background preloader


Facebook Twitter

The Seven Rules of an Irresistible Offer. There is a lot of confusion out there (especially in the blogging space) about how to create an offer.

The Seven Rules of an Irresistible Offer

Without a clear blueprint for structuring an offer that sells, you’re leaving your efforts up to chance. And quite frankly, that sucks. Working with my clients and creating my own offers, I’ve created a basic road map that I use for presenting any product or service I create. Specifically, there are seven rules for creating an offer that sells. Business & Small Business. Marketing Wisdom / Strategy. Blurry Colors White Transparent Box Business Card. Good-business-card.jpg from Business Cards - Full Color Printing - Digital Printing Company. Brains on Fire: Igniting powerful, sustainable, word of mouth movements.

I’m known as the Courageous President around the halls of Brains on Fire.

Brains on Fire: Igniting powerful, sustainable, word of mouth movements

(Wait, we don’t have halls.) I love my two kids in a way words can’t explain. I’ve worked with brands such as BMW, Colonial Williamsburg Foundation, Love146, Find Great People International and Ryobi Tools. I love hot yoga, cold beer, sunny days and starry nights. I believe writing inspires thinking. I’m Chief Inspiration Officer at Brains on Fire. Brains on Fire: Igniting powerful, sustainable, word of mouth movements. Different Types of Marketing. Written By: Editorial Staff So you’ve set aside a marketing budget for your business, but have no idea where to spend it.

Different Types of Marketing

Below is a primer on the most common types of marketing initiatives, and a look at the growing world of online marketing – and the impact it is having on more traditional aspects of the business. Print Advertising Print campaigns include newspaper and magazine advertising. This type of marketing can carry a variety of messages (either brand oriented or direct response) and can be focused on a particular audience based on who reads the publication in question. Direct Mail Although many believe Direct Mail marketing has seen its best days already passed, there is still some life in this powerful, traditional form of advertising. TV and Radio Among the most high profile campaigns in the industry, television and radio advertising offer the opportunity to reach the largest number of people in the shortest time frame.

Online Marketing. Antony Copeland. When’s the Right Time to Start Selling? Make Your Own Subscription Service: Introducing Memberly. The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark.

Make Your Own Subscription Service: Introducing Memberly

If you would like to have your startup considered for inclusion, please see the details here. Name: memberly Quick Pitch: Memberly is a platform for subscription programs. Genius Idea: Promoting subscriptions as a sustainable business model. Jack Cheng and his two cofounders launched Steepster, a social network for tea drinkers, in 2009. Three years later, they decided to revisit the project — and while they were at it, solve the subscription program logistics problem for everyone else, too. When Employees Misinterpret Managers. Time is money, so I went and bought a Rolex—Wiz Khalifa, Phone Numbers When I ran Opsware, we had the non-linear quarter problem also known affectionately as the hockey stick.

When Employees Misinterpret Managers

The hockey stick refers to the shape of the revenue graph over the course of a quarter. Our hockey stick was so bad that one quarter, we booked 90% of our new bookings on the last day of the quarter. Sales patterns like this make it difficult to plan the business and are particularly harrowing when you are, as we were, a public company. Naturally, I was determined to straighten out the hockey stick and bring some sanity to the business. When I ran a large engineering group at Netscape, I measured one of our engineering products on schedule, quality and features. Supercharged SEO: A Guide to HeadSpace 2 by.

I recently wrote a review on HeadSpace 2 SEO plugin for WordPress.

Supercharged SEO: A Guide to HeadSpace 2 by

Think Different, Be Different – Be Out of the Box. Creativity in business is important to keep challenging yourself ‘out of the box’.

Think Different, Be Different – Be Out of the Box

One should be given the luxury to think freely and take more risks. Good entrepreneurship comes with creative thinking. Creativity comes when you are in a relaxed frame of mind.Creating the ideal environment can make the process an interesting one.You get you ideas during your morning walks.You come back and jot down the points and like to set aside sometime for thinking. Great Tips for Getting More Referrals. Top 10 Traits Of Highly Successful People. Rating: 8.2/10 (185 votes cast) We have all read about people who are successful briefly.

Top 10 Traits Of Highly Successful People

They win a gold medal, make a fortune, or star in one great movie and then disappear. …These examples do not inspire me! Nine Things Successful People Do Differently. Learn more about the science of success with Heidi Grant Halvorson’s HBR Single, based on this blog post.

Nine Things Successful People Do Differently

Ten Life Lessons From Richard Branson. Richard Branson clearly knows a thing or two about success.

Ten Life Lessons From Richard Branson

At 20, he started a mail order shop, and opened a recording studio a short while later. Now, the Virgin brand boasts dozens of companies and Branson’s net worth is estimated to be more than 3 billion pounds sterling. There Really Is No Secret.