Social media ushers in an era of contextual relevance that finally trumps content as king. Don’t get me wrong; content is important. After all, without it, what would people read, watch, interpret, remix, and share? Context is King!
Want to make the most of the social web? It's more complicated than just posting status updates at random and seeing what sticks. When is Facebook most effective?
Businesses to Fully Embrace Social Media In 2012 The vast majority of Americans are actively using social media. Has your business acted on this fact? Are you looking for a way to keep pace with the quickly evolving field of social media marketing? If so, Social Media Examiner has some exciting news… But first, consider this story.
These days the number of small businesses on Facebook, Twitter and other social sites is higher than ever, but recent surveys have shown that they might be getting social media wrong! A new infographic from Intuit explores ‘How Small Businesses Are Using Social Media’ and sheds some light on why many of these small businesses might be getting it wrong. The infographic sites a Zoomerang survey over over 1,000 small businesses. Surprisingly, while 12 percent of the small businesses surveyed employ someone full-time to manage their social media and 8 percent employ someone part-time, a whopping 74 percent of small businesses employ no one to handle their social media marketing. In addition, many small businesses are clueless about which social networking sites they should be focusing their attention on and what actions they should be taking on those sites. Small Businesses: Are You Getting Social Media Wrong? [Infographic]
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SBTDC - Social Media Workshop
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