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Top 10 Social Media Initiatives by Airports. Refactoring to Unobtrusive Javascript. Dell exec: Multichannel is key for mobile strategy - Mobile Marketer - Commerce. By Rimma Kats April 28, 2011 A Dell exec spoke at the Mobile Shoping Summit SAN FRANCISCO - A Dell executive at Mobile Shopping Summit said that companies should not pick and choose whether they want applications, a mobile site or SMS in their mobile initiatives, but rather use all three to build a strong mobile presence.
During the “Mobile Roadmap Part III: Delivering On The Promise Of A Truly Unified Shopping Experience – Moving The Needle With Mobile Merchandising," panelists discussed how mobile has impacted their companies. The session was moderated by Marci Troutman, CEO of Siteminis, Atlanta.
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