How to Disarm Your Online Competitors. Joshua Berg sur Twitter : "Structured Snippets Now Showing in Google Search. Structured Snippets Now Showing in Google Search Just announced, this is a new… Structured Snippets Now Showing in Google Search Just announced, this is a new kind of snippet appearing in Google search which is not powered by structured data, but rather it is tabular data extracted by Google algorithms.
A good example of semantic search & the knowledge base working to understand queries & provide the most relevant data. SEO for content marketing: seven success factors. Content marketing and SEO go hand in hand.
Great content attracts links and can rank highly, while good SEO means the content you produce brings searchers to your site. SEO should be a major part of your content strategy, and the best way to rank well and to survive algorithm changes, is to produce unique and valuable content. In this post I'll look at how we approach content and SEO at Econsultancy... Content marketing and SEO These are two disciplines which should work closely together, as one feeds off another. Getting the SEO basics right improves the performance of your content, while one of the best ways to improve search rankings is by producing unique content.
A Powerful Tool to Curate and Create Great Content that Google Loves. Most progressive and “cool” companies and brands have embraced social media.
They created a Facebook page, a Twitter account and even have a YouTube channel. If they are real marketing pioneers then they may even have learned how to spell Instagram and know that “pinning” is not just something done by the grannies at the weekly sewing club. The “geniuses” even know that “Vine” is not just something that grows in the fields of France that leads to much glass clinking, bad jokes and wild dancing. SEO Tips and Trick for Small Business. How to Use Yelp and Foursquare to Improve Small Business SEO. Written by Phil Gerbyshak - a speaker, author, and trainer for small and medium sized organizations and entrepreneurs who want to take their life, and their business to the next level.
One of the best ways your small business can show up better in the search engines is by getting more online reviews. You might have known that. Sounds pretty basic – if you get more people rating your business, it means more people are looking at your stuff, which means you’re more relevant in your business category, which means you’re more relevant to the search engines. Are you with me so far? 5 Awesome Landing Page Lessons From Real Life Examples. On a previous blog post about marketing tests, a commenter asked for some examples of great landing pages.
We've received that request more than once and figured it's about time to deliver! So I set out to find some of the best landing pages out there, and to get started, I went to some of my favorite companies. I figured they might be a great place to start because as a marketer, my favorite companies have to not only have a great product or service; they have to be great inbound marketers. Whether you're B2B, B2C, a product or a services business, these five companies have created great landing pages from which we can learn some serious lessons. To help hammer those lessons home, I've also included suggestions for how these landing pages can be improved even more. Google Gets More Social and Copies Facebook’s “Like” Button. The social web has been further enhanced with Google announcing a competitor to the Facebook “like” button as Google starts rolling out its new “+1″ button that appears next to every website that is displayed in it’s search results pages.
Facebook “like” buttons have been the marketers magic button for the past 12 months as they have grown in popularity as they spread like wildfire to blogs, websites and newsletters and companies Facebook pages. The Facebook ‘Like’ button displays social proof to viewers by revealing the level of “attention quantification” of a company’s Facebook page… as an example if 50,000 people are displayed as liking a brands Facebook page, that shows the viewer that this company is popular and maybe worth checking out further.
The like button also provides the means for the company’s latest Facebook updates to potentially appear in the news updates of all people who have ‘liked’ the page. 30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design & Analytics Will Change. It’s this time of year again!
In the previous years my web trends lists were very successful, both as predictions and by traffic or number of shares. People working in the web industries want to know what’s ahead. So for 2012 I want to tell you again what’s coming up. Basically I’m not predicting anything here; instead I just list trends you can already see and measure, but which will be obvious next year.SEO. 50 WordPress SEO tips. How to Make Facebook a Useful SEO Tool. Wat is SEO? Ways to Build Online Traffic and Boost SEO. "If you build it, they will come.
" It worked in the movies, but just putting up a website is no guarantee that it will draw traffic. You could buy ads, but if you're unable or unwilling to "pay to play," you're likely facing the increasingly daunting challenge of attracting customers to your website on your own. Millions of sites are competing for users' shrinking time and attention. The hard truth is that the top three unpaid positions on the first page of Google search results receive about 58% of all clicks, according to online-marketing service Optify. Websites that appear on the second page?
The 5 Keys to Conversion Rate Optimization. All Information Regarding Backlinks. All Information Regarding Backlinks Importance Of Backlinks Backlinks are very important due to the fact that how the 3 top search engines work – Google, Yahoo & MSN. This search engines take into account the number of backlinks into their search results ranking algorithm. This means that the more backlinks you have, the higher your website will rank in the related keyword search. George Brown's Google Sniper 2.0. 7 Alternatives to Istockphoto. The power of images is all too often overlooked by many bloggers.
A good image not only grabs the attention of the reader and sets the tone for an article, it can make an article look more professional. Since blogging is often used to bring new visitors to a website through search engines, many readers don’t see your well designed homepage first but an internal page. As first impressions really do count, it’s vital to make an impact on your readers quickly if you want them to stick around. Using images goes beyond simply how it looks on your site. Many online stories, articles and blogs are now shared through social media, and an image used within an article will often be used as a thumbnail for the link to your website. Mise à jour Google Panda ou quand le panda brandit le bambou. Que ne faut-il pas entendre sur la mise à jour Google panda.
Attention le panda arrive, il vous mangera vivant ! Non il préfère la viande marinée au vinaigre et bien grillée au feu de bois comme une pizza italienne. A l’ancienne quoi. Pour ceux qui sont dans le secret des dieux, Le panda aime plutôt la cervelle, mélangée à la colonne vertébrale. SEOmoz Blog Featuring Search Engine Marketing Tactics & Strategies.