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Mark Avsec is the man who wrote the Bon Jovi hit "She Don't Know Me" and Donnie Iris' "Ah! Leah!". But his story goes much deeper. Frivolously sued for stealing his own song, he subsequently did something about it.
Decide what you want to listen to and measure. You can create a keyword search or add a Facebook or Twitter stream . All come with real-time social mentions and social analytics. Monitoring what you need is done through a simple wizard that takes a few seconds to complete . Once you complete it, you start getting realtime mentions and social insights.
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