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Target people who have never used a product like yours before. (It’s what Clayton Christensen calls “competing against nonconsumption.” ) These people don’t know a solution exists or the ones they’ve tried were too expensive or confusing. These folks aren’t picky (yet). They just want something simple that works. That means you can win by creating something that’s good enough to meet these basic needs. There’s always more customers on the low/simple end than the high/expensive end.
By Michael Mandel Watch the Video… "We live in an era of rapid innovation."
Computing Thoughts Inventing a New Kind of Business by Bruce Eckel July 22, 2009 Summary "In Search of Excellence" and "Good to Great" have had the greatest popularity and impact, but virtually no one actually does what they say, because "what's measured gets done." (Still working my way through Rules of Thumb which continues to generate ideas). Tom Peters and Bob Waterman wrote In Search of Excellence in 1982. Jim Collins wrote Good to Great in 2001.
Now that I’ve had a few hours to get acquainted with the new Sidekick LX , I figured some preliminary comments were in order. My overall impression of the Sidekick LX is still positive, but I’ve found a few things to nitpick about. So, without further ado, here we gooooo! Screen: It’s absolutely brilliant and hands down the best screen available on a mobile handset today. The closest thing to it right now is the BlackBerry 8900 and to some extent the BlackBerry Bold .
As we announced in August 2010, we are not continuing active development of Google Wave as a stand-alone product.
by Umair Haque | 9:26 AM June 5, 2009 Welcome to Twittermania. First it was Oprah — now Ev and Biz are on the cover of Time . Is the hype justified? Yup: Twitter isn't just changing how we communicate — it is changing how we innovate . Twitter is one of the world's most radical management innovators.