Global Location-Based Advertising Market to Reach $6.2 Billion in 2015
Note -- this news article is more than a year old. Location based advertising will generate more than 60 percent of total location based services revenue in 2015 according to a new report from Pyramid Research. In 2008, the location-based advertising market was worth just $86 million, representing around 10 percent of the total mobile advertising opportunity. In 2010, this had boomed to reach $588 million, equivalent to 18.5 percent of all mobile advertising. In 2015, we forecast total revenues to reach $6.2 billion, equivalent to almost 35 percent of total mobile advertising revenue, and more than 60 percent of total location-based services revenue. "The different components of mobile advertising (including search, display and messaging) are all growing," according to Jan ten Sythoff, Analyst at Large for Pyramid, "However, local search will be the most important driver of location-based advertising revenues.
[New Report] Mobile Platforms: The Clash of Ecosystems
[We at VisionMobile have been researching and helping to educate the industry about mobile platforms for the last five years. In this time mobile software has evolved from the world of “open OS” to the world of complex ecosystems, network effects, app stores which are redefining the rules of telecom industry. Today we share much of this knowledge in our Mobile Platforms: The Clash of Ecosystems report - a critical analysis of major mobile platforms and their battle for dominance - free download here].
Says Asia/Pacific Led Worldwide Mobile Phone Sales to Growth in First Quarter of 2013
STAMFORD, Conn., May 14, 2013 View All Press Releases Sales of Mobile Phones in All Regions Except Asia/Pacific Declined in the First Quarter of 2013 Slowdown in Feature Phone Upgrade Cycle Could Strain Mobile Phone Market in 2013 Worldwide mobile phone sales to end users totaled nearly 426 million units in the first quarter of 2013, a slight increase of 0.7 percent from the same period last year, according to Gartner, Inc. Worldwide smartphone sales totaled 210 million units in the first quarter of 2013, up 42.9 percent from the first quarter of 2012.
Identifies 10 Consumer Mobile Applications to Watch in 2012
STAMFORD, Conn., February 10, 2011 View All Press Releases Mobile Applications will Increasingly Define the User Experience on High-End Devices Gartner, Inc. has identified what it believes will be the most important mobile applications in 2012. Focusing on high-end devices with an average selling price (ASP) of more than $300 dollars, analysts have identified the top 10 cutting-edge technologies and trends for 2012. Winning mobile apps will have unique features that cater to the mobile environment rather than act as a mobile extension of their online peers.
There's An App For That App
A firm called SOASTA, which dubs itself the "leader in cloud-based performance and functional testing" has some news today about a release of its CloudTest Platform--something that "for the first time" allows "functional test automation for continuous multi-touch, gesture-based mobile applications." Multitouch, gestures, apps, and the cloud all in one thing--it's a tech writer's heaven. Within the news, though, are a couple of important trends, connected to the development of smartphone and tablet technology. SOASTA's tech is based on something it's called TouchTest, and the idea is to very precisely "capture and playback" all of the "continuous touch gestures including pan, pinch, zoom, and scroll" that you may get up to if you're an owner of an iDevice or an Android phone or tablet. Alongside this it's got a Private Device Cloud system that lets you use the devices you already own to test "end user experiences from real devices around the world."
The Death of Feature Phones?
Sony recently announced that it was paying over 1.05 billion euros to buy out Ericsson, it’s partner in the mobile phone sector. They also commented that this acquisition would bring a change in direction for the company as they phase out feature phones and concentrate solely on producing new smartphones. Techi.com claims: “Sony has unofficially declared the death of feature phones…It’s a trend that is likely to continue to hit other manufacturers.” Meanwhile, Nokia has just released the Asha range – A new lineup of feature phones targeted at the emerging markets.
New Zealand Smartphone Penetration – the facts « GetSMART
UPDATE January 2013 New stats on mobile internet use and market share facts on New Zealand and Australia smartphone use have been posted in a new article on this blog, click to read the newest information here. UPDATE 22 August 2012
Why You Must Never Forget About the Humble Feature Phone in Africa
Jonathan Hoehler is Chief Technical Officer and Business Analyst at Starfish Mobile International based out of Johannesburg, South Africa. With over 8 years in the mobile telecoms space in Africa, he’s been an evangelist frequently seen on the conference circuit speaking and presenting on the future of mobile on the continent. Follow him on Twitter and find more on his Slideshare. If you are anyway involved in mobile, technology or gadgets you will know that the focus of the vast majority of reports, articles and statistical data is around the growth of the smartphone handset segment globally. Some estimates during the middle of 2011 estimated that around 472 million smartphones would be sold worldwide by the end of the year. The table below from research firm Gartner estimated that in quarter 3-2011, there were 115,1 million smartphones sold globally.
The mobile web is dead
Today, comScore released startling data about the mobile web, which bodes poorly for the browser. In March, the web browser accounted for just 18.5 percent of time spent online among US smartphone users. Mobile apps accounted for the rest. Now we know why Safari for iOS capabilities advance so sparingly: Apple sees it as irrelevant.
