Metrics. The HOB.Biz: Business & Social Media! Facebook Is Secretly Building A Phone. Top Social sites - Dec 2009. The-real-roi-of-social-media. This article is a reprint of Wise Bread's contribution to OPEN Forum from American Express -- where small business owners can get advice from experts and share tips with each other. Wise Bread Picks It's the question that businesses have been asking ever since the first person suggested that maybe we could actually do some business in all this new "social" media: "What's the ROI? " It's not a bad question. Surely, if you're going to spend money on something in your business, it should generate some kind of return…or at least cut some visible and measurable loss. And yet, there are all kinds of business tools and functions that companies commit money to without measuring the ROI — they're simply an essential part of business.
What's the ROI of your HR department? Laptop computers and mobile phones for all your employees who travel? What's the ROI of the telephone? The value of social media that's immediately visible and measurable is just the tip of the iceberg. 1. 2. 3. 4. 5. 6. 7. Top 10 Social Media Presentations Managing Your Presence On Many Networks A Problem: Not at All!
Hello friends, Social Media too Time-Consuming? Lately I have seen messages of people on all kinds of networks saying they can't manage their presence on all those networks anymore and are leaving some of them because they simply can't manage it anymore. Being an avid networker with a presence on many Social Media I can see how it could be too time-consuming to do so. But personally I feel it is not necessary at all to leave all those networks and I will tell you why: Five Time-Saving Tools You can save a lot of time networking if you do it a certain way: the easy way! At The HOB.Biz we have spent a lot of time, money and effort to create the simple tools for you to prevent exactly the feeling experienced by networkers who simply give up on their presence on many networks.
And we will integrate some powerful new features soon to make it even easier. All the major networks and many lesser known networks can be reached from The HOB.Biz in five important ways that save you time: 5. 20 Viable Social Network Ideas. Why Executives HATE Social Media. It’s high time that a C-level individual engaged in social media, and – once and for all –created a high-level overview and synopsis, crystallizing all of the strategic benefits and critical value streams, and distilling them into a language that speaks to executives everywhere in our native tongue – bottom line stakeholder value. So here you go. I’ve done the work for you. What follows is an “Executive Summary” of my findings. Social Media Value #1: Unfiltered Feedback As you already know, some of the scarcest (rarest) yet most valuable information a CEO can obtain is honest, unfiltered feedback.
Think about it. You interact all day with managers, employees, and handlers working to keep the boss happy and therefore keep their job. Now, every customer is not always right (or wrong), but if 850 out of 1000 user comments say tthe new Sketcher’s Sport shoe caused them to sprain their ankle, then something needs to be fixed – and fast! Social Media Value #2: Authenticity 1. 2. 3. 15 Social Sharing Plugins for WordPress. Earlier this week, I posted a few tips for adding a tweet button on your web site, in an email or a PDF file, and on your Facebook Page. In that post, I briefly mentioned the vast number of social sharing and bookmarking plugins that are available for WordPress.
I thought a useful follow-up post would be a look at some of the options you can explore if you want to add social sharing functionality to your WordPress blog. Do you make it easy for your blog readers to share your posts? What social sharing plugin tops your list? AddThis This plugin allows readers to bookmark and share posts easily to 295 of the most popular social networking and bookmarking sites, including Facebook, Twitter, Digg, StumbleUpon and MySpace. AddToAny A plugin that helps readers share, bookmark and email posts and pages using Facebook, Twitter, Google Buzz, Digg, Delicious, more than 100 other sharing and social bookmarking sites.
Bookmarkify Gregarious I Love Social Bookmarking Let’s Get Social Light Social ShareThis. 8 Simple Rules For Social Media Marketing in Business to Business Markets. B2B folks tend to struggle with social media marketing. After repeatedly being asked the question of how b2b folks can use social media marketing, I’ve come up with a handful of rules that apply. If you’re not willing to comply, chances are you should stick to direct marketing and cold calling people. 1.
Get on the Clue TrainThere is no good for having not yet read the Clue Train Manifesto. Don’t even attempt a campaign until you’ve read this. At bare minimum read the 95 Thesis points. 2. You know who I’m talking about. 3. 4. 5. There is not a process for social media marketing. 6. Remember also – you are pandering to TWO audiences – The audience that is your distribution point (digg, reddit, netscape, myspace, facebook, etc. etc.) andYour usual audience. 8. The Business of B2B Social Media. InShare2 Social Media is often misconstrued as a medium for business-to-consumer or B2C engagement and discounted as a viable communications network for those companies focused on business-to-business transactions. However, B2B, as in any other field impacted by online activity, is faced with a prime opportunity to not only cultivate communities in social networks and other social channels, but also amplify awareness, increase lead generation, reduce sales cycles, and perhaps most importantly, learn and adapt to market dynamics in real-time.
Ignorance is Bliss Until It’s Not… Customers and those that influence them, regardless of industry, are migrating to the social Web at varying paces. While social or digital strategies do not replace proven means that are in play today, they do however, require augmentation and shifts in resources commensurate with the distribution of attention, where it’s focused and to what extent. Opportunity Clicks. Debunking Six Social Media Myths. By B.L. Ochman For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. But before you take the plunge, bear in mind the many myths that surround social media. 1.
However, integrating these tools into a corporate marketing program requires skill, time, and money. Building a site that incorporates interactivity, allows user-generated content, and perhaps also includes e-commerce doesn't come cheap from anyone who knows what they are doing. As a rule, a $50,000 to $100,000 budget can cover the creation of a simple multimedia microsite that becomes the center of an online community.
A high-yield, highly targeted blog advertising campaign to kick off and support the program will cost an additional $25,000 to $100,000 a month. 2. . 4,273 Internet marketers 1,652 social media marketers 513 social media consultants 272 social media strategists 3. 4. 5. Social Media Will Change Your Business. Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later Editor's note: When we published "Blogs Will Change Your Business" in May, 2005, Twittering was an activity dominated by small birds. Truth is, we didn't see MySpace coming.
Facebook was still an Ivy League sensation. Despite the onrush of technology, however, thousands of visitors are still downloading the original cover story. So we decided to update it. First, the headline. Monday 9:30 a.m. Go ahead and bellyache about blogs. There's a little problem, though. First, a few numbers. Give the paranoids their due. Yet not all the news is scary. More tomorrow. Tuesday 6:35 a.m.
The printing press set the model for mass media. That's the world of mass media, and the blogs are turning it on its head. Sure, most blogs are painfully primitive. This is just the beginning. How does business change when everyone is a potential publisher? 2:22 p.m. The Danger of Dismissing Social Media's Value. I know I’m preaching to the choir, but there is business value in social media marketing. How’s that for a news flash, guys? Not like I’ve never said it before. So why again now? Well, the idea that social is a waste of time caused quite a stir on Hacker News today as Spencer Fry’s Down With Social made its way to the top.
Why Fry thinks social media has no business value: Skills needed for community managers are present throughout the organization. So here’s where I beg to differ. In Business, Like Life, It Pays To Be Social Long before the Internet, it was common knowledge that businesses that gave good customer service and responded to their particular audience’s needs would find the most success. Being Social Is About Listening and Iterating First of all, I think that Fry has forgotten that blogging is part of social media.
Social May Not Be Measurable YET, but Measurable Does Not Equal Valuable I wonder if Fry would take to task PR departments for a lack of measurability. How Far Does Your Social Media Marketing Reach? Social Media Strategy Blog and Social Media Consulting - Convince and Convert. 11 Myths of Social Media Marketing. Alltop - Top Social Media News. Social media predictions 2010.