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Need a little weekend reading? We’ve compiled our top ten Twitter stories of the week, which includes a study that shows how Twitter influences consumer purchases more than Facebook, President Obama becoming the third Twitter user to reach 10 million followers on the network, a new app that will tweet when you oversleep, Twitter’s growing importance as a business and marketing tool and a look at the very first Twitter homepage. According to a recent study, it looks like Twitter is more influential than Facebook when it comes to influencing purchases. 35 percent of respondents said their Twitter feed has been influential or extremely influential on their purchase decisions, while only 23.5 percent of Facebook users said the same. 2. President Obama Becomes Third Human, First Politician To Reach 10 Million Twitter Followers
This Week On Twitter: Twitter Beats Facebook, 10 Million For Obama & First Twitter Homepage Design - AllTwitter
The 63rd Primetime Emmy Awards will take place tomorrow (September 18), at 8pm (ET), and as you would expect the buzz and hype has been building for weeks. Who will win? Which shows and stars are going home with awards? This infographic from Zinio and Webtrends measures the buzz surrounding the nominees in the biggest categories, both from Twitter and the media.
Emmy Awards Pre-Show Winners Buzz – Twitter vs The Media [INFOGRAPHIC] - AllTwitter
Social media and its viral platform cousins have changed the dynamics of public relations crisis. Word of mouth spreads the news faster and “facts” [true or not] and “opinions” [informed or speculative] tend to have a very long life on search engines. Alterian recently took a deep look at three infamous social media driven PR crises — Nestle, United Airlines and Domino’s — to understand the effect they had on each brand’s reputation. In all three instances, Alterian found that the more proactive the brand was in handling the crisis, the more quickly they were able to recover.
The Fail Trail: Understanding 3 Social Media Crises [Infographic] - AllTwitter
Anonymous Hacktivist Group Creates Program To Hijack Twitter’s Trending Topics - AllTwitter
The hacktivist group Anonymous – previously crashing corporate and government websites as a form of online protest – has now reared its head in the direction of Twitter. The group has created software which allows anyone to hijack a trending topic, posting tweets of their choice alongside regular tweets attached to that topic. Anonymous announced their attack on Twitter on their blog earlier this week .
The Number One Resource You Need For When Twitter Goes Down - AllTwitter
Did you know that Twitter has a resource that lets you know when there’s an interruption in service? Now you don’t have to scramble to Facebook to try to see if anyone there is experiencing the same outage as you are. There are actually a few places you can look if you are getting error messages on Twitter. First, try the Twitter Status Blog .
It’s taken a while, but Twitter has finally focused its attention on not-so-recently purchased TweetDeck . And it’s attention comes in the form of an axe. The first feature to get chopped from TweetDeck is its deck.ly app, which enabled users to tweet things longer than 140 characters by redirecting those interested in reading the extended post to a separate web page. The fact that deck.ly was the first TweetDeck feature to go isn’t surprising. It does go against the very fabric that Twitter was built upon – the ability to easily send tweets via SMS. And even though most phones nowadays can easily handle text messages (and tweets) longer than 140 characters, the company has never even hinted at budging on the issue and expanding its character count.
Twitter-Owned TweetDeck Kills Off Deck.ly, Users Can No Longer Send Messages Longer Than 140 Characters - AllTwitter
Social Sharing And The Impending Sharepocalypse [INFOGRAPHIC] - AllTwitter
Sharing content and data on platforms such as Twitter and Facebook has become entirely commonplace and second-nature to many of us – it’s something that is done every second of every day by millions and millions of people, and there’s no signs that this thirst for information, both in the giving and receiving, is drying up. In 2011 Facebook users made 4 billion status updates, twice as many as were made just one year before. If this trend continues (Facebook CEO Mark Zuckerberg believes that sharing grows exponentially) that means that some 32 billion updates will be made in 2014 In Mediabistro’s Social Media 101 interactive online workshop, you’ll learn best practices for Facebook, LinkedIn, Twitter, Google+, Foursquare, YouTube, and Flickr with social media experts from VH1, Contently, and AllTwitter. Register by April 19 and save .TweetReach Now Has Free Accounts To Help You Measure How Far Your Tweet Traveled - AllTwitter
TweetReach wants to help you answer the question “How far did my tweet travel?” They enable users to determine the reach and exposure of any Twitter username, hashtag, URL or keyword phrase. If you’re interested in monitoring a Twitter campaign, evaluating the “stickiness” of your tweets or just seeing how effective you are at tweeting, you will want to log on to TweetReach and experiment with their newly minted free accounts – perfect for dipping your toes into Twitter analytics.
Interactive Infographic Shows Real-Time Conversations About Breast Cancer On Twitter - AllTwitter
In a simple, interactive infographic, GE has teamed up with design firm Periscopic to show you live, streaming conversations on Twitter about breast cancer. The infographic shows each conversation thread as a blue dot. Each time a keyword associated with breast cancer is used on Twitter, that tweet will appear in the blue cloud. The “ Breast Cancer Conversation ” infographic starts out as an oval cluster of blue dots, the larger ones being the more retweeted tweets. You can roll your mouse over each dot to see the author of the tweet, its contents and the number of retweets it received.
The TwitSprout team loves what they do. I met them at their office in Waterloo, Ontario, working out of the back of a house owned by another startup co-founder, Michael Litt ( @michaelrlitt ) of VidYard , where they offered me BBQ veggie burgers and some great insight into where Twitter analytics is headed. Over grilled-to-perfection burgers, I heard from Dan ( @dHolowack ), Adrian ( @apetresc ) and Abhi ( @abh1nv ) about the new features that current TwitSprout users can expect in the next few months, how competitive the Twitter app developer space is, and just how many long nights and longer days it took them to create and manage one of the smoothest Twitter analytics products on the market. All three members of the TwitSprout team are engineering graduates from the University of Waterloo.
Doing Twitter Analytics Right: Meet The TwitSprout Team - AllTwitter
Do you own a smartphone? If so, like many people (including me), your daily life very likely consists of continuously checking updates from your email, Twitter, Facebook and other online platforms. If you let it in, you can’t really get away from data nowadays – it’s there when you get up and look at your iPhone, it’s there when you get to work and boot up your PC or Mac, and it’s there when you’re lying in bed, reading a book on your iPad. This tongue-in-cheek but eye-opening infographic from Online Schools takes a look at what is a very modern problem, and it’s one that isn’t going to go away anytime soon. Our sleep patterns are being increasingly disrupted (95% of people use an electronic device in the hour before they go to bed, 83% of young people sleep next to their cell phones, and 35% check their smartphone as soon as they wake up)
A Day In The Digital Life – How Twitter, Facebook And iPhones Keep Us Always Connected [INFOGRAPHIC] - AllTwitter
Interested In Food? Here Are 5 Twitter Accounts You Should Be Following - AllTwitter
A lot of people get into the routine of following folks on twitter that are already ensconced in our tight circles or find and follow us, so we follow them back out of mere courtesy. In this new series, I’m going to showcase people from various backgrounds and industries to help you liven up your feed and get inspired! My aim is that by following people outside of your comfort zone, you’ll start to make art, or cook at home more or take that night course for small business management!According to a recent study, it looks like Twitter is more influential than Facebook when it comes to influencing purchases. 35 percent of respondents said their Twitter feed has been influential or extremely influential on their purchase decisions, while only 23.5 percent of Facebook users said the same. The study was conducted by Kantar Media Compete, and is part of their quarterly Online Shopper Intelligence Study , and surveyed 2,574 online purchasers between July 14 and August 8 2011. More than a third of those who have purchased something online said that Twitter had influenced at least one of their purchases in the past.