Combien vaut un fan sur Facebook? Combien vaut un fan sur Facebook ?
Si le sujet vous intéresse, je vous renvoie à un billet complet du blogueur Gregory Pouy (@gregfromparis). On y apprend notamment que selon les méthodes d'évaluation, cela peut varier de 1,07 $ à 136,38 $ ! La vérité sur la valeur des fans Facebook. Value of a 'Fan' on Social Media: $3.60. The Deflating Value of a Facebook Fan; Now at $1.07. A consumer who became a fan on a brand's Facebook page via an ad is worth about $1.07.
At least that is what the cost of advertising is to the brand to attract said fan, according to an analysis by the Wall Street Journal of new data from Webtrends. The report has generated much digital ink as it also showed that the rates at which users clicking on Facebook ads designed to generate fans are starting to decline even as they become more expensive.
A Letdown The number is a let down from earlier studies that have placed a higher value on Facebook fans.