve your rankings. How YouTube Video Marketing Will Transform Your Small Business. It is time you learned how YouTube video marketing can transform your small business.

How YouTube Video Marketing Will Transform Your Small Business

I believe that your small business should develop a YouTube video marketing strategy as a prime method to export content, as well as help you to generate more clientele and higher revenue. What I love about video marketing is that it can be leveraged in so many ways. I have written this blog post with the small business owner who has never really engaged in video marketing. So if you feel that the subject of video marketing on YouTube is overwhelming, this article was written with you in mind. YouTube is the largest video sharing site to date, with the most traffic and the highest amount of users on it making YouTube the definitive place for getting your videos published and marketed on.

Google My Business SEO, Optimization & Setup in 2015. YouTube Marketing. Video SEO-The Small Business’s Secret Weapon There is a dirty little secret that many Local SEO services don’t like to talk about to their clients.

YouTube Marketing

They fail to address how powerful video marketing has become, and why having a powerful YouTube marketing strategy may be every bit as important as having a powerful Google strategy. First and foremost, it is no secret that consumers prefer videos over text. Video watching has exploded as more consumers have faster download speeds on their home computers and their smart phones. Local Business Money Machine� Ranking #1 In Google ISN’T Important – ANY Local Business Can Dominate Online Marketing (Local Overtake Technique)! Yes, that’s right!

Ranking #1 In Google ISN’T Important – ANY Local Business Can Dominate Online Marketing (Local Overtake Technique)!