Digital, Social & Mobile Worldwide in 2015. 2014 was a landmark year for growth across all things digital, and We Are Social's new Digital, Social and Mobile in 2015 report indicates that this year will see even more impressive numbers.
Including stats for more than 240 countries around the world, and profiling 30 of the world's biggest economies in detail, this report is the most comprehensive, free compendium of up-to-date digital statistics and data you'll find. So what do its 376 pages reveal? The Headlines As we've seen in our on-going series of Digital Statshot reports, mobile increasingly dominates the digital world, and we're confident that 'ubiquitous connectivity' will gather even more pace during 2015, as cheaper handsets and more affordable data connections reach further around the world. Based on the trends within this data, we expect that mobile will help to push internet penetration beyond 50% of the world's population during mid to late 2016. Singapore and the UK follow, with 9.1 Mbps and 8.1 Mbps respectively. How To Get 300% More People To Read Your Content. Imagine that you’ve written a blog post that can help thousands of people solve a really painful problem.
You’ve written the post, edited it, looked it over a few times to make sure that you didn’t miss anything important, and hit ‘publish.’ You send the post out to your list, share it on all of your social networks, and settle in to see what happens. And then… Nothing. Sure, you get some traffic. It’s disappointing. The problem is that valuable content isn’t nearly enough. The power of story Your valuable content is a vitamin. Vitamins may be what we all need, but candy is what we want.
Think of your awesome, valuable posts as gummy vitamins. The vitamin part is your value. Great content needs both parts to be successful. A word of warning: don’t feed your readers candy. 27 Best Copywriting Formulas: How to Tell a Captivating Story Online. You’ve heard it said that storytelling is an essential element to drawing the reader into your content and driving more engagement.
So how can you add this element to the blogposts you write? Can you fit a captivating story into a social media update, even one that’s 140 characters long? Here’s the great news: There’s a formula for that. Many storytellers and copywriters have tested out the best intros and segues to draw readers to a piece of content. Their copywriting formulas just plain work—in blogpost intros, in social updates, in emails, and anywhere else you might happen to write online. Here are 27 of the best ones I’ve heard. 27 Copywriting Formulas That Grab Readers’ Attention Why might you trot out a copywriting formula each time you need compelling copy?
I think one of my favorite perspectives on it, from someone who knows copywriting better than anyone, comes from Copyblogger’s Demian Farnworth. This is what it means to be an efficient writer: keeping your tools handy. 1. Can AI help us solve the ad industry's troubles? “Why is everyone that I talk to in the ad industry trying to get out of it?”
A friend of mine – and a rather young chief executive of a successful tech company – asked me recently. Lately, everyone seems to be wondering not what’s next, but where to go next. “Software is eating the world” as Andreessen Horowitz, arguably the most influential venture capital firm in Silicon Valley, claims on their website. By 2020, not only will 80% of the global population be able to access the internet using smartphones, 85% of customers will manage their relationships without ever talking to a human (pdf). We now live in a world where not only will drones deliver products before you know you want them, they will follow you and take selfies for you. What’s next is already here. Insight: where we are going In the last two decades, the number of internet users have grown over 25 times from 120.7m in 1997 to 3.1bn users in 2014. Web design is dead. Web design is (finally!)
Dying of irrelevance. Web pages themselves are no longer the center of the Internet experience, which is why designers need to move on to the next challenges — products and ecosystems — if they want to stay relevant. Web design has no future — a risky statement I know, but this article explains why it has no future and what we, as designers, can do about it. As a discipline, web design has already exhausted its possibilities, an emerging combination of tech and cultural trends highlight the need for a broader approach. Let's start with the symptoms of this imminent death. Symptom 1: Commoditization by templates Most of the content that you see on the web today is run by some framework or service — WordPress, Blogger, Drupal, you name it. As a consequence of the ubiquity of these frameworks, a whole world of free and paid templates lets you get started with a professional-looking design in minutes.