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World Internet Usage Statistics News and World Population Stats
NOTES: (1) Internet Usage and World Population Statistics are for June 30, 2012. (2) CLICK on each world region name for detailed regional usage information. (3) Demographic (Population) numbers are based on data from the US Census Bureau and local census agencies. (4) Internet usage information comes from data published by Nielsen Online , by the International Telecommunications Union , by GfK , local ICT Regulators and other reliable sources. (5) For definitions, disclaimers, navigation help and methodology, please refer to the Site Surfing Guide . (6) Information in this site may be cited, giving the due credit to www.internetworldstats.com . Copyright © 2001 - 2013, Miniwatts Marketing Group. All rights reserved worldwide. <p style="text-align:right;color:#A8A8A8"></p>The terms "earned, owned and paid (aka bought) media" have become very popular in the interactive marketing space today. In fact, taken together they can be applied as a simple way for interactive marketers to categorize and ultimately prioritize all of the media options they have today. Nokia was an early pioneer in this space (see Dan Goodall's posts on the subject). They now categorize all of their global interactive media as earned, owned or bought. Many agencies, including R/GA, Critical Mass, Sapient and Isobar (my former employer) also use the model to help develop digital strategies.
Defining Earned, Owned And Paid Media