Palo Alto Researchers Create Tool for Dealing with Twitter's "Information Overload" Researchers at the Palo Alto Research Center (PARC) are developing a new Twitter client application that aims to derive meaning from the next-ending influx of tweets. The application, called "Eddi," automatically groups tweets for you into topics mentioned either explicitly or, unlike most Twitter clients that also provide topic browsing, implicitly. The end result is a Twitter app you can use to quickly find the popular discussions within your own personal Twitter stream, either by search, tag cloud, timeline or category list. It even suggests tweets you might be interested in reading, helping you sort the signal from the noise. Project "Eddi" Ed Chi, area manager and principal scientist for the Augmented Social Cognition Research Group at PARC, told MIT's Technology Review that the way people use Twitter is that they "dip in" to the Twitter stream from time to time, but don't want to consume it all at once.
Twitter Topics - And Not Just the Popular Ones Recommendation Engine. List of Social Media Management Systems (SMMS) Pain: Social Media Teams Are Challenged To Respond To the Distributed Conversations I’m starting to get a few briefings and requests from strategists LaSandra Brill, about new technologies that enable social marketers to quickly manage, maintain, and conduct reporting on multiple channels. The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM.
(Update: This is only one software segment in the overall Social Business Stack, which you should first understand) Above is the full report, feel free to read, download and share. Update: Jan 5th, 2012. After nearly two years of watching this nascent market, Altimeter has published a report segmenting the growing vendor space.
Retired This vendors never want to market or went into deadpool. Social Media Monitoring Wiki (A Wiki of Social Media Monitoring Solutions) Social Media Monitoring and Measurement Tools - Jon Bishop. It’s extremely important to monitor and measure your influence in social media however some of the premium tools out there might be a little beyond your financial reach. Good thing there are plenty of free tools you can mix and match to meet your own personal goals. First off, check the availability of your brand name, user name or vanity URL on 120 popular Social Media sites with This is just an easy way to see if anyone has squatted on your brand name.
Now some of these tools are better at monitoring while others are better at measurement. I leave it up to you. Social Media SocialMention.com allows you to easily track what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. KeoTag.com searches some of the most popular social media sites for tags that match your search term. BackType is a “conversational search engine”. Twitter Backtweets finds all Tweets linking back to an article or blog post. Social-Media Listening vs. Social-Media Monitoring: Truly Connecting, or Merely Collecting? : MarketingProfs. Most companies know they need to pay attention to social media, because it provides the richest data sets of consumer information that have ever existed.
So brands know there's an opportunity, and they fear being left out if they aren't tapped in. But what's the difference between monitoring social media and listening to social media? Many times those terms are confused or used interchangeably. Scores of solution providers and technologies have sprung up, all promising to help companies understand what people are saying about their brands online. What do you really need to know? We'll explore the differences between monitoring and listening analytics, with emphasis on the value of true listening. In short: Monitoring sees trees; listening sees the forest. To borrow an analogy from public health, imagine that a mysterious illness has struck your city.
The listening analytics approach looks for themes and patterns in the data. Let's bring the discussion back to marketing. Design campaigns. Social Media Monitoring & Events.