M-commerce : le décollage semble bien avoir eu lieu. Le m-commerce semble bel et bien être entré dans les moeurs en 2012.
Il faut dire que toutes les conditions ont été réunies pour amorcer son décollage : l'essor des smartphones et des tablettes mais aussi et surtout la diversification des moyens de paiements à travers des solutions dédiées comme PayPal, les SMS..., ou des technologies comme le NFC. PayPal (eBay), un des acteurs majeurs du m-commerce, estime à 14 milliards le volume de transactions qui a été effectué par ses utilisateurs via le mobile dans le monde.
Aux Etats-Unis, les taux de croissance s'affolent. Selon eMarketer, le m-commerce y a cru de 81% à 25 milliards de dollars et compterait pour 11% des ventes de l'ensemble de l'e-commerce. Un chiffre qui pourrait monter à 15% en 2013 et peser 87 milliards de dollars en 2016. Une tendance confirmée par Forrester même si les chiffres en valeur sont très différents. 70% des Français connaissent le m-commerce L'Europe n'est pas en reste. Gartner: Over $172B In Mobile Payments In 2012; SMS, Web Most Popular Routes. No, NFC still hasn’t come to the iPhone — or many other devices, for that matter.
But this does not appear to be stopping the momentum in the world of mobile payments. Research out today from Gartner says that this year will see more than $171.5 billion in mobile payment transactions — a rise of over 60 percent on 2011′s $105.9 billion — with 212.2 million people (up 32 percent from 160.5m in 2011) using some form of mobile payment service. And what’s fuelling the rise? Despite the rise of smartphones, it’s legacy-based services like SMS and web-based transactions. Longer term, Gartner believes that transactions will reach a volume of $617 billion by 2016 — with average growth slightly slowing down to around 42 percent — with 448 million users using such services. Her prediction: NFC will be used but not for payments: “Tticketing, rather than retail payment, will drive NFC transactions,” she says.
Other notable points from the research: – Fragmentation. Cellfony, solution de paiement mobile, lance sa levée de fonds participative. Mobile payments turf war intensifies as Verifone acquires Point for for $1B+ What's next in mobile? Find out at MobileBeat, VentureBeat's 7th annual event on the future of mobile, on July 8-9 in San Francisco. Register now and save $400! Verifone has acquired European alternative payments provider Point, in an effort to broaden its range of mobile payment services for merchants and retailers, the company announced today.
Among its many payment offerings, Verifone makes near field communications (NFC) terminals that allow customers to swipe phones and payment cards at the point of sale to complete a purchase. Verifone is paying $816 million (600 million euros) for all Point equity and assets, and will be paying an additional $231 million (170 million euros) to settle outstanding Point debts. Point is based in Stockholm and serves more than 450,000 merchant customers in 11 countries. As AllThingsD has reported, Verifone has been on a tear of late, spending more than $1 billion per year to acquire smaller payment services providers. Mootwin, plateforme de services mobiles pour les banques, lève 4 millions d’euros. Selon Les Echos, Mootwin, start-up spécialisée dans le développement d’applications mobiles, devrait annoncer aujourd’hui une seconde levée de fonds de 4M €, auprès de Naxicap Partners Création, de Seventure Partners et de ses actionnaires historiques.
Fondée en février 2008, la jeune pousse propose une plateforme de développement d’applications. Spécialisée dans les solutions en temps réel, Mootwin s’adresse spécifiquement aux institutions financières, afin que celles-ci puissent construire « des services mobiles performants et interconnectés à leurs systèmes informatiques ». How Google, eBay, And PayPal Are Gearing Up For A Very Mobile Holiday Shopping Season. Online holiday shopping reached record levels in 2010.
And e-commerce spending is up this year. All signs point to consumers spending even more online this holiday season. I sat down with executives from Google, eBay, PayPal and ShopKick to discuss the trends that are expected to emerge in the e-commerce space over the next few months.
Mobile Payments: 8 Awesome Ways to Pay with Your Phone - TNW Apps. The day when we no longer have to cart around our fat wallets, jammed with credit cards, coins and cash is fast approaching.
Mobile Payments. Juniper Research. Press Release: Mobile Payments Market to Almost Triple in value by 2015 reaching $670bn, according to new Juniper report. Mobile Payment Solutions And Why You Should Care. # Mobile payment is a new and rapidly-adopting alternative payment method. # Instead of paying with cash, cheque or credit cards, a consumer can use a mobile phone to pay for a wide range of services and digital or hard goods # There are four primary models for mobile payments: Premium SMS based transactional paymentsDirect Mobile BillingMobile web payments (WAP)Contactless NFC (Near Field Communication) # Premium SMS based transactional payments- The consumer sends a payment request via an SMS text message or an USSD to a short code and a premium charge is applied to their phone bill or their online wallet.
The merchant involved is informed of the payment success and can then release the paid for goods. # Direct Mobile Billing– The consumer uses the mobile billing option during checkout at an e-commerce site—such as an online gaming site—to make a payment. eBay Forecasts $8B In Mobile Commerce Volume In 2012; PayPal Will Reach $7B. At his CES keynote yesterday evening, eBay CEO (and new interim PayPal CEO) John Donahoe revealed a number of new mobile payments forecasts for both eBay and PayPal.
As we heard from PayPal VP David Marcus a few days ago, PayPal surpassed its expectation of $3.5 billion in mobile payments in 2011, reaching $4 billion for the year. Donahoe said in his keynote that eBay reached $5 billion in mobile GMV (gross merchandise volume) in 2011, doubling 2010′s GMV. He also projected yesterday that eBay would reach $8 billion in mobile GMV in 2012, and PayPal will reach $7 billion in transactions in 2012. eBay Mobile currently has more than 65 million downloads of eBay’s mobile applications across platforms.
And more than 890,000 new eBay shoppers made their first eBay purchase through the company’s mobile apps in 2011, a 113% increase year over year. BOKU Home – Pay by Mobile – Easy, Safe Mobile Payments for merchants and publishers. Mobile payments – buy digital goods online in two steps. Looking to upgrade your farm?
Power up your virtual pet? Get access to premium content? Zong works with hundreds and hundreds of online merchants and social networks to make your online shopping experience as fast and frictionless as it can be. PayMate – SMS Based Mobile Payment Service in India. PayMate is an SMS based payment service, which allows you to use your mobile phone as your credit or debit card.
That is, Paymate is an m-commerce service. PayMate helps you to make easy and secure payments online, over the phone SMS, across the counter or from just about anywhere. You can use this service at any of PayMate’s accredited merchants. Mobile payment. Mobile payment, also referred to as mobile money, mobile money transfer, and mobile wallet generally refer to payment services operated under financial regulation and performed from or via a mobile device.
Instead of paying with cash, cheque, or credit cards, a consumer can use a mobile phone to pay for a wide range of services and digital or hard goods. Although the concept of using non-coin-based currency systems has a long history,[1] it is only recently that the technology to support such systems has become widely available. Square – Accept credit card payments with your mobile phone. Says Worldwide Mobile Payment Users to Reach 141 Million in 2011. STAMFORD, Conn., July 21, 2011 View All Press Releases.
Global mobile statistics 2011: all quality mobile marketing research, mobile Web stats, subscribers, ad revenue, usage, trends… The mobiThinking compendium of mobile statistics and research The stats, all the stats and nothing but the stats… In the past three years, we have gone from a smattering of mobile statistics to an abundance of useful information.
But there's still a long way to go, there are still huge gaps in our knowledge, some countries enjoy a proliferation of data sources, while others have little or none; and the quality of statistics varies incredibly. As telecoms regulators and industry associations start to collect and share meaningful data, things will only get better. Etude 2010 Mediametrie: chiffres clefs du micro paiement. EPC; White paper for Mobile payments security. Buyster. Paiement-Mobile. Beijaflore: le paiement a l'ere numerique.