6 Essential PPC Landing Page Optimizations. Your landing pages aren't converting.
Sadly, this is not your customer's fault. It's your job to tell your customers why your product is awesome and you have fewer than five seconds to tell that story. Regardless of whether you're a rookie or veteran marketer, we've assembled the following checklist to help you avoid some of the common pitfalls we see all too often with pay-per-click landing pages. The hope being that you can take some of the recommendations into consideration before you go live with AdWords campaigns of your own. 1) Pre-Populate Cursor – Does your landing page have a form field you want customers to fill out?