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Mind Hacks – Page 2 – Neuroscience and psychology news and views. The world’s stupidest drugs law, the Psychoactive Drugs Act, has come into effect in the UK last week and it claims to prohibit the creation and supply of all psychoactive substances not already covered by pre-existing drugs laws.

Mind Hacks – Page 2 – Neuroscience and psychology news and views.

Apart from taking us further down the futile road of prohibition it is premised on something that’s scientifically impossible – testing if a seized drug is psychoactive from looking at its chemical structure. The government claimed that they had ‘solved’ this problem and they’ve just released their forensic strategy document which, unsurprisingly, doesn’t actually solve it. The Lagrangian: 2015: The Year in Insight. Titles made of words make sense for art made of words.

The Lagrangian: 2015: The Year in Insight

They are little bits of writing that are used either to describe the essence of a piece or to give an initial platform from which the reader is meant to approach the piece. But why are they also associated with every other form of art? Music, film, theater, and visual art all buy into this lexical convention. Titles function as handles or file names.

The View from Hell: Trying to See Through: A Unified Theory of Nerddom. This was written in 2012!

The View from Hell: Trying to See Through: A Unified Theory of Nerddom

You may be interested in Weaponized Sacredness on egregores, preference falsification, and preference cascades. There is a single characteristic, I argue, that defines and unites the cognitive community that you and I share if you are reading this (the community of nerds). Essays. Write Those Words So A Blind Man Can See 'Em: Storytelling Resources For Copywriters and Marketers. Here are storytelling resources for copywriters and marketers.

Write Those Words So A Blind Man Can See 'Em: Storytelling Resources For Copywriters and Marketers

If you have any good things to add, post a comment below and I'll put it on the list. (Post title inspired by this post by Brian McLeod.) updated 05/26/15. Crash Course in Storytelling. How many awful commercials do you see where a group of ethnically diverse “friends” is standing around a party having some wooden, unbelievable discussion about the benefits of Product X?

Crash Course in Storytelling

You probably can’t remember because a) there are so many of them and b) they’re all so, so forgettable. It’s a shame, because even if a company doesn’t have the budget of a Google or a Red Bull, that doesn’t excuse them for not trying. A great commercial script is free. Story is free. See, marketing is storytelling at its core. Memetic engineering. Memetic engineering is a term developed and coined by Leveious Rolando, John Sokol, and Gibran Burchett while they researched and observed the behavior of people after being purposely exposed (knowingly and unknowingly) to certain memetic themes.

Memetic engineering

The term is based on Richard Dawkins' theory of memes. The process of developing memes, through meme-splicing and memetic synthesis, with the intent of altering the behavior of others in society or humanity.The process of creating and developing theories or ideologies based on an analytical study of societies, cultures, their ways of thinking and the evolution of their minds.The process of modifying human beliefs, thought patterns, etc. 27 Best Copywriting Formulas: How to Tell a Captivating Story Online.

You’ve heard it said that storytelling is an essential element to drawing the reader into your content and driving more engagement.

27 Best Copywriting Formulas: How to Tell a Captivating Story Online

So how can you add this element to the blogposts you write? Can you fit a captivating story into a social media update, even one that’s 140 characters long? Here’s the great news: There’s a formula for that.