Semantic analysis. Social media monitoring. (16) Altimeter Report: Social Marketing Analytics. Www.sas.com/resources/whitepaper/wp_23348.pdf. Social Media Analysis. Web Analytics Consulting and Strategic Analysis Services from the Global Leader in Web Analytics Consulting | Web Analytics Consulting from Web Analytics Demystified. HOW TO: Track Social Media Analytics. Social media is a relatively new phenomenon, but Delicious, Digg, StumbleUpon and other social media websites have become an increasingly important source of website traffic. This also creates a massive demand for data related to social media.
Where are users coming from? What topics excite them? These are questions that, when answered, can be the difference between a successful website and a failed social media campaign. But social media analytics is young, and not many people know where to start. Understand what you want to track As with most things in life, you can't conquer what you don't understand, or at least what you haven't really thought about. What is your goal? You're going to focus on traffic statistics if you're tracking social media website engagement, while if you're tracking a wider campaign, Twitter response and positive comments might be a more appropriate metric. Optimize your existing analytics software Add new analytics tools Aggregate your analytics Analyze and engage.
3 approches différentes des social media analytics. J’ai déjà eu l’occasion de vous parler de social scoring et des indicateurs-clés des médias sociaux que l’IAB tente de standardiser. Hasard du calendrier, ce ne sont pas deux mais trois approches différentes qui viennent d’être proposées ces derniers jours. Du très quantitatif au très qualitatif, la diversité de ces approches nous permet d’y voir un peu plus clair dans cette pratique encore méconnue. Tiens d’ailleurs, puisque j’y suis, voici comment je pourrais définir les social media analytics : “La mesure, la collecte et l’analyse de données d’usages et de comportements des internautes au sein des médias sociaux dans le but d’optimiser une stratégie ou une présence”.
Cette discipline repose sur des outils, des indicateurs-clés et des méthodes d’analyse. Les pratiques de social media analytics sont assez proches de celles employées pour les web analytics mais moins focalisées sur les chiffres (quoi que, ça dépend des vendeurs). Approche Altimeter : Beaucoup de chiffres et d’outils. You Tube analytics. Experian Hitwise :: Experian Hitwise reveals latest UK Search Engine and Social Analysis. Facebook analytics.
Social media analytics-travel. ThinkUp Reaches 1.0: Own Your Social Network Data. ThinkUp, the social media management tool that matters most, hits version 1.0 today. It lets you store all your social activity from networks like Twitter, Facebook and Google+ in a database you control and search, sort and analyze it. If you have a Web server that can run a PHP application, you can take control of your social network data. Ever wanted to search for a tweet more than a couple days old? Don't bother with Twitter search. ThinkUp is the only way. ThinkUp lets you archive all your social network activity.
ThinkUp began in 2009 as a labor of love by Gina Trapani, developer, tech writer and media mogul. Expert Labs is founded and directed by Anil Dash. ThinkUp project director Andy Baio at the White House Alongside Trapani, ThinkUp development is managed by Andy Baio, the Internet renaissance man who brought us the likes of Kickstarter and the 8-bit Miles Davis tribute Kind of Bloop. Now, after 20 months in development, ThinkUp has reached 1.0. The data is all yours. ThinkUp: Social Media Insights Platform.