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HOW TO: Gamify Your Marketing
Adam Kleinberg is co-founder and CEO at Traction , an interactive agency that aligns psychology with technology to create ideas that work. Look for Traction’s LinkedIn page and free toolkit . Catch him tweeting at @adamkleinberg and blogging at tractionco.com/blog . The scale of the audience accessible through gaming is simply staggering. In terms of potential reach, it rivals television as a medium. Yet, according to Forrester, 84% of marketers have no plans to use games in their marketing efforts.
Guest Blog: Barberry, Bambi and bugs: The link between Japanese barberry and Lyme disease
If you type "Japanese barberry" into a search engine, the first result will likely be a National Park Service Web page designed to look like a "Wanted" poster. "LEAST WANTED" is written across the top. It’s a fact sheet about the ecological threat posed by this invasive shrub. Add the word "buy" to your search, and you’ll find hundreds of nurseries, home gardeners and seed purveyors willing to send a Japanese barberry direct to you. A bit of a contradiction—but a common contradiction in the world of invasive-species research.
In the age of micropublishing, how many people are actually reading what you tweet or share on Facebook? And more importantly, how does the click-per-share ratio compare between the two very different social platforms that are utilized by millions of users every day for consuming and sharing content ?
Is Sharing More Valuable for Publishers on Facebook or Twitter? [STATS]
Top Reasons Why Consumers Unsubscribe Via E-Mail, Facebook & Twitter Mashable | The Social Media Guide
More than 90% of consumers unsubscribe, “unlike” or stop following brands because of too frequent, irrelevant or boring communications, according to a report by social media and e-mail marketing services company ExactTarget.
Encoding.com launched a new, easy video-encoding service called Vid.ly in private beta Monday.
Vid.ly Serves Web Video to Multiple Devices Automagically [INVITES]
Dana Hunter is a science blogger, SF writer, and geology addict. An Arizona native transplanted to the Pacific Northwest, she's fallen deeply in love with subduction zones. Moving to an area filled with active volcanoes and earthquakes rekindled her early interest in geology, and incidentally cured her volcano phobia. Her trips through the Pacific Northwest's dynamic landscapes led to a series of blog posts that turned her in to a certified member of the geoblogosphere, where many beloved geologist friends do all they can to feed her addiction.
Observations: Science bloggers gather to wrestle down myths about research and themselves
White House Office of Science and Technology Policy Director John Holdren , National Research Council Chairman Ralph Cicerone and Assistant Energy Secretary for Policy and International Affairs David Sandalow sat down with chief correspondent Tyler Suiters to discuss the state of energy and climate science in the U.S. and the top developments they foresee in 2011.
The Mix: The State of Science: Education | Energy Now
Why Marketing Threatens the True Promise of Social Media
Douglas Rushkoff is the author of Life Inc: How Corporatism Conquered the World and How We Can Take It Back , out this week in paperback from RandomHouse, as well as Program or Be Programmed from ORBooks. Follow him on Twitter and Facebook . Social media is everywhere, and it is finally accepted as much as, well, as much as the Internet itself.
When aligning elements like this, it is always a good idea to predefine margin and padding for the element. This is to avoid visual differences in different browsers.
CSS Horizontal Align
Your generosity allows the National Academy of Sciences, National Academy of Engineering, and Institute of Medicine to address the critical issues and challenges facing our nation.
The National Academies: Advisers to the Nation on Science, Engineering, and Medicine
National Academy of Sciences: National Academy of Sciences Home
Through its cultural programs, the NAS offers outstanding exhibitions, performances, lectures, film series, online symposia, and other events to audiences in the Washington, DC community and beyond.International Polar Year was an intense, coordinated field campaign of observations, research, and analysis that helped communicate the relevance of polar research to the entire planet, strengthened connections with the indigenous people of the Arctic, and established new observational networks. This report considers the accomplishments and lessons learned through International Polar Year 2007-2008, finding that overall, IPY was an outstanding success.