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Global Connections on Connect the World - Showpages - Special Coverage on CNN.com. Official Google Blog. Greg Mankiw's Blog. The Economy and the Economics of Everyday Life - Economix Blog. Entrepreneurial | Analysis & Opinion | REUTERS/Courtesy of Bombas Socks This week, after successfully raising $140,000 on the crowdfunding site Indiegogo, Bombas Socks shipped the first of their product to customers.
Bombas, the Warby Parker or TOMS Shoes of socks, is based on a simple idea: one pair purchased equals one pair donated. In this case, Bombas donates to homeless shelters that are in massive need of socks. We caught up with Randy Goldberg over email who, along with David Heath, founded Bombas Socks. We asked him about running a successful crowdfunding campaign, bringing a product to market and conscious consumerism.
First off, tell us about how the Bombas idea – one pair purchased for one pair donated – came about? The idea for the company came from a quote we saw in 2010. Do you have any tips or lessons you learned about running a crowdfunding campaign? Comment / Blogs. All-kinds-of music blog :) Weloveviral ™ – Inspiration & Awesome.