Which Social Network Should You Use -- and When? [INFOGRAPHIC] Social Media Statistics For 2012: Top 25 Every Business Should Know. How Social Media Leads To Social Change [INFOGRAPHIC] Why do you need to be on social media? Whilst the personal uptake of social media accounts is rife amongst the general public, some companies are still reluctant to join the social revolution, for many reasons. These can include fear of the unknown, a worry that it will become a platform for complaints and not having the time to invest in it. However, it’s crucial you, as a brand, take the plunge into social media marketing. There are myriad reasons for this, but here are three of the biggest… Audience reach Consider this – Facebook has 901 million users and Twitter approximately 500 million.
There are few (if any) other mediums that give you such a large potential audience. Even if you build an audience of let’s say 500,000, the potential reach of your content/brand doesn’t stop there. Brand awareness Obviously well-established brands will probably already have a strong reputation, however if you’re a start-up or a particularly local business, then your awareness could probably do with a boost.
Conversation. Why You Need Social Media, Even if Your Customers Don't. Well, here's the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn't on LinkedIn? Are there B2C companies without potential customers on Facebook? I guess it's possible , but it certainly won't stay that way for long. 79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! And eMarketer predicts there will be 1.43 billion worldwide social media users in 2012 .
Wow. But this blog post isn't an attempt to convince you that your future customers are using social media. It's an attempt to convince you that there are many other reasons why social media is a crucial component of a well-rounded inbound marketing strategy -- and they have nothing to do with "engaging" with your target audience. 1) Social Media Activity Impacts Your Organic Search Presence 2) You'll Have More Control Over Your Online Image Notice all those orange call-outs? 7 'Small Business' Social Media Trends for 2013 with Mike Roberts - SEM San Diego (San Diego, CA. Our November Meeting Topic: 7 Small Business Social Media Trends for 2013 The digital world has never changed as quickly as it does now, forcing businesses of all sizes to look at the bigger trends to see what needs to be done today to prepare to compete in tomorrow's marketplace.
As a trend-spotting specialist, Mike Roberts will break down 7 of the most pressing and widespread social media trends that are changing the way small business is done. He'll build a conceptual framework and then drill down into actionable takeaways for each trend. Trend 1: Branded Entertainment Overtakes Traditional, Disruptive Advertising Advertising that effectively pushes brands while serving as entertainment will replace the disruptive advertising that is common place today. Agenda: 6-6:30 Meet and Mingle 6:30-6:40 Guest Speaker Introduction with Todd Meisler 6:40-7:15 Topic of discussion: Social Media Trends for 2013 7:15-7:30 Q and A (What does it all mean?)
1. Two lucky people will win this book. 4. 5. The 7 HOTTEST Social Media Business Trends - featuring Mari Smith and Guy Kawasaki. 13 Trends in 2013: #4 Marketing grows enterprise wide and can no longer sustain being a ‘department’ As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand. Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight. Social strategies will be utilized internally to maximize productivity and communication. To effectively demonstrate these social strategies within the organization, a new role will emerge: the Social Media Manager.
Instead of everyone speaking on behalf of the company, as is the current trend, 2013 will bring an official title that allows one person to control the social strategy and messaging. From there, we will see an onset of social ambassadors within companies. - Marketing is no longer a department - Social strategies will be utilized internally to maximize productivity and communication - Social Media Manager role will emerge For a complete list of the 13 in 2013 Social Media Trends For more trending in 2013, follow our blog. 7 Hot Trends in Social Media Marketing. As marketers' understanding of online social networking evolves, their use of various platforms has become more sophisticated.
Many brands and public figures, after ascertaining that consumers respond well to images and humor, for instance, have begun to use both. Others have found that new channels, like Pinterest and Reddit's "Ask Me Anything" section, are effective promotional tools. We've rounded up these and other emerging trends in the social media marketing space, above. To learn even more about the latest trends in the media space, attend our Mashable Media Summit this Nov. 2 at the TimesCenter in NYC. Limited tickets are still available Mashable Media Summit Information Date: Friday, Nov. 2, 2012 Time: 10:00 a.m. - 5:00 p.m. A Look Back at Last Year's Mashable Media Summit Supporting Sponsor Sponsorship Opportunities A limited number of sponsor opportunities are available for the Mashable Media Summit.
48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics. I came across some interesting statistics that has me quite concerned about the dental hygiene levels on this planet. Apparently there are 600 million more people that own a mobile phone compared to those who own a toothbrush. Some research reveals that there are 4.8 billion mobile users but only 4.2 billion people with a toothbrush. Does that mean that every mobile should be sold with a free toothbrush or should you need to produce your toothbrush before you are given possession of your new mobile phone to ensure that future personal close encounters are engaging and pleasant? Another interpretation of those statistic is that toothbrushes are too expensive. The Importance of Statistics Statistics are used to make important decisions and social media statistics, facts and figures are often used to justify new media marketing strategies and tactics to the CEO.
Here are the latest facts, figures and statistics for seven major social networks that marketers need to take notice of. Facebook Twitter.