A Little Perspective from the Ultimate Community Manager - Marke. What do you need in a community manager? - Marketing Magazine. Australia’s low fares airline Jetstar has been selected as one of the 100 Best Brands in the ‘Breakthrough Advertising’ category in Japan at the 20th annual Japan’s Best Advertisers Awards Ceremony.
This is the first time any Australian company has been recognised in Japan in these awards. Previous winners have included Coca-Cola, Proctor and Gamble, Apple and Nestle. Social Media: The Five-Year Forecast. The distinction between traditional and innovative marketing will become significantly more pronounced as the socially driven online communities continue to gain momentum, according to a Forrester Research report released today.
"The Future of the Social Web," by Jeremiah Owyang, a Forrester senior analyst, examines the monumental changes that have shaped -- and will continue to impact -- how consumers engage with each other. That engagement, Owyang writes, will affect the way each company reaches its customers -- and more important, their influencers. "The community will take charge," Owyang tells CRM magazine in a one-on-one interview, "and that's going to happen whether or not marketers or brands participate. " Social networking, he adds, will only continue to facilitate the power shift toward the consumer. World's Most Reputable Companies: The Rankings - Forbes.com.