BuyBox Raises $2.3M From Iris Capital And Midi Capital For International Rollout. BuyBox, a social payment solution provider for e-merchants, has secured € 1.7 million ($2.3 million) from French VCs Iris Capital and Midi Capital to develop its products and roll out internationally. Founded in 2010, Toulouse-based BuyBox principally has French client customers for its SaaS service including Celio, Wonderbox.fr and Micromania, as well as being distributed by partners like Atos Worldline and LaSer, which integrates the service in an offering to e-merchants. BuyBox’s platform, created by holding company Oonetic, allows merchants to deploy social payment features inside their sites. This allows customers to propose, through BuyBox, they collectively buy something (hence ‘social’) such as gift cards, group payments for travels or gifts, or group buying for a deal of the day.
SocialStock Wants To Turn Social Networking Into Real-World Rewards. What good is a Foursquare check-in if it doesn’t lead to a coupon or freebie? Why bother tweeting about a brand you like if they don’t acknowledge your undying love and loyalty? With TechCrunch Disrupt finalist SocialStock, those types of actions may now be rewarded…or at least that’s the company’s vision. The service, founded by Subbu Rama, aims to be a stock market for people and places which assigns a point value to users’ social networking actions. Mimicking the framework of a real stock market, those actions become shares and then those shares can turn into real-world rewards from participating business or brands.
What’s interesting about the concept behind SocialStock, is that it makes the idea of someone’s social capital – their “worth” in terms of their social networking actions, check-ins, Foursquare mayorships, tweets, etc. – portable. In addition to earning shares for your activity, users are assigned a share value of their own, too. Who Are the Top Retailers on Social Media? [INFOGRAPHIC] It's become practically mandatory that brands incorporate social media into their business strategy, causing retailers to compete for popularity in stores and on the Internet, too. Campalyst has provided this infographic, which covers the largest Internet retailers in the U.S., and their presence on the five key social networks: Facebook, Twitter, YouTube, Google+ and Pinterest.
Victoria's Secret is the top retailer on Facebook, with nearly 18.5 million fans, followed by Walmart with about 15 million fans. According to Campalyst, 97% of the Top 250 Internet Retailers are on Facebook, and average number of fans there is close to 1 million. On Twitter, Major League Baseball is the leading Internet retailer account with 1.9 followers. The brand also has the most on Google+, boasting more than 600,000 followers. Retail channels on YouTube do not show numbers as large as the other social platforms. Nike has the most subscribers with more than 200,000.
[Infographie] Botticca.com compare les effets Facebook et Pinterest. The Psychology of Social Commerce. 1 million d’euros de gains cumulés pour la communauté de LesParrains.fr. Un million d’euros. C’est la somme qu’aurait fait gagner, à l’ensemble de ses 36 000 parrains et filleuls, le site LesParrains.fr. Lancé en 2006, lesParrains.fr est une plateforme communautaire de référencement d’offres de parrainage dans l’Hexagone. Le principe proposé est simple. Le site regroupe toutes les offres de parrainage du moment, en publiant les annonces des parrains.
Ensuite, une fois connecté, le futur filleul recherche l’offre qui l’intéresse puis sélectionne le parrain de son choix. Tous deux bénéficient alors de l’offre proposée. Cela peut-être par exemple, pour l’achat d’un pass Gaumont-Pathé, un mois offert pour le parrain et un mois à moitié prix pour le filleul. De leur côté, grâce à cet outil relais, les commerçants augmentent leur capital fidélité et optimisent leur taux de transformation, puisque chaque filleul est accompagné et conseillé dans sa démarche. En France seule une autre plateforme propose une offre similaire, il s’agit du site 1Parrainage.com. Survey: 80% Say Social Networks Had No Influence On Holiday Shopping Decisions. Social networks could one day revolutionize how we get shopping recommendations, but not yet. Instead, tablets are causing the biggest shakeup in ecommerce. 80.2% of 1000 holiday shoppers said no, personal connections on Facebook or another social networking site did not influence their shopping decisions.
Other findings of Baynote‘s annual study include that 48.6% of tablet owners made a purchase through their big mobile device, and that email was the channel with the most useful promotions. Baynote’s entire 2011 holiday shopping survey of 1,000 shoppers between Cyber Monday and Christmas Eve (2.9% margin of error) is available in exchange for an email address.
Baynote provides ecommerce personalization services to companies including Dell, AT&T, and StubHub. It’s technology compares a site visitor’s browsing patterns to those of other shoppers to power recommendations of relevant products to view next. The breakout success of this year’s holiday shopping season was the tablet. The Psychology of Social Commerce. A Year in Social Commerce [infographic. I want to buy based on feedback from friends like me. The great recession set the stage for new buying behaviors. Shoppers want to connect; and when they buy, they want to do so with greater certainty. A more conservative buyer is shopping. They have a growing distrust of advertising and branded social sites; and a greater need to connect them with ”friends like me!” As a result, the federation and unification of review data across multiple websites is a foundational element to the Rise of Social Commerce.
This federated content combined with the use of expert insight –doctors, lawyers, sports enthusiasts– has two primary drivers: Let’s connect quicker! In this case study, the Pros and Cons are easily displayed and there is tabbed navigation to enable a user to quickly find reviews from people like them. If you don’t believe that the use of reviews is a powerful driver of customer buying decisions, get it straight from the mouths of the customer’s themselves. Tagged as: expotv, powerreviews, rise of social commerce, video reviews. The State of Social Commerce. 10 Social Ways to Find and Send Gifts Online. Social Commerce Today. 4 Steps to Selling With Social Media. Are you wondering why your social media efforts aren’t working? Social media success sometimes appears arbitrary. Perhaps you’ve wondered, “Why does company X generate leads and business from their social activity while my company wastes resources on blogs that don’t get read and tweets that go unanswered?”
Social media is so new, sometimes the path to success is unclear and it’s easy to lose your way. If you want to demystify the experience and improve your ROI (return on investment), you need to make sure that your marketing and campaigns include these four essential components: Attraction: How do you attract qualified leads to your website or business? By following this model, you’ll be able to ensure that you’ll successfully navigate your way through this untamed wilderness. What follows is a detailed map you can follow. Why is accounting software more popular on Facebook than you? #1: Attraction: How to draw people to you For most of us, we want to attract qualified traffic to our website.
Shop With Your Friends On Facebook Using Shopcade. Another take on Facebook social shopping comes from across the pond in the form of the U.K.’s Shopcade application for the social network. Shopcade allows users to browse more than 40 million products from more than 20,000 brands, in categories including fashion, beauty, technology, music, and apps. Users create Shopcades, or pages featuring their favorite products, and they have the ability to earn cash commissions if those products are purchased via their Shopcades. The free app also allows users to: See which products and Shopcades are the most popular in various categories among friends or the entire community, in real time;See products being shared by friends, or filter via category and brand;Receive cash rewards when they buy via another Shopcade, or when other users buy via theirs;Receive personalized recommendations based on Facebook likes; andAccess personalized URLs that allow them to embed their Shopcades on blogs and other social networks.
F-commerce. Social Shopping Site sneakpeeq Sees 30% Growth. When I wrote about sneakpeeq in September, I mentioned that its approach to selling high-end items online was genius. The basic idea is this: You see an item that you like, and you click a “Peeq” button to flip the price tag around. It’s an action that you do every single time you shop in stores. Last week, the site launched out of beta with the addition of badges and a point system, and has seen over 30% growth in engagement. I spoke with Henry Kim, Co-Founder and President of sneakpeeq about what tweaks the company made to see such an increase in social sharing on Facebook and sales overall. Badges and point systems work The unique approach to buying online that sneakpeeq takes has enjoyed a lift from a new badge and point system. For example, if you share a lot of Kate Spade items, you can receive a “Kate Spade Ambassador Badge”, which shows your friends how in tune with the brand you are.
You are given points for sharing, buying, and using the “Peeq” button to see the price of an item. Log into Sneakpeeq on sneakpeeq. [Infographie] Portrait robot d’une e-shoppeuse sur Facebook. 24h00, spécialiste du e-commerce féminin, vient de publier son deuxième observatoire sur les e-shoppeuses, consacré à l’étude des « femmes cyberacheteuses assidues ». Baptisée, « De la e-shoppeuse à la f-shoppeuse », cette deuxième édition s’est attachée à réaliser un focus sur le comportement des e-shoppeuses sur les réseaux sociaux et les smartphones. L’infographie suivante nous offre une synthèse des principaux résultats. On y apprend, entre autres, qu’une majorité des e-choppeuses (52%) utilisent Facebook pour optimiser leur consommation.
Parmi les autres chiffres clefs : On dénombre 3M d’e-shoppeuses en France.Aujourd’hui les e-shoppeuses représentent une cyberacheteuse sur cinq.La e-shoppeuse est âgée de 39 ans en moyenne.Plus de la moitié des e-shoppeuses achètent sur internet plusieurs fois par mois.Elles transforment en moyenne 11 paniers par semestre auprès de 4 sites différents.70% ont fait des études supérieures.