A New Breed of Social Media Personalities. 9 social media marketing rules you should break. Social media has had a tremendous impact on our culture over the years.
Back when I first dipped my toe into social media, that world was dominated by kids and computer geeks. In 1998, I spent time on bulletin boards, forums, and chat rooms, telling college students not to "rip" their favorite music and instead to support the artists and pay for it. That effort didn't go too well because my client didn't respect the medium or the students. Since that time, I've applied my learnings from that early experience to inform social media strategies for organizations large and small. One truth about social media is that it is dynamic in nature, and not just the platforms and features, but the people using them. Social Media in 34 Minutes (or Less) Social Recommendations Index - Infographics - Website Magazine. Why Your Current Social Media Strategy is Wrong. Piers Cooper is CEO of Addvocate, a startup that created a platform to let brands harness the trust and breadth of the people who know their companies best.
Some of the biggest brands in the world are spending big bucks in the hope of turning paid likes and followers into measurable ROI. Guess what: They’ve been doing it all wrong. They jumped into the deep end of the social pool as brands, not as the people behind the brands. They poured huge sums of marketing budgets down the drain into a tumbleweed zone of branded social channels.
What’s ironic is the solution to their problem of getting people – real humans – to share content around their brand, was sitting right in the cube next to them. 84 percent of people trust recommendations from people they know, compared to 42% who trust banner ads. Everyone’s heard the oft-spoken adage “brands are not people.” And, yet, brands continue to wonder why nobody engages with their content. A better approach 1. 2. 3. 4. Don’t overreact. 5. Using Social Media For Large Behavioral Studies Is Fast and Cheap, But Fraught With Biases and Distortion. Carnegie Mellon, McGill Researchers Say Higher Methodological Standards Are Needed By Byron Spice / 412-268-9068 PITTSBURGH—The rise of social media has seemed like a bonanza for behavioral scientists, who have eagerly tapped the social nets to quickly and cheaply gather huge amounts of data about what people are thinking and doing.
But computer scientists at Carnegie Mellon University and McGill University warn that those massive datasets may be misleading. In a commentary published in the Nov. 28 issue of the journal Science, Carnegie Mellon's Juergen Pfeffer and McGill's Derek Ruths contend that scientists need to find ways of correcting for the biases inherent in the information gathered from Twitter and other social media, or to at least acknowledge the shortcomings of that data.
"Not everything that can be labeled as 'Big Data' is automatically great," Pfeffer said. Social Media Marketing Cheat Sheet. Why You Should Care That Google Ended Its Mandatory Google+ Integration. Google has quietly done away with the mandatory integration of Google+ for new Gmail users, adding fuel to the fire that is the speculation of the social network's demise.
Back in 2012, Google made the adoption of Google+ mandatory for all new Google service users. When you signed up for a new account for YouTube, Gmail, AdWords, or another Google product or service, you were registered for Google+ as well. Now, the mass enrollment of all Google users into Google+ has been quietly discontinued. The change wasn't announced, but I noticed it and asked Google about it. An official spokesperson confirmed the changes to me via email, stating: "We updated the signup experience in early September. A Step-by-Step Guide To Hosting or Joining a Twitter Chat.
A few months ago we started up a new Twitter chat series, #Bufferchat.
So far, we’ve talked about everything from productivity to social media monitoring and lots of other topics in between. These days, we have up to 185 participants each week, sending out nearly 2,000 tweets. It’s a true delight! Along the way, I’ve been learning the ins and outs of operating a Twitter chat and testing new tools and ideas to optimize our chat even further. It’s amazing how much there is to know, both for the chat host and the chat participants! 5 Things to Consider When Monitoring Your Brand on Twitter - socialmouths.
A couple of weeks ago we talked about ways to change what people say about your brand online, to continue in that line, this week we’ll discuss a few things you need to consider when monitoring your brand on Twitter, again in collaboration with Mention.
10 Steps to a Solid Social Media Strategy. Social media has changed the businesses interact with consumers online.
From conversations to marketing tactics, companies must adjust how and when they engage. One of my top shared Pinterest pin with over 2400 shares is “How to Create a Winning Social Media Strategy.” It’s an article that later became a presentation and the cornerstone of my business. You see, I don’t believe anyone can succeed in social media (or otherwise) without a plan. Whether you’re a small business, entrepreneur or fledgling startup, now is the time to put a plan in place. Below are ten ways you can post with purpose and passion! 1. 12 Simple Social Sales Tips From 12 Social Sales Masters Ask someone to name a famous salesman, and chances are they will pick Zig Zigler, Dale Carnegie, or Mary Kay Ash, the cosmetic queen who convinced a legion of women to sell her beauty products and drive pink Cadillacs.
Their ideas about the art of sales are legendary and still influence people to this day. But time of course has changed, and we've wanted to update some of the sales lore to include the top social sales thought leaders in the industry. I asked them what social sales tips they could provide us and they delivered. Social Media Intelligence. Sophisticated Systems and Solutions - webfluenz. 5 Top Brand Monitoring Tools for Marketers. In our last post we discussed the best social media management tools available to marketers.
Today’s post will cover the 5 best brand monitoring tools that you can use to keep up with conversations about your company, brand, and even competitors. Brand monitoring, often referred to as social media listening, is essential to building relationships with consumers and protecting your brand’s reputation. These tools will help you collect and monitor conversations about business from across the internet, which gives you an idea of any threats to your business, as well as any opportunities.
Lead Generation on LinkedIn [INFOGRAPHIC] How Links Pass Authority [INFOGRAPHIC] by Vertical Measures. Day in the Life of a Social Media Marketer. Yes, I run my own business, I implement strategies for clients, I speak at events, run webinars once a month, and I write most of the blogs you see on Social Strand and people always ask me, how do you do it all?
Do you sleep? I will admit that there are days where I can spend all day on Twitter, just because I love it. SEOMAS! Crazy Penguin FIX in 2-3 Days - EXACTLY How Panda Works (MEGA Google Leak) FREE SEO Gift - SEO: In The News. Google’s 200 Ranking Factors, the complete list an infographic. Google has never publically announced their ranking signals, but they have mentioned that there at about 200 of them.
Thanks to Single Grain and Backlinko for listing what they think could be the 200 ranking factors, based on the information they have about Google. This infographic is a great way to learn and integrate some of the concepts into your own game plan to hopefully see results. You can check out the massive infographic below. Socialmediopolis. Anyone involved in a business has a role to play in marketing. In today’s highly competitive world, marketing sits across every function of a business, and it’s not just down to ‘The Marketing Department.’
If you work for yourself or run a small business, sales and marketing will be as much a part of your working day as everything else that has to be done to make a profit. Marketing can be a very complex subject, but anyone can develop a few of the core skills and see the results of their efforts. You may feel it’s something best left to the experts, but there are some essential marketing skills that can make a huge difference to your success in business. The Pareto Principle (80/20 rule) Everyone’s heard of the 80/20 Rule, but you may not realise how important it is in the world of marketing. Taking the 80/20 Rule a step further, you should understand the different types of customers you deal with and tailor your approach to them. Communication is everything in marketing. Social Media Stats and Facts for 2013. The way we think about and make use of social media is constantly changing as new trends rise, the popularity of various platforms shifts, and the market (whichever yours may be!)
Evolves. One way to stay on top of changes that could affect your crisis management plan is to study infographics put out by organizations like Digital Insights, which recently released one covering some of the most impactful social media facts, figures and statistics in 2013 thus far:
Social Media for Property Management Firms.