Decrease In Facebook Post Reach? What Happened And What To Do About It. There was a rather dramatic change (most likely several) between the end of August and September 29 that has affected many brands' social media performance for the worse, especially in terms of their average reach.
This has been confirmed by Facebook, other analysts and our own statistics. The average number of unique impressions (organic, paid and viral reach) began to decrease in August with a sharp dip on September 20. Facebook makes changes to its illusive EdgeRank algorithm, which determines News Feed placement, often, many of them small, but occasionally they will make a change that impacts performance in a way that becomes statistically (and noticeably) significant.
The key to survival (not only in Social Media) is adaptability. We’ll look at a few of the other potential factors involved and let you know how to adapt. Social Analytics. Brand trends : social media emerges as the default channel for customer service. Customer service online has almost come about as a surprise result of social media for brands.
Where it was first embraced as a unique channel to carry out one to one communication with your target audience, it was a bit of a shock when it stopped being just about marketing, as we found that customers were willing to talk back. And they weren't always happy. The marketing department then had to start talking to the customer service department, with reps quickly turning their focus onto social media to make sure customers' needs were met and crises were (hopefully!)