I want to buy based on feedback from friends like me. The great recession set the stage for new buying behaviors. Shoppers want to connect; and when they buy, they want to do so with greater certainty. A more conservative buyer is shopping. They have a growing distrust of advertising and branded social sites; and a greater need to connect them with ”friends like me!” As a result, the federation and unification of review data across multiple websites is a foundational element to the Rise of Social Commerce. This federated content combined with the use of expert insight –doctors, lawyers, sports enthusiasts– has two primary drivers: Let’s connect quicker! In this case study, the Pros and Cons are easily displayed and there is tabbed navigation to enable a user to quickly find reviews from people like them. If you don’t believe that the use of reviews is a powerful driver of customer buying decisions, get it straight from the mouths of the customer’s themselves. Tagged as: expotv, powerreviews, rise of social commerce, video reviews
Social proof Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation. The effects of social influence can be seen in the tendency of large groups to conform to choices which may be either correct or mistaken, a phenomenon sometimes referred to as herd behavior. Although social proof reflects a rational motive to take into account the information possessed by others, formal analysis shows that it can cause people to converge too quickly upon a single choice, so that decisions of even large groups of individuals may be grounded in very little information (see information cascades). Mechanisms[edit] Multiple source effect[edit] Research[edit]
Messaging app developers offer £10,000 cash prize to hackers who can intercept a message To promote its messaging app – described as the ‘world’s first totally secure instant messenger application’ – Shoreditch-based Redact is offering a £10,000 prize to anyone who can intercept a message. The developers have also chosen to promote the £3.99 iOS app by offering it to MPs and FTSE 500 CEOs for free, in what’s a nice PR touch to perhaps highlight how both parties have failed to keep correspondence confidential in the past. Here’s the introductory message on the company’s challenge page, laying down the media-friendly gauntlet: We’re confident that the messages you send via the Redact app are completely secure. To prove it, we are offering a standing reward of £10,000 to anyone who has the skills to intercept and decrypt a challenge message, which constantly bounces between two phones in our challenge location. Source: Willard Foxton‘s Telegraph technology blog here Posted by: Rich Leigh Follow @goodandbadpr | Rich Leigh on Google+
Social Shopping Site sneakpeeq Sees 30% Growth When I wrote about sneakpeeq in September, I mentioned that its approach to selling high-end items online was genius. The basic idea is this: You see an item that you like, and you click a “Peeq” button to flip the price tag around. It’s an action that you do every single time you shop in stores. Last week, the site launched out of beta with the addition of badges and a point system, and has seen over 30% growth in engagement. I spoke with Henry Kim, Co-Founder and President of sneakpeeq about what tweaks the company made to see such an increase in social sharing on Facebook and sales overall. Badges and point systems work The unique approach to buying online that sneakpeeq takes has enjoyed a lift from a new badge and point system. For example, if you share a lot of Kate Spade items, you can receive a “Kate Spade Ambassador Badge”, which shows your friends how in tune with the brand you are. You are given points for sharing, buying, and using the “Peeq” button to see the price of an item.
Jak zwiększyć wskaźnik “Edge Rank” na Facebooku? | Trusted Shops Ecommerce Blog | Wiadomości Ostatnio Facebook obok ogólnej ilości fanów pokazuje również ilość „aktywnych” fanów, która często mieści się w jednocyfrowym przedziale procentowym. Bywa to niezbyt korzystne, a jednocześnie jest to wskaźnik kluczowy, by różne formy aktywności marki były widoczne. A aktywność w mediach społecznych należy do czynników prowadzących do sukcesu. Warto zwrócić uwagę! Mała ilość aktywnych fanów nie jest przecież wyznacznikiem tego, jak ścisłe są relacje pomiędzy użytkownikami Facebooka a polubionymi fanpejdżami. Do istotnych elementów wskaźnika Edge Rank należy rodzaj treści (każdy rodzaj treści, która powstaje w wyniku interakcji z Facebookiem jest zwany „Edge“), intensywność relacji pomiędzy fanem i dostawcą treści oraz dobrze znany w handlu wysyłkowym czynnik „nowości”. Page Rank a Edge Rank Inaczej niż w przypadku Google, dużą rolę odgrywa odległość dostawcy treści od użytkownika i do tej bliskości Edge muszą być dobrze dopasowane. Warto mieć jak najwyższy „wskaźnik aktywności“ fanów.
4 Steps to Selling With Social Media Are you wondering why your social media efforts aren’t working? Social media success sometimes appears arbitrary. Perhaps you’ve wondered, “Why does company X generate leads and business from their social activity while my company wastes resources on blogs that don’t get read and tweets that go unanswered?” Social media is so new, sometimes the path to success is unclear and it’s easy to lose your way. If you want to demystify the experience and improve your ROI (return on investment), you need to make sure that your marketing and campaigns include these four essential components: Attraction: How do you attract qualified leads to your website or business? By following this model, you’ll be able to ensure that you’ll successfully navigate your way through this untamed wilderness. What follows is a detailed map you can follow. Why is accounting software more popular on Facebook than you? #1: Attraction: How to draw people to you For most of us, we want to attract qualified traffic to our website.
Jak nakręcić dobrego virala, który opowiada historię? | Mediafeed - reklama, marketing, branding i nowe media. Co decyduje o tym, że niektóre z produkcji budzą emocję i podziw, ciekawią, wciągają w interakcję, poruszają? Moim zdaniem w takich przypadkach jak zwykle wygrywa prostota i naturalność, z którymi żaden scenariusz na ‘świetnego virala’, stworzony przez nad wyraz kreatywne głowy zwyczajnie nie ma szans. Bo cóż może być prostszego od zwykłej, pojedynczej kropki, wokół której zbudowany jest cały przekaz filmu o którym dzisiaj piszę? Dokładając do z pozoru banalnej koncepcji pasję i wiarygodność, stworzyć można coś unikatowego, jak na przykład obraz, który przedstawia twarz człowieka odbitą na biurowym xero. Autor ma swoją stronę, na której dzieli się swoją nietypową pasją.
[Infographie] Portrait robot d’une e-shoppeuse sur Facebook 24h00, spécialiste du e-commerce féminin, vient de publier son deuxième observatoire sur les e-shoppeuses, consacré à l’étude des « femmes cyberacheteuses assidues ». Baptisée, « De la e-shoppeuse à la f-shoppeuse », cette deuxième édition s’est attachée à réaliser un focus sur le comportement des e-shoppeuses sur les réseaux sociaux et les smartphones. L’infographie suivante nous offre une synthèse des principaux résultats. On y apprend, entre autres, qu’une majorité des e-choppeuses (52%) utilisent Facebook pour optimiser leur consommation. Parmi les autres chiffres clefs : On dénombre 3M d’e-shoppeuses en France.Aujourd’hui les e-shoppeuses représentent une cyberacheteuse sur cinq.La e-shoppeuse est âgée de 39 ans en moyenne.Plus de la moitié des e-shoppeuses achètent sur internet plusieurs fois par mois.Elles transforment en moyenne 11 paniers par semestre auprès de 4 sites différents.70% ont fait des études supérieures.
5 Ways for Businesses to Get Started on Pinterest 5 Ways for Businesses to Get Started on Pinterest Posted by Ron Medlin on Thu, Jan 19, 2012 @ 02:51 PM The latest social media trend to emerge on the scene, Pinterest, already has millions of active users. The obvious dominant demographic using Pinterest is women. These recipe collecting, scrapbooking, fashion forward woman have lots to say and share. 1. It'll take a few days for Pinterest to get back with you, so take a minute right now to request an invitation. 2. Spend some time pinning and repining content, as well as commenting and liking others pins and boards. 3. I love Ray Bans. 4. Adding "Pin It" buttons to your Internet browser is a great way to help remind yourself to pin cool things you find online. 5. You can login from Facebook or Twitter, which will make it easier to drive friends and followers to your Pinterest page. These are just a few of the ways businesses can lay some solid ground work for their Pinterest account.
10 Social Ways to Find and Send Gifts Online Artivia.pl - fotografie, zdjęcia, audio, wideo, reportaże, teksty Shop With Your Friends On Facebook Using Shopcade Another take on Facebook social shopping comes from across the pond in the form of the U.K.’s Shopcade application for the social network. Shopcade allows users to browse more than 40 million products from more than 20,000 brands, in categories including fashion, beauty, technology, music, and apps. Users create Shopcades, or pages featuring their favorite products, and they have the ability to earn cash commissions if those products are purchased via their Shopcades. The free app also allows users to: See which products and Shopcades are the most popular in various categories among friends or the entire community, in real time;See products being shared by friends, or filter via category and brand;Receive cash rewards when they buy via another Shopcade, or when other users buy via theirs;Receive personalized recommendations based on Facebook likes; andAccess personalized URLs that allow them to embed their Shopcades on blogs and other social networks.