Akdoide. 13 Idea-Starters for Stuck Bloggers. The dreaded “writer’s block” afflicts us all from time to time. I struggle with it almost weekly. Occasionally, I have an easy run of several days, when the ideas seem to flow effortlessly. But that is rare. Most weeks, I get stuck at least once or twice. Photo courtesy of ©iStockphoto.com/pmphoto So what do I do? Tell a personal story. Next time you get stuck, you might want to pull this list out and review it. Question: what other idea-starters do you use as a blogger or a writer? The Social Media Publishing Schedule Every Marketer Needs [Template] We have a 9 a.m. meeting? Yikes! Hold on -- let me just click around the internet like a maniac to find something for the morning tweet. Sound familiar? Scrambling for social content is not a new phenomenon. We have meetings. We run late. Things come up.
A few years ago, we created a social media content calendar template to help, which we recently updated to be better, faster, stronger, and just generally prettier. Download the free social media content calendar template here. This blog post will walk you through exactly how to use the template to stay on top of your social media content planning for Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+. (Note: HubSpot customers can also schedule content through Social Inbox, or use this spreadsheet to organize their content and subsequently upload it to Social Inbox. How to Use the Social Media Calendar to Plan Your Content Schedule Monthly Social Media Schedule Planning Your Scheduled Tweets Planning Your Facebook Updates.
How To Write Your Social Media Plan in 8 Steps. Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting with social media and your success has been noticed. For whatever reason, The Powers That Be have chosen you to write your company’s social media plan.
Or perhaps they haven’t asked, but you know social media is big and getting bigger, and so you want to write a plan to persuade your management to get involved. Where do you start? Here are some ideas on the main topics you need to cover in creating an impressive, yet realistic social media plan that garners executive buy-in and a clearer path to success. 1. Start your social media plan with some startling statistics and pithy quotes about the huge shift away from traditional publishing towards social media. If you wrote this plan two years ago, you would have leaned on the endorsement of old media with quotes like this: 2. 3. 4. 5. 6. 7. 8. Social Media plan done? 5 Key Tips for a Successful Social Media Content Strategy. Frank Marquardt is director of Content Strategy at The Barbarian Group, a digital services and creation company with an almost radical devotion to Internet culture and nice red Swedish Fish™.
Good, smart, fun and relevant content should be at the core of any social media strategy. Great content should reflect your brand and give people a reason to stay engaged. That’s why it’s critical to build a content strategy into your social media campaign. Without a framework for what you say and a plan for how and when you say it, you risk leaving your audiences, at best, confused. At worst, they’ll ignore you. These five content strategy techniques will build better relationships and earn your brand better results on the social web. 1.
Everything you say on the social web should "sound" like your brand. Why are these little content snippets so successful? 2. Create a calendar that spells out what you’re going to say and when you’re going to say. Banana Republic’s tweeters got the memo. 3. 4. 5. 4 Steps to Integrate Social Media in Your Company. In the past 6 months Dado Van Peteghem and I have interviewed 25 companies on whether or not they integrate social media in their marketing and company processes. In the past few months we already made some results available for you, in articles on ‘the first steps to integrate social media‘ and the description of the integration process at Cisco. We have now finalized our research and would like to share all insights we gained from these conversations. Every company faces 4 phasesThe main conclusion from the survey is that each company faces (or should face) 4 phases when integrating social media in their organisation: Building knowledge: During this phase the internal knowledge and conviction is built, in order to deal with social media in a structured way.
Furthermore it is important in this phase to build the necessary infrastructure. Pilot projects: during this phase concrete projects are devised and executed. Below we present you a summary per project. Connect: Authored by: How to Build and Operate a Content Marketing Machine. 10+ Best Apps For Your Dropbox. If you’ve been using Dropbox for a while, you may not have noticed that a whole ecosystem of applications have been built up to use the service. Over time, these apps have sprung up to fill all of the little holes Dropbox left unfilled. There are apps now for just about everything. It’s possible to sync Google Docs to Dropbox, automatically send Gmail attachments to Dropbox, play music in a browser from your Dropbox music files, encrypt your Dropbox, easily host a website or blog in Dropbox, collect URLs and web clippings to Dropbox and to automate file syncs between all of your social networks and Dropbox.
You can even view all of your Dropbox files alongside your Google Docs, Box files and FTP files in the one web interface. If you want to know the best apps to do all of these things, then read on. 1. DropItToMe is a service which allows you to set up a URL specifically for your friends and clients to use for uploading things to your Dropbox. 2. 3. 4. 5. 6. 7. 8. 9. 10. More Links. What Is the Point of: #Hashtags? Whenever a new Web trend comes along, there are people who ask, "What is the point of this? " If millions of people are using something, there has to be a reason. In our What Is the Point of... series, we'll explain it to you. This week, we're asking, What is the point of #hashtags? What Is a Hashtag? The hashtag was invented as a label for groups and topics in IRC chat. How do you feel about using # (pound) for groups. Related: The First Hashtag Ever Tweeted on Twitter - They Sure Have Come a Long Way It caught on.
Twitter Makes It Official By July 2009, Twitter had realized what an ingenious trick its users had invented, so it began to turn hashtags into links. Related: How To #FollowFriday In 2010, Twitter introduced Trending Topics, so Twitter users could see what the world was talking about right this minute. Then something terrible happened. Trending topics became completely full of stupid. But it's getting better. How To Use Hashtags Lead image via Shutterstock. Editing Text On Your iPad? Speed Up The Process With SwipeSelection. More than a few people have been clamoring for Daniel Hooper’s thoughtful iPad text editing concept to become a real thing since his video started making the rounds, and now all you mobile text editors have reason to celebrate.
Thanks to the efforts of an intrepid iOS hacker named Kyle Howells, that awesome vision of quick-and-painless text editing has been realized with a new (and free) iOS tweak called SwipeSelection. Even if you aren’t a seasoned grammarian (or a beleaguered copy editor), SwipeSelection strikes me as terribly useful tool to have at your disposal. Instead of having to poke at precisely the right point in a word or sentence to fix an error, SwipeSelection allows you to drag a single finger across the iPad’s keyboard to place your cursor. Need a bit more speed? Useful as SwipeSelection is, it’s worth nothing that it’s not a one-to-one manifestation of Hooper’s vision.
[via iDownloadBlog] How Often Should I Charge My Gadget's Battery to Prolong Its Lifespan? The 10 Commandments Of Social Media Content Marketing. It was in 2002 that the first social media network emerged with the funky name of Friendster, which to my ear sort of sounds like a hybrid cross between a “Friend” and a “Hamster”. As with any good idea it was quickly copied (“ripped off” is another phrase that comes to mind) and MySpace was created and launched in 2003.
This social media network dominated for the next 5 years as teenagers became addicted to the interactive and multimedia rich, self publishing web platform that allowed them to share music, content and information with their friends. The addictive power of the social network was on display to many parents as dinner tables around the world were deserted by teens after gulping down their meat and potatoes, as they rushed off to their computers to continue their “MySpacing” In 2008 Facebook surpassed MySpace and became the dominant social network.
Since then we have seen the rise of the “smart phone” connecting people to the web without wires or a desk bound computer. 1. 2. 3. Creating original content remains top issue for B2B marketers | Industry News - KoMarketing Associates. Written by Industry News on January 6th, 2012 According to MarketingProfs and the Content Marketing Insitute's recent study, titled B2B Content Marketing: 2012 Benchmarks, Budgets, and Trends, about one-quarter of marketers' annual budgets is spent on content marketing. In addition, nine out of 10 B2B marketers are currently using content marketing to grow their businesses, while around 60 percent plan to increase spend in the area over the next 12 months. However, content curation remains the biggest issue.
Researchers found that 41 percent experienced challenges producing the type of content that engages prospects and customers. Time may be an issue for marketers who utilize social media to distribute content, such as Twitter, LinkedIn and Facebook. If you have questions or would like to talk with us about our online marketing services, call us at 1-877-322-2736 or use our contact form to get in touch with our leadership team. Starting in Social Media? The 5 P’s of a Perfect Program. So you are new in this Social Media revolution.
You may or may not have been an innovator or early adapter – or perhaps you are still cautiously implementing Social Media into your business. This article isn't going to convince you WHY to use Social Media, but rather teach you HOW to best use it. Create your Perfect Program with your plan, position, platform, people and performance. The 5 P’s of a Perfect Program - Social Media Success: PLAN: Social Media Strategy Prior proper planning prevents piss poor performance. Establish goals (recruiting, training, client interaction, PR, branding, education, culture, etc.) POSITION: What’s Your Point? Differentiate your content Become the expert in your industry Link, link, link! PLATFORMS: Tools and Tactics Over 350 mediums for sharing online – how do you have the time for all that?! PEOPLE: Internal and External Audiences Once you have a strategy and Social Media functionality figured out, what is next?
PERFORMANCE: Return On Investment? Connect: What Does It Take To Be a Social Strategist? [INFOGRAPHIC] Looking to break into a social media career? Here's pretty much everything you need to know about the job and the people who do it every day. Nearly 80% of corporations use social media, so there's plenty of opportunity for aspiring strategists — especially as the other 20% get on board.
Step 1: Get a Twitter account — 100% of social media managers represented in the survey have one, and you have to know the lay of the land if you're going to innovate and build a brand on said land. Step 2: Be ready to wear many hats. When it comes to social media, there's a lot to tackle, including crafting actual posts, analyzing metrics, training and managing a team, spearheading campaigns, working with agencies and managing a budget.
Want to know if you're cut out for it? Every week we post a list of social media and web job opportunities. SEO Manager at TIG Global in Chevy Chase, MDProject Manager at OMD in New YorkWeb Developer at Design at Work in Houston. Social Media Management Tools. The 5 Models Of Content Curation. Curation has always been an underrated form of creation. The Getty Center in Los Angeles is one of the most frequently visited museums in America – and started as a private art collection from one man (J. Paul Getty) who had a passion for art. Aside from a few well known examples like this one, however, the term curation has rarely been used outside of the world of art … until now. One of the hottest trends in social media right now is content curation – thanks in no small part to the leading efforts of several thought leaders actively promoting the idea.
Joe Pulizzi is a “content marketing evangelist” who speaks and writes often about content marketing publishes a list of the best content marketing blogs across the web. Steve Rosenbaum just published a book called Curation Nation looking at the rise of content curation in the business world – and a recent post on the Psychology Today blog even declared that “content curation is the new black.” What Is Content Curation? How to Become a Freelance Hard-Ass and Get Paid What You’re Worth. 9inShare40 Want to learn how to turn your passion into a revenue-generating business and make an impact? Join Brazen Careerist for an innovative online bootcamp for aspiring entrepreneurs called The Big Idea, March 6-31. One of the big challenges of launching your career as a freelancer is figuring out how much to charge – and convincing potential clients you’re worth that amount. Do you start at $15/hour? $25/hour? About five years ago — maybe one year before the recession hit — I quit my full-time job in book publishing to go full-time freelance.
But as thrilling as the switch from nylons to bunny slippers was, building up a strong client base was tough, and I struggled for years to figure out how much I was worth — and how to find editors willing to pay it. When the recession happened, I realized I had to diversify, so I got my career coaching certification. In both cases, I was afraid. And assuming their need was great, they would willingly shell out the money for it, right? 1. 2. 3. 10 Social Media Tips for Bloggers. Liz Borod Wright, a freelance writer based in New York City, runs the popular travel blog, Travelogged. She is also a social media consultant and an adjunct for social media at Columbia Journalism School’s continuing education program.
When it comes to building an audience and driving traffic, bloggers are turning to social media with record results. Instead of relying on organic search or (gasp) IRL friends, successful bloggers know they have to develop a following on key social networks as a way to promote their brands and ultimately get more clicks. Twitter, Facebook, StumbleUpon and now Pinterest provide the savvy blogger with plenty of opportunities to attract new readers and engage with regulars, but it can be overwhelming if you’re new to social media or if you only use it for fun. Here are 10 tips to help bloggers navigate the increasingly complex world of social media — while still making time to write content. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11 Social Media Marketing Lessons from the Old Spice Campaign. Social Media Strategy for Nonprofits and Businesses. Which Blogging Platform Should I Use? Help.
How to use Pinterest. Starting Your First Blog? 29 Tips, Tutorials and Resources for New Bloggers. 5 Tips To Make Your Blog Posts More Social. 26 Tips for Writing Great Blog Posts. 7 (More) Reasons Why No One is Reading Your Blog. Email Notifications Getting Out of Control? Zap 'em With This Handy Tool. SOPA.