FanWaves: Exclusive Twitter Advertising Network for Sports. Mark Cuban Teams With Qualcomm To Bring Augmented Reality To Mavericks Tickets. Thanks to the influence of owner and tech entrepreneur Mark Cuban, Dallas Mavericks season ticket holders will be able to enjoy a touch of the technological when claiming their 2011 playoff tickets.
The Mavericks have teamed with Qualcomm to add augmented reality to this year’s playoff tickets. Augmented Reality — or “AR” for those “in the know” — refers to a display in which simulated imagery or graphics are superimposed onto a view of the real world. In the case of these basketball tickets from the future, viewing on your Android will allow you to play an interactive game. Single-game tickets for the first two Mavericks home games of the first round of the 2011 NBA Playoffs will go on sale April 2nd.
Fans that purchase single-game tickets will receive a futuristic, commemorative 2011 Mavs Playoff ticket, and game-day tickets and commemorative tickets will go live when the playoffs begin on April 16th. Dashboard Everything. « Search Results « Mashable.