KnowEm UserName Check - Thwart Social Media Identity Theft, check Username Availability. Do You Pass the Social Media Recruitment Test? Boris Epstein is the CEO and Founder of BINC, a Professional Search Firm that specializes in the Software Marketplace. Boris shares his thoughts about the recruitment industry, job hunting and career advice at AskBinc.com. With the emergence of social media sites like LinkedInLinkedIn reviews , FacebookFacebook reviews , and TwitterTwitter reviews , and their user bases growing by the millions, one would think that a headhunter’s job just got much easier. I mean let’s face it; nowadays we can find anybody whether it’s on one of these social networking sites, on a blog, discussion board, alumni list or via true and tried headhunting techniques.
But it’s not that simple. The problem of today completely flipped from the one of yesterday where we went from candidate scarcity and limited information to an overabundance of candidates and even more information available on each one. On LinkedIn 1. On their blog 1. On Facebook 1. On Twitter 1. When Googled 1. Why it matters New to social media? 1. 8 Mistakes To Avoid When Naming Your Business - Entrepreneur.com. Naming a business is a lot like laying the cornerstone of a building.
Once it's in place, the entire foundation and structure is aligned to that original stone. If it's off, even just a bit, the rest of the building is off, and the misalignment becomes amplified. So if you have that gnawing sense that choosing a name for your new business is vitally important, you're right. With 18 years experience in the naming and branding business, I've witnessed the good, the bad and the really bad. To help you get off to a good start, read on to discover the top 8 mistakes I've found people make when it comes to choosing a name for their business: Mistake #1: Getting the "committee" involved in your decision.
Mistake #2: Employing the "train wreck" method of creating a name. Mistake #3: Using words so plain they'll never stand out in a crowd. Mistake #4: Taking the atlas approach and using a map to name your company. Many other companies have struggled with the same issue. Entrepreneur Event Series. How To Name Your Company.
The 6 Naming Styles — Neutron LLC. Publications Microsoft And comScore Partner To Measure Brand Marketing 07/31/2009. Wearables To Surpass 19 Million Units In 2014 How big the wearables market will be is a subject of debate. Some see enormous potential for intelligent accessories that do everything from tracking our vital signs to displaying apps, all while making a fashion statement. ... Double-Digit Pay Raise For Omnicom's Wren in 2013 The holding company's CEO John Wren earned $18.1 million in total compensation last year, up 22% from 2012. CFO Randall Weisenburger was the second highest paid executive at the company last year, with remuneration totaling just ... IAB Names Sovrn's Cunningham VP Of Tech And Ad Ops The Interactive Advertising Bureau on Friday named Scott Cunningham vice president of technology and ad operations. MDC's Assembly Wins Timberland Media Duties The assignment came after a review.
Breaking Dead: AMC Stars Ask Ad Execs To Pass The Bread Internet Ad Revenue Hits $42.8 Billion In 2013, Surpasses Broadcast TV Location-Based Mobile Ads To Reach $4.5 Billion This Year. Building a Strong Brand: The ID Branding Framework. Today it's commonly accepted that strong brands accelerate business performance, with the power to lift companies, their products and services from obscurity or commodity status to positions of preeminence in their marketplaces. We define "brand" as the recognition and personal connection that forms in the hearts and minds of your customers and other key audiences through their accumulated experience with your brand, at every point of contact.
Ideally the brand that emerges is a positive one, leading to trust, loyalty and advocacy for your offerings, increasing shareholder value and establishing long-term advantage in the marketplace. More than just defining the nature and effect of brands, however, it's important to define the disciplines and elements needed to build and manage them effectively. Our conviction is that branding, at its best, is more than a marketing responsibility - it is an integrating business practice . Figure 1. Figure 2. Brand Strategy Elements Company. Market. 10 Common Mistakes In Logo Design (via. Smashing Magazine) With the power of the Web, and more eyes watching than ever, it’s important for a business to communicate its unique message clearly.
The easiest way to recognize a company and distinguish it from others is by its logo. Below, we go through 10 common logo design mistakes that you should avoid if you want to create a successful and professional logo. 1. Designed By An Amateur Avoid websites that promote ridiculously cheap logo packages. You get what you pay for.
A professional business should look professional. Here are the most common reasons why many logos look amateurish: The business owner wanted to save money by designing the logo quickly themselves.A friend or relative who claims to know a little about graphic design does it as a favor.The wrong people are commissioned. All of the above can result in disastrous outcomes. Here are the advantages of hiring an established and professional logo designer: 2. Focusing on current logo trends is like putting a sell-by date on a logo. 3. 4. 5.