Stratgey. Don’t just try to steal a share of the existing market, create a new one. Target people who have never used a product like yours before. (It’s what Clayton Christensen calls “competing against nonconsumption.”) These people don’t know a solution exists or the ones they’ve tried were too expensive or confusing. These folks aren’t picky (yet). They just want something simple that works. That means you can win by creating something that’s good enough to meet these basic needs. There’s always more customers on the low/simple end than the high/expensive end. Three examples: 1. 2. 3. If you build a simpler, more affordable alternative to what’s out there already, you can bring new people into the fold. Related: How Obama targets nonconsumption [SvN] The Future of Capitalism in Five Minutes: Meaning-Driven Business in Fast Times | The Pop!Tech Blog | Accelerating the Positive Impact of Worldchanging People and Ideas.
The Failed Promise of Innovation in the U.S. By Michael Mandel Watch the Video… "We live in an era of rapid innovation. " I'm sure you've heard that phrase, or some variant, over and over again. The evidence appears to be all around us: Google (GOOG), Facebook, Twitter, smartphones, flat-screen televisions, the Internet itself. But what if the conventional wisdom is wrong? These are not comfortable questions in the U.S. But there's growing evidence that the innovation shortfall of the past decade is not only real but may also have contributed to today's financial crisis.
Where are the new products? With the hindsight of a decade, one thing is abundantly clear: The commercial impact of most of those breakthroughs fell far short of expectations—not just in the U.S. but around the world. If the reality of innovation was less than the perception, that helps explain why America's apparent boom was built on borrowing. By 2002 the early enthusiasm for Apligraf had vanished, along with the money. And that's what he did. Stumbling blocks. CoolBusinessIdeas.com - New Business Ideas, Innovations And Opportunities Around The World.
The Bridge Between “Evolve” or “Die” | Altitude Branding | Brand Elevation through Social Media. Inventing a New Kind of Business. Computing ThoughtsInventing a New Kind of Businessby Bruce EckelJuly 22, 2009 Summary "In Search of Excellence" and "Good to Great" have had the greatest popularity and impact, but virtually no one actually does what they say, because "what's measured gets done. " (Still working my way through Rules of Thumb which continues to generate ideas). Tom Peters and Bob Waterman wrote In Search of Excellence in 1982. Jim Collins wrote Good to Great in 2001. The core of both books was that business success means: "get good people. Treat them well. " Oh, sure. This is why startups can be the most amazing places to work ... right up to the first belt-tightening and subsequent layoffs.
Here's the problem. If it's not on the test, it's not important. And if the goal of business is to optimize profits -- and quarterly profits, if you're publicly held -- then you should figure out how to do that. The meta bottom-line is this: What you measure is what you pay attention to. Yes, we have to eat to live. The Little Secret of Web Startups. Now that I’ve had a few hours to get acquainted with the new Sidekick LX, I figured some preliminary comments were in order. My overall impression of the Sidekick LX is still positive, but I’ve found a few things to nitpick about. So, without further ado, here we gooooo!
Screen: It’s absolutely brilliant and hands down the best screen available on a mobile handset today. The closest thing to it right now is the BlackBerry 8900 and to some extent the BlackBerry Bold. Keyboard: The Sidekick has always had the best QWERTY keyboard on the market and the 3G LX doesn’t falter one bit.
Keys are bit harder than previous models, but I’m knocking out e-mails, IMs and text messages faster than I ever could on my BlackBerry. Camera: Finally! Video: I’m still messing around with video codecs and such so this part will have to wait until the review, but I haven’t been able to play avi or mp4 files. IM: Once again the Sidekick reigns supreme when it comes to mobile IM clients. Google Wave Preview.
As we announced in August 2010, we are not continuing active development of Google Wave as a stand-alone product. Google Wave will be shut down in April 2012. This page details the implication of the turn down process for Google Wave. Stage 1: Google Wave is read-only -- January 31, 2012 In this stage, you will no longer be able to create or edit waves. Robots that try to write to a wave will stop functioning. During this time, you will continue to be able to export your waves using the existing PDF export feature. If you want to continue using Wave, there is an open source project called Walkaround that includes an experimental feature to import all your waves from Google. Twitter's Ten Rules For Radical Innovators - Umair Haque - HarvardBusiness.org. By Umair Haque | 9:26 AM June 5, 2009 Welcome to Twittermania. First it was Oprah — now Ev and Biz are on the cover of Time. Is the hype justified? Yup: Twitter isn’t just changing how we communicate — it is changing how we innovate.
Twitter is one of the world’s most radical management innovators. It’s revolutionary because it brings 21st Century DNA roaring raucously to life: it is a living expression of the new principles of organization and management we’ve been discussing. Here are Twitter’s ten rules for radical innovators (which have, just maybe, had a bit of influence when it comes to Twitter). 1. They’re as wrong as Dubya was about Iraq. 2.
What are the new economies that Twitter unlocks? 3. 4. 5. 6. 7. 8.