4 Successful and Creative Facebook Contests. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Years ago, if a marketer wanted to run a contest, he’d have to run print ads and hope that people would take the time to fill out an entry form and then mail it in. The Internet made things easier, but you still assumed that consumers would somehow find their way to your website. Facebook adds another layer of ease to the process: Consumers are already there doing something else. If the promotion looks interesting enough, filling out an online form isn’t that big a deal. Rodney Mason, the chief marketing officer of promotions agency Moosylvania, says Facebook-only promotions have a lot of advantages. But Facebook didn't just add ease of use to contests, it totally changed the motivation behind entering them.
These four highlighted contest campaigns illustrate this. 1. 2. 3. 4. Those will be the best (social) memories. Mobile. 5 Innovative Facebook Campaigns to Learn From. The Social Marketing Series is supported by Campaigner®.
Campaigner® email marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting to their customers quickly, simply and affordably. Visit www.campaigner.com to learn more. If you’ve tried to run a campaign on Facebook and were frustrated by its poor results, you’re not alone. Facebook‘s ads have a pretty poor performance record and its ads continue to be cheap, though plentiful. The good news is that Facebook is working hard to improve its ads’ performance. The idea is that marketers can learn from each other as they try to navigate Facebook, which is terra incognita for everyone since it’s so new. 1. Mobile. Prigat sur Facebook. 40,000 oranges squeezed: A Facebook campaign to smile about - TNW Social Media.
Prigat, a leading company in the Israeli fruit juice market, has come up with one of the most innovative Facebook campaigns you are ever likely to see.
The application works by encouraging users to smile more and share it with their friends and the more users smile the more juice gets squeezed in a real life juicer. The best part is all the bottles of squeezed juice are sent to a charity of your choice. The numbers behind the campaign were just as impressive with the page getting 30,000 new likes, over 20,000 photos uploaded and a whopping 40,000 fresh oranges being squeezed. It’s a great way of engaging users and with people sharing 20,000 photos of huge smiles with their friends it couldn’t be a better representation of the brand on Facebook. There was also a level of personalization included as the users’ names were printed onto the machine digitally as they used the app and watched the video of the juice machine. Mobile. Batelco Infinity sur Facebook. Cart'com édite les déclarations inattendues.
Créez De L’Engagement Avec Vos Fans Facebook Grâce A Klout ! Real Estate Developer Uses Facebook As A Crowdsourcing Platform. Brazilian real estate developer Gafisa decided to ask people directly, what they want in their new apartments?
Launched last week, the Edifício Colaborativo (Collaborative Building) initiative transformed the company’s fan page on Facebook in a crowdsourcing platform, intended to harvest innovative ideas for a new building. Users can contribute with their suggestions for sustainability and technology/automation features, leisure facilities, the characteristics of the apartment, and ultimately their very own name for the building. As part of the launching campaign, some of the ideas collected from the platform will be used in the “Testing Great Ideas” show, on Discovery Channel. The Edifício Colaborativo comes less than two years after the Fiat Mio, and a little more than three years after Azul Linhas Aéreas got its name in a public consultation.
. [ Via HSM, Direto do Forno ] Diesel’s Real Life “Likes” via QR Codes Now this is a really exciting development in terms of bringing Facebook likes into the real world at point of sale.
Is this a game changer from Diesel? They have introduced QR codes in their stores which enable you to “Like” a product by scanning a QR code which then posts to your Facebook wall. At the moment it is trialing in Diesel stores in Madrid, Spain but if successful may well be rolled out across Europe. Imagine the strength of this if the Like post had a call to action – such as an incentive to buy – online or in-store. Intel / Museum of Me. En Europe - Ma vie, mon musée avec Intel.
VOD : TF1 et Facebook dans la vidéo sociale. Russian Facebook Roulette. Actualités - Facebook ressuscite Ashley Boo. Le 31 mars dernier nous annoncions le lancement d'une campagne créée par et pour la société Rounds sur Facebook.
L'opération très inspirée de la campagneTippex de Buzzman mettait en scène la jeune et jolie Ashley Boo à qui les internautes pouvaient demander n'importe quoi. Mais sept heures après le lancement du buzz, Ashley s'est faite désinguée par Facebook. D'après Natasha Shine de Rounds le buzz avait pas mal démarré "Avec plus de 88.000 vidéos vues et une moyenne de 3,5 vidéos vues par visiteur, nous avons eu de très bons retours. Nous avons amusé les internautes" .