Twitter’s long-awaited initial public offering is expected to arrive next week. Twitter, Amazon, Instagram, Others Are Making No Profits
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What Are People Doing Online? This post was written by Annie Tsai, our Chief Marketing Officer.
The terms "earned, owned and paid (aka bought) media" have become very popular in the interactive marketing space today. In fact, taken together they can be applied as a simple way for interactive marketers to categorize and ultimately prioritize all of the media options they have today. Nokia was an early pioneer in this space (see Dan Goodall's posts on the subject). They now categorize all of their global interactive media as earned, owned or bought. Many agencies, including R/GA, Critical Mass, Sapient and Isobar (my former employer) also use the model to help develop digital strategies. Defining Earned, Owned And Paid Media
[Infographie] Les chiffres clés de la nouvelle bulle internet ?