Get flash to fully experience Pearltrees
Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a study that shows how Twitter influences consumer purchases more than Facebook, President Obama becoming the third Twitter user to reach 10 million followers on the network, a new app that will tweet when you oversleep, Twitter’s growing importance as a business and marketing tool and a look at the very first Twitter homepage. Here are our top 10 Twitter stories of the week: 1. Twitter Influences More Consumer Purchases Than Facebook According to a recent study, it looks like Twitter is more influential than Facebook when it comes to influencing purchases. 35 percent of respondents said their Twitter feed has been influential or extremely influential on their purchase decisions, while only 23.5 percent of Facebook users said the same.
With over 100 million active users worldwide, there is little doubt that Twitter is capable of driving large quantities of traffic to all types of websites. Although Twitter provides businesses with the opportunity to share content and drive traffic, it has been difficult to measure the true amount of traffic that Twitter sends to a website. Christopher Golda, the co-founder of BackType and member of Twitter’s product team, said:
TweetReach wants to help you answer the question “How far did my tweet travel?” They enable users to determine the reach and exposure of any Twitter username, hashtag, URL or keyword phrase. If you’re interested in monitoring a Twitter campaign, evaluating the “stickiness” of your tweets or just seeing how effective you are at tweeting, you will want to log on to TweetReach and experiment with their newly minted free accounts – perfect for dipping your toes into Twitter analytics.
The TwitSprout team loves what they do. I met them at their office in Waterloo, Ontario, working out of the back of a house owned by another startup co-founder, Michael Litt ( @michaelrlitt ) of VidYard , where they offered me BBQ veggie burgers and some great insight into where Twitter analytics is headed. Over grilled-to-perfection burgers, I heard from Dan ( @dHolowack ), Adrian ( @apetresc ) and Abhi ( @abh1nv ) about the new features that current TwitSprout users can expect in the next few months, how competitive the Twitter app developer space is, and just how many long nights and longer days it took them to create and manage one of the smoothest Twitter analytics products on the market. All three members of the TwitSprout team are engineering graduates from the University of Waterloo.
A lot of people get into the routine of following folks on twitter that are already ensconced in our tight circles or find and follow us, so we follow them back out of mere courtesy. In this new series, I’m going to showcase people from various backgrounds and industries to help you liven up your feed and get inspired! My aim is that by following people outside of your comfort zone, you’ll start to make art, or cook at home more or take that night course for small business management!
Website owners, rejoice: Twitter is taking the lid off of a powerful new suite of tools for you to measure how much traffic it sends to your site. As they explain on their developer blog , Twitter Web Analytics will help website owners “understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites.” The blog goes on to explain that the new analytics package was driven in part by the acquisition of social media analytics company BackType back in July, and it will offer website owners the following insight: Understand how much your website content is being shared across the Twitter network See the amount of traffic Twitter sends to your site Measure the effectiveness of your Tweet Button integration Announced at TechCrunch Disrupt today, Twitter Web Analytics will remain in private beta for the time being, but will be launched to the public soon. Here’s how the new analytics service will work, according to TechCrunch: