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Please read all the articles and use them as a spring board for your project. Without a large amount of quantitative and qualitative research you will find it hard to write your own brief.

'Prejudices play out in the ratings we give' – the myth of digital equality. The problem started when Reed Kennedy tried to book an Airbnb house in upstate New York for New Year’s Eve.

'Prejudices play out in the ratings we give' – the myth of digital equality

“I made a few attempts,” the 42-year-old real estate investor says. “Each time the host would reject my request, but when I went back it was still available for those dates. I realised something was going on.” Kennedy, who is African American, decided to get a white member of the group to attempt the booking. Germantownsector_DesignGuidelines.pdf. Mural Arts Program. How cultures around the world make decisions. Sit down at a restaurant in France, and there’s a menu.

How cultures around the world make decisions

Salmon with rice. French beans. Wine. If you ask for potatoes instead of rice, the restaurant will say no. Because it is their menu. One American model: Give me personal autonomy or give me death. “In terms of fetishizing the idea of choice, the U.S. is the absolute pinnacle,” says Barry Schwartz, professor of social theory and social change at Swarthmore College and author of The Paradox of Choice. There Are No Shortcuts in Product Development — or in Life. By Jason Hreha In the past few weeks, I’ve noticed a strangely ubiquitous pattern: an obsession with what I would call “advanced features”, and a nearly complete disregard of what I would consider “basics”.

There Are No Shortcuts in Product Development — or in Life

This all started when I downloaded a couple of new apps for my iPhone. While playing around with them, I noticed that the performance of these products was, let’s say, “less than optimal”. However, these products still had a large number of cool and exciting features. The problem was that the creators of these applications decided to build out slow bug-filled products with 10 features each instead of fast and polished products with only two features each. Design Thinking for Social Innovation.

In an area outside Hyderabad, India, between the suburbs and the countryside, a young woman—we’ll call her Shanti—fetches water daily from the always-open local borehole that is about 300 feet from her home.

Design Thinking for Social Innovation

She uses a 3-gallon plastic container that she can easily carry on her head. Shanti and her husband rely on the free water for their drinking and washing, and though they’ve heard that it’s not as safe as water from the Naandi Foundation-run community treatment plant, they still use it. Shanti’s family has been drinking the local water for generations, and although it periodically makes her and her family sick, she has no plans to stop using it. Shanti has many reasons not to use the water from the Naandi treatment center, but they’re not the reasons one might think. The center is within easy walking distance of her home—roughly a third of a mile. Design_Thinking_for_Social_Innovation.pdf. Being John Malkovich: What is the future of research with wearable technology? Explore the way wearable technology is opening up new paths for collecting data but is also impacting the role of the researcher.

Being John Malkovich: What is the future of research with wearable technology?

StickdornFrischhut2012.pdf. Innovation Services - PARC, a Xerox company. Devolving Probation Services - Projects - Research - School of Law - The University of Sheffield. Iasdr09-special_session.pdf. Ethnographic research in Service Design - STBYSTBY. Ethnographic research in Service Design Ethnography has become a valued tool in service design, even though the working conditions often do not allow for several months of field studies.

Ethnographic research in Service Design - STBYSTBY

During the international Service Design conference (Amsterdam, 24-26 November 2008) we organised a workshop on how service design can optimally benefit from ethnographic research. We mapped and discussed various useful methods, and explored the application of these approaches in further detail y focusing on a local real life situation. Ethnography in Industry: Methods overview. This article was contributed by PARC (Palo Alto Research Center, Inc.) as part of an ongoing series in UX Magazine.

Ethnography in Industry: Methods overview

Visit the PARC website to learn more about PARC's current work and how to work with them, and to read other posts and publications by PARC scientists. It's really hard for companies to understand ethnography, even after they understand what objectives it can be used for. In this second article in our series on ethnography (you can read the first one here), I thought it might be useful to provide an overview of data collection methods (and methodologies) that ethnographers use to understand a particular population or situation of interest; while specific needs vary, for our clients the general goal is to help them address a murky problem or innovate differentiated products.

Note the emphasis on data "collection" as opposed to data analysis. Observation, Observation, Observation Before joining PARC, I used popular observation methods to understand public health interventions. Kate Ertmann: Ethnographic Animation. Have great research insights and are looking for a visual way to share them?

Kate Ertmann: Ethnographic Animation

Ethnographic animation is a business tool for your product, design or technology. Learn how animation can be leveraged as a key strategy in communicating human-centered research to decision makers, venture capitalists and customers. Studies have shown that people have a heightened emotional response to animation, so it's proven to be effective at appealing to diverse consumers. PJ White - Designing For the Future Old: Complexity and Ethnography. George Marcus: 'Ethnography of and as prototyping culture'. on Vimeo. Ethnographic & Product design. ETHNOGRAPHY AND DESIGN. Ethno links. "From lost tribes to engaged users" my lecture is available online. UX Salon 2014 - From lost tribes to engaged users: Ethnography and UX / Elad Ben Elul. DESIGNING *for humans: Ethnography.

I don't believe in "mission statements", but if Designing for Humans had one, it might be "to realize the application of emerging technologies in support of design research".

DESIGNING *for humans: Ethnography

While I discuss various technologies, many are specialized or several years away from general applicability. But I recently learned of the LiveScribe smartpen, and I can honestly say this is a technology that can have a valuable, near term impact for virtually all researchers. The device is an electronic pen set to launch in the first quarter of 2008. It has several features, but the one that stands out is called Paper Replay.

This feature: "allows total recall... by simply tapping on your notes. How ethnography helps product design. 09220.pdf. New Product design using ethnographic research. Mobile phones for rural India NEW PRODUCT DESIGN | Innovation Does rural India need specially designed mobile phones?

New Product design using ethnographic research

A large mobile phone manufacturer wanted to explore basic calling and messaging related mobile phone usage in rural India and mobility issues faced by rural population to explore how mobile phone intervention can help. Kern Communications proposed an extensive ethnographic study that would help understand user environment and usage of phone & phone services more holistically for new product design. The study was conducted with 40 participants in 4 rural and 4 semi-urban locations across India. Researchers conducted home visits, where they interacted with the participants and their families through 'in-depth' interviews. The comprehensive field research was followed up with a collaborative 'cognitive grouping' exercise, where researchers along with client teams, categorized the findings and identified key usage scenarios, common patterns, and unique behavior. CHI08_Workshop-UX_Games-AuthorCopy.pdf. ALA_RUSA_Final.pdf.